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  • Reasons why we blog. Your reason will govern your content, your mood, your passion. Blogging for the sake of blogging simply doesn’t work Share information / connect with friends and family / niche topic / you’re an expert / contribute to a growing debate / belong to an online community / guest blog on Diplo’s website
  • You are your blog – it’s about personality – you need to give people a reason to come back and content is just a part of that. Your writing style, your images, the length of your posts, your content, what you have to say and how you say it… how you engage with people, answering comments, acknowledging likes, finding others to link to… blogging is about you.
  • Regular updates – vital – at least once a week (but if once a week then regularly : Friday afternoon is a good time – or early morning) There is no ‘optimal number of posts – length ties into it. I noticed that I get the most hits if I blog every second day (or three times a week). Check your stats. Monitor what works
  • Staying power is key – you need to commit to blogging and do it regularly. Also commit to content and research. People like to go ‘off page’ - to take a journey you direct by adding external links and other information. Link to other people’s blogs also helps you gather momentum for your own.
  • Getting obsessed – it’s easy. And it can get boring – for those reading you and for those living with you. Those who sign up for an RSS feed are ok – but it’s annoying for those who sign up to an email subscription to get three posts a day … overkill.
  • Bloggers sometimes lack discretion – be careful… what you write in you blog post, even if you later delete it, will remain out there forever…
  • Blogging shouldn’t replace other forms of communication – it should be used to complement Twitter, Facebook, YouTube, snail-mail letters and holiday postcards. It works best if used in tandem with other forms of social media.
  • Content is key… key… key… but it’s all in how you say it
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Transcript

  • 1. BLOGGING Guided by Mary Murphy
  • 2. Disclaimer I have shamelessly lifted images from the Internet, quite possibly in breach of copyright. Please do not try this at home.DiploFoundation I am justifying it to myself by saying that, if nothing else, you should all get at least one laugh from this webinar.
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  • 11. And to make it relevant…DiploFoundation
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  • 13. Schedule your blogsDiploFoundation
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