Market strategy and Webplanners www.webplanners.com.au Phone: (03)95093569
Strategy Strategy Strategy Strategy Never from scratch Identify your business Goals What are our learnings from our clients? Identify client needs What are businesses round the world doing? Risks, issues and problems How dows that tie into a strategy? Simple flexible SEO, Social media strategy that will work Your business OCI Technology Studying consumer behaviour ‘Wordpress, Joomla, VB.NET etc Understanding the stats and figures Magento, SEO programming Google analytics Security .
Customer intellegence Do you want to..• Identify the reasons that customers doubt your services?• Position products in a better way than your competitors?• Provide services that match your customer needs?• Benchmark with your competitors? Use OCI with these benefits •Greater overall customer appreciation •Increase of customer retention •Stronger positioning of products and services •Cost savings in traditional market research • Higher efficiency in webcare
How does SEO workhttp://www.youtube.com/watch?v=tQ4unnMgiSQ
WWS: World wide Social mediaConsumers value the opinion of other consumers• 78% of consumers trust the recommendations from other consumers [Nielsen]• Mass marketing is not working anymore. The consumer expects to be the central point. [Forrester, Godin]Some cool facts• 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity.• By 2016, more than half of the dollars spent in US retail will be influenced by the web.• 45% of the worlds 2 billion internet users live in Asia• 20% of Facebook users have purchased something because of ads or comments they saw there.The financial impact is high• A 2% increase in customer retention has the same effect on profits as cutting costs by 10%.• A 5% reduction in customer defection rate can increase profits by 25-125%. [Murphy and Murphy]
United breaks Guitars• Dave Carroll is a Canadian musician that plays in a Sons of Maxwell band• Early in 2008 Dave purchased a $3500 Guitar and soon it became his favorite• He was traveling with his guitar from Halifax to Omaha in US with United Airlines• Dave Carroll with his fellow passengers saw United airlines mishandling his guitar that had fragile marked on it• When he landed his guitar was broken• He went through the lengthy reimbursement process with United which went no where• What happened after that?
United breaks guitars?http://www.youtube.com/watch?v=5YGc4zOqozo
Change of attack“We belong to a rich tradition of people making things that bring us together; wehonor the humanity of the people we serve. We honor the everyday thingspeople have always made to bring us together: Chairs, doorbells, airplanes,bridges, games.“ Mark Z
Welcome to Social revolution http://www.youtube.com/watch?v=0eUeL3n7fDs