Design Staff area and stocking area Personal care Vegetables & fruits sections Chocolate PulsesDairy products Detergents and toiletries Cash counter Beverages and Beauty products house hold stuff Entry Exit
Strength Own products Market penetration Offers and discounts Customer footfalls
Consumer insights Better in terms of price Suits for daily needs shopping Location preferential Wide product range Fresh quality products Majority of customers is female. Majority of customers are young. (Age 25-35) Majority customers like to purchase all goods from Reliance fresh. Customers like one stops shopping.
Continued… Local market till today is the first choice of customer. Advertisement is the biggest way to attracting the customer. Most of customers are satisfied with store. TV is the best way for attracting the customer. Shortages of skilled workers.