Twitter: saving lives? | June 20, 20131 |Twitter: saving lives?@MonikaGehner, Team Leader, Social MediaWorld Health Organi...
Twitter: saving lives? | June 20, 20132 |1 January 2012:Communications at WHO centralizedMedia(Traditionaland social)Writi...
Twitter: saving lives? | June 20, 20133 |Raw #food eating, #vegetarian or #vegan dietare not related to any kind of mental...
Twitter: saving lives? | June 20, 20134 |Did you ever experience #depression?World Mental Health Day, October 2012
Twitter: saving lives? | June 20, 20135 |Avian influenza A(#H7N9) virus"Constant Twitter chat"1. A country notifies WHO of...
Twitter: saving lives? | June 20, 20136 |Avian influenza A(#H7N9) virusTwitter before web
Twitter: saving lives? | June 20, 20137 |Avian influenza A(#H7N9) virusSpokesperson opening Twitter account
Twitter: saving lives? | June 20, 20138 |4 risk communications strategiesSmall hazard BigApathyOutrage/fearRumor vegan foo...
Twitter: saving lives? | June 20, 20139 |Trust and attachmentTwitter FacebookObjectives Trust AttachmentContent What do we...
Twitter: saving lives? | June 20, 201310 |ConclusionWHO missionHelp save lives, prevent diseaseand disability, promote hea...
Twitter: saving lives? | June 20, 201311 |Charter of a social media "center of excellence"*
Twitter: saving lives? | June 20, 201312 |Thank you!Monika Gehnergehnerm@who.int@WHO@monikagehnerSari Setiogisetiogis@who....
Upcoming SlideShare
Loading in...5
×

Geneva E-Participation Day: Twitter Saving Lives, Monica Gehner, WHO

135

Published on

How WHO is using twitter

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
135
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • We saw, via our monitoring, tweets asking whether WHO has classified veganism and vegetarianism as mental illness.
  • Geneva E-Participation Day: Twitter Saving Lives, Monica Gehner, WHO

    1. 1. Twitter: saving lives? | June 20, 20131 |Twitter: saving lives?@MonikaGehner, Team Leader, Social MediaWorld Health Organization, @WHO, GenevaE-participation Day, Diplo FoundationGeneva, 19 June 2013
    2. 2. Twitter: saving lives? | June 20, 20132 |1 January 2012:Communications at WHO centralizedMedia(Traditionaland social)WritingFlagship/InternalOnlineCommsDirector
    3. 3. Twitter: saving lives? | June 20, 20133 |Raw #food eating, #vegetarian or #vegan dietare not related to any kind of mental disorderQuestions to @WHO from followers, e.g.:@WHO answer to followers:Reaction by media, e.g.:Original mediastory
    4. 4. Twitter: saving lives? | June 20, 20134 |Did you ever experience #depression?World Mental Health Day, October 2012
    5. 5. Twitter: saving lives? | June 20, 20135 |Avian influenza A(#H7N9) virus"Constant Twitter chat"1. A country notifies WHO of a disease outbreak2. WHO informs all Member States3. WHO publishes Disease Outbreak News on web4. WHO tweets
    6. 6. Twitter: saving lives? | June 20, 20136 |Avian influenza A(#H7N9) virusTwitter before web
    7. 7. Twitter: saving lives? | June 20, 20137 |Avian influenza A(#H7N9) virusSpokesperson opening Twitter account
    8. 8. Twitter: saving lives? | June 20, 20138 |4 risk communications strategiesSmall hazard BigApathyOutrage/fearRumor vegan food H7N9Health education Depression
    9. 9. Twitter: saving lives? | June 20, 20139 |Trust and attachmentTwitter FacebookObjectives Trust AttachmentContent What do we offer? Who are we?Evidence-based facts, figures, advice StoriesProducts News releases Graphic health advice, graphic dataDisease Outbreak News WHOs work in regions and countriesNew and revised guidelines Best practice from Member StatesFact sheets World Health Assembly mandated DaysWorld reports Fact files (10 photos and facts)Reputational issues Photo galleriesTestimonials echoing our technical content WHO history and workings
    10. 10. Twitter: saving lives? | June 20, 201310 |ConclusionWHO missionHelp save lives, prevent diseaseand disability, promote health.Social media goalPeople follow WHO advice.Social strategyFoster "trust & emotionalattachment" through strategicrisk communications.Vision24/7, globally, several languages.
    11. 11. Twitter: saving lives? | June 20, 201311 |Charter of a social media "center of excellence"*
    12. 12. Twitter: saving lives? | June 20, 201312 |Thank you!Monika Gehnergehnerm@who.int@WHO@monikagehnerSari Setiogisetiogis@who.int@WHO@setiogi
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×