Content Marketing - the only marketing left!
DG's Strategy and Planning Director & Head Of Content Marketing; Geraint Holliman presented at the #dgedge event on 30 January 2014.
The recent rise of inbound marketing techniques has been the natural reaction to diminishing returns from traditional, outbound, broadcast-style marketing communication. With customers no longer responding to poorly targeted, badly segmented, interruptive messaging it has been content marketing that has emerged as the most effective inbound way to engage customers, build trust and improve loyalty. With every marketer being asked to make content key to their marketing strategies what are the key questions marketers should be asking of their content marketing strategies? Is content marketing really the ‘only marketing left’ as Seth Godin suggests?
Using the very latest academic research and insights from all of the key content marketing commentators this forum will help you create effective content, engage customers and generate sales.