Making a decision before becoming aware of the
relevant facts of a case.
According to the Gordon Allport:
"feeling, favourable or unfavourable, toward a person
or thing, prior to, or not based on, actual experience.“
Unfair treatment of a person or group on the basis of pr
TYPES OF PREJUDICES
The term sexism is generally linked to negative female
sentiments that derive from the belief that females are
worth less or less capable than males.
The belief that races exist, that physical characteristics
determine cultural traits, and that racial characteristics
make some groups superior.
Ageism is a type of discrimination that involves prejudice
against people based upon their age.
INGROUP AND OUTGROUP
An in group, is a social group to which a
person psychologically identifies as being a
An out group is a social group to which an
individual does not identify.
Scapegoat theory is a social psychological term that relates
According to this theory, people may be prejudice toward a
group in order to vent their anger.
In essence, they use the group they dislike as their target for
all of their anger as a vent.
Example :the Germans used the Jews as scapegoats for all
of their countries problems, focused all of their anger on
the Jews, allowed their anger and hatred to build, and
focused all of their anger, frustration, and problems on the
HOW PEOPLE FEAR
This theory addresses the ways in which people perceive and
According to social identity theory, individuals form self-
conceptions that are based on two parts:
1) personal or self identity, and 2) collective identity.
Social comparison theory states that we determine our own
social and personal worth based on how we stack up
Example: attractiveness, wealth, intelligence, and success
It was conducted by Elliot Aronson in 1971
It was compared traditional competitive classroom
learning with interdependent cooperative learning.
The experiment, conducted in the Austin,
Texas school system following desegregation, was
spurred by interracial fighting between students in
The experiment involved forming learning groups
(jigsaw groups) where each student relied on other
students in their group to acquire information
necessary to succeed on an exam.
EQUAL STATUS CONTACT
Equal-status contact refers to a contact on an equal
Just as a relationship between people of unequal
status breeds attitudes consistent with their
relationship, so do relationships between those of
Thus, to reduce prejudice, interracial contact should
be between persons equal in status.