The box


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How to look inside the box for outside the box ideas.

(a short resume of the real presentation)

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The box

  1. 1. 1969: The Internet is born.In order to link universities with research facilities, the Advanced Research Project Agencyrun by the US Department of Defense developed ARPANET, which served as the basis ofthe Internet as we know it today. Rumor has it that the original objective of this project,against the backdrop of the Cold War, was to develop a distributed communication systemto ensure fail-safe communication in case of a nuclear war.1971: The first e-mail.Ray Tomlinson, inventor of e-mail, sends a message to his colleagues in 1971 and informsthem about the fact that from then on, it was possible to send news via a network byadding the @-icon and the computer’s host name to the addressee’s user name. InGermany, the first e-mail is received on August 3rd, 1984, at 10:14 CET. Under hisaddress, “rotert@germany”, Michael Rotert at Karlsruhe University receives greetings,which were sent the day before.1983: The cell phone.Motorola releases the first commercial cell phone. It costs nearly $4,000 and allows talkingfor only one hour.
  2. 2. 1989: The WorldWideWeb is born.In order to keep the data chaos at the CERN research center within a limit, Tim Berners-Lee, a Brit who works there as a computer scientist, lays down his “Informationmanagement” white paper. Many consider this to be the birth certificate of the World WideWeb. The idea of the first browser to move within the World Wide Web is also Tim’s idea.Its name, “World Wide Web”, became a synonym for the Internet as a whole.1989: The invention of the MP3.Karlheinz Brandenburger completes his doctoral thesis, “Digital Music Compression”,which he had begun in 1982 at the Frauenhofer-Institut as well as at the Friedrich-Alexander University in Erlangen-Nuremberg. The research he and his team embarked onfacilitated the birth of the music industry’s nightmare: the MP3.1990: Accessing the Internet with your cell phone.From the beginning of the nineties, it is possible for the consumer to access the Internet viathe GSM net, even though this access is at low speed.
  3. 3. 1993: The golden Shield.China launches its blocking program for anti-regime content on the Internet. They call it“The Golden Shield” or “The Great Firewall of China”.1994/95: The foundation of Yahoo.David Filo and Jerry Yang work on a navigation aid for the Internet. The number ofInternet sites registered in the web catalogue, a kind of telephone directory for the Internet,was growing simply too rapidly. So, they started categorizing them. This turned out to bethe cornerstone for one of the most successful brands of the Internet. Its name: Yahoo.1994: The first banner ads are sold.HotWired is the first company to sell banner ads on a large scale. The first buyers: AT&Tand Zima. The click rate, the number of clicks on one banner in relation to its overallnumber of views, is 30%! Today, it is already considered a success when the 1% barrier isreached.
  4. 4. 1998: goes online as a test version and is one of the first “real” search engines wherea program combs through the Net, not an editorial department. In the year of itsfoundation, Google already knows 25 million sites and has become the worldwide leaderon the search engine market with 80% of all search requests.2000: Nobody can stop file sharing.Napster is buried in lawsuits and is in danger of being forced to pay millions to labels. Yet,instead of this move decreasing file sharing, users jump to many other peer-2-peer toolssuch as Gnutella, eDonkey2000, Kazaa and Morpheus, which can now even share movies,e-books and software.2001: The knowledge of the crowd: Wikipedia.The free online encyclopedia, “Wikipedia”, is founded and any Internet user is not onlyallowed to read Wikipedia articles for free, but he or she can also write or edit them. Thedays when people had to pay hundreds of Euros for a whole lexicon volume are over.Right now (September 2009), Wikipedia stores approximately 10 million articles providedin more than 230 languages.
  5. 5. 2001: Apple introduces the iPod.In February, Jon Rubinstein introduces the first, 1.8- inch hard drive to Steve Jobs, alongwith the idea of carrying your whole music collection with you in your pocket. Steve Jobssays: “Go for it!” and on October 23rd, Apple presents the first iPod, featuring a 5 GBhard drive.2003: Hello MySpace.Tom Anderson founds the “MySpace” Internet community,and thus, re-defines the way all following generations communicate. In the future, somewill meet their boyfriend or wife-to-be, not in a disco, but via a social network. In 2006,the 100th millionth member will get registered, and by the end of 2008, the number ofmembers will have grown to 260 million.2004: Competition for MySpace.In February, Harvard student Mark Zuckerberg develops the social online network“Facebook” for his fellow students.
  6. 6. 2005: Broadcast yourself.Chad Hurley, Steve Chen and Jawed Karim found the Internet portal, “YouTube”, onwhich users can upload and watch video clips for free.2006: Facebook opens up.Until September 2006, only American pupils, students and company employees were ableto register with Facebook. From now on, students of foreign universities can also register.2006: Internet changes the porn industry.From the very beginning, pornography was one of the main drivers of the Internet and theword “sex” was one of the most often-entered terms in search engines. Yet,just as the high supply of freely available music caused big trouble for the music industry,the oversupply of sex on the net and Internet sites such as YouPorn (featuring free tittyclips) made the conventional porn industry lose up to 50% of its income.
  7. 7. 2006: The world starts tweeting.The social network, “Twitter”, is presented to the public in March 2006. Twitter is a so-called “micro blogging service”. As with common blogs, it is mostly used as a public diary– the only difference being that it is fed in real-time via the cell phone, the web or severaldifferent apps and widgets, in never more than 140 characters. The purposes for whichTwitter is being used are manifold. The NASA, for instance, has Twitter feeds for severalof their projects; some Tweets even came in from outer space. Due to their short messagecharacter limit, notes on current events can often be found even faster on Twitter than onmedia backed up by editorial departments. Examples will be the emergency landing of USAirways flight 1549 or the Winnenden gun rampage.2007: The iPhone.On June 29th, 2007, the first iPhone is available on the US market and is responsible for adrastic increase of mobile Internet usage. Already two years later, more than 65% of allmobile Internet users in the US go online with an iPhone or an iPod Touch.
  8. 8. 2007: Radiohead says “Pay what you want”.Radiohead releases their album, “In Rainbows” as a digital download on their website andlet every downloader pay as much as he or she wants – even nothing. Only in the first 29days after the release, more than 1.2 million people visited the site and paid an average of$2.26 for the album. Twelve percent even paid between $8 and $12 - about the sameamount like iTunes would charge.2008: Clound computing reveild.Drew Houston concieves the idea after repeatedly forgetting his USB drive while he wasstuding in MIT. He shortly realized that it could benefit others with this idea and lunchesDropbox cloud system in 2008, alowing people from all around the world to connect theirdevices to the cloud, over the internet.2010: Pope Benedict XVI calls on using the Internet even more than before to spread the“Word of Christ”. Amen.
  9. 9. 2011: More than 15,000 people in the newspaper industry have lost their jobs.2011: Adios QRcode?Blippar is created as an alternative to QRcode, recognising real world objects andreplacing them with augmented reality in real time, using just the in-built camera in theprocess. read more at:
  10. 10. New TV SetDigital hubs affecting old media: Click me im a link xBox Live
  11. 11. New TV SetDigital hubs affecting old media: ZeeBox
  12. 12. New TV SetDigital hubs affecting old media: Smart Hub
  13. 13. KinectGaming industry changing the world: Medicine
  14. 14. KinectGaming industry changing the world: Fashion
  15. 15. KinectGaming industry changing the world: Art
  16. 16. Html5A range of new possibilities:
  17. 17. Html5A range of new possibilities: SOUR Mirror
  18. 18. Html5A range of new possibilities: Honda Game
  19. 19. Social MediaIt’s trending, it’s fun and it’s here to stay. Timeline
  20. 20. Social MediaIt’s trending, it’s fun and it’s here to stay. Christmas tree
  21. 21. Social MediaIt’s trending, it’s fun and it’s here to stay. Cash Project
  22. 22. MobileFreeing humanity from the rusty office chair: Google Wallet
  23. 23. MobileFreeing humanity from the rusty office chair: Jawbone Up
  24. 24. BA N G
  25. 25. ExtraordinaryCloud, NFC, QR/Blippar, Open/crowd source, DIY...
  26. 26. ExtraordinaryCloud, NFC, QR/Blippar, Open/crowd source, DIY... Björk Biophilia Facial recognition Mind control
  27. 27. ExtraordinaryCloud, NFC, QR/Blippar, Open/crowd source, DIY... 3D printing NFC - Chronoma OmniTouch
  28. 28. ExtraordinaryCloud, NFC, QR/Blippar, Open/crowd source, DIY... Do It Yourself
  29. 29. Sources & Links:http://www.slideshare.net and in my shared folder: The box