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Multi-Channel 301: Integrating Direct Mail, Email, Mobile and Web Using Variable-Data Technologies

by on Jul 10, 2013

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The average person sees over 3,000 marketing message a day! How do we recruit prospective students across multiple media while maintaining key marketing messages and a simple “call-to-action”? The ...

The average person sees over 3,000 marketing message a day! How do we recruit prospective students across multiple media while maintaining key marketing messages and a simple “call-to-action”? The answer is related to your understanding of today’s Variable-Data Technologies. With so many types of media available today – including direct mail, email, SMS text, smartphones, tablets, social networks, personalized Landing Pages and Microsites, traditional print and website advertising – it is critical to maintain high levels of integration and personalization across all channels!

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Multi-Channel 301: Integrating Direct Mail, Email, Mobile and Web Using Variable-Data Technologies Multi-Channel 301: Integrating Direct Mail, Email, Mobile and Web Using Variable-Data Technologies Presentation Transcript