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Reliance fresh dipti

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retail detail about reliance fresh

retail detail about reliance fresh

Published in: Business, Health & Medicine

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  • 1. Agenda Company profile Target customers Ambience Product Design Distribution model Place Promotion Price Strength Consumer insights Competitors Future Improvements Conclusions
  • 2. Reliance Fresh – Company Profile
  • 3. Reliance Fresh : Industry: Retail Type: Supermarket Chairman & Managing Director: Mukesh Ambani First Outlet: Hyderabad( Banjara Hills) Founded: 30th October 2006 Headquarter: Mumbai
  • 4. Target customers Both high & low profile customers working women
  • 5. Ambience
  • 6. Products
  • 7.  Dairy products
  • 8.  Grocery
  • 9.  Food items and beverages
  • 10.  House hold items
  • 11.  Beauty and cosmetics
  • 12. Design Staff area and stocking area Personal care Vegetables & fruits sections Chocolate PulsesDairy products Detergents and toiletries Cash counter Beverages and Beauty products house hold stuff Entry Exit
  • 13.  Farm To Fork Model
  • 14. Place Easily accessible Near railway stations Near cross roads Near residential area
  • 15. Promotion  Pamphlets  News paper advertisement  Discount scheme days – Saturday and Sunday
  • 16. Pricing
  • 17. Strength Own products Market penetration Offers and discounts Customer footfalls
  • 18. Consumer insights Better in terms of price Suits for daily needs shopping Location preferential Wide product range Fresh quality products Majority of customers is female. Majority of customers are young. (Age 25-35) Majority customers like to purchase all goods from Reliance fresh. Customers like one stops shopping.
  • 19. Continued… Local market till today is the first choice of customer. Advertisement is the biggest way to attracting the customer. Most of customers are satisfied with store. TV is the best way for attracting the customer. Shortages of skilled workers.
  • 20. Competitors Fair price Local vendors
  • 21. Future Scope of expansion Customer friendly store
  • 22. Improvements Own website to for shopping Employee approaches The labels can be in “Hindi” or local language
  • 23. Conclusion At this point reliance fresh is doing fairly good but if recommendations are added to it ,it would be more effective.

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