Digitaalinen Ilmaveivi - PR ja viestintä muuttuvassa ympäristössä, Markku Törhönen

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Markku Törhösen esitys Digitaalinen Ilmaveivi -aamiaisseminaarissa.

Markku Törhösen esitys Digitaalinen Ilmaveivi -aamiaisseminaarissa.

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  • 1. The SOCIAL JOURNALIST
    Presentation at Nordic Media Days 2011 by @charlotteulvros, @jonobean, @cjacobsson
    MODERNI DIGITAALINEN PR JA VIESTINTÄ UUDESSA MEDIAYMPÄRISTÖSSÄ
  • 2. The Brain of a Communicator around 2009
  • 3. The SOCIAL JOURNALIST
    Presentation at Nordic Media Days 2011 by @charlotteulvros, @jonobean, @cjacobsson
    UUSI
    MEDIAYMPÄRISTÖ
  • 4. http://www.youtube.com/watch?v=Jc8TQppzORE&feature=youtu.be&hd=1
  • 5. The OLD WORLD – THE COMMUNICATOR AS the Teacher
  • 6. THE NEW WORLD – all in the playground - Who’s in Your Gang
  • 7. The conceptof Social news
  • 8. Don’t be alarmedBUT THE MEDIA LANDSCAPE IS CHANGING
  • 9. The SOCIAL JOURNALIST
    Presentation at Nordic Media Days 2011 by @charlotteulvros, @jonobean, @cjacobsson
    Sisällön merkitys uudessa mediaympäristössä
  • 10. What does content do
    It drives decision making
  • 11. Where is THE OPPORTUNITY
    Where Content is working
  • 12. So what is digital and online pr?
  • 13. Owned , Paid and Earned
  • 14. Spend Levels - Creation & Distribution
  • 15. How are companies using Content marketing
  • 16. The Platforms & The Challenges
  • 17. What is my Contentstrategy?
    Someusefulquestions to start with:
    • How is my contentbeinggenerated?
    • 18. Who is generating my content?
    • 19. Am I using multiple formats?
    • 20. Am I making my contentaccessible?
    • 21. Am I making my content easy to view?
    • 22. Am I making my content easy to use and share?
    ?
  • 23. The SOCIAL JOURNALIST
    Presentation at Nordic Media Days 2011 by @charlotteulvros, @jonobean, @cjacobsson
    ”Kuka haluaa olla mustetulostimen kasetin kaveri?”
  • 24. MOVING FROM BRAND TO SOCIAL CONTENT
  • 25. 95% of journalists use search when looking for story ideas.
  • 26. Sisällön merkitys toimittajille, muille sidosryhmille ja loppuasiakkaille?
  • 27. COMMUNICATION IS AND always has been a two way process
    x
    Today’s modern communicator needs to let go of news management and control…
    …and start thinking and engaging in news and reputation conversation
  • 28. SO WHAT HAS CHANGED?
    Opportunity… Speed… Reach… ContentPlatforms…
    What has notchanged?
    The fundementals of good public relations
    …A good story is still a good story
    …Good writing is still goodwriting
    …A headline (or 140 character elevator pitch) is
    still whatcatchesattention
    …Good relationshipbuilding is still whatsecurescoverage
  • 29. 3 Key contentcreation tips
    1,2,3
    • Stop creating, writing and publishing content for your CEO
    • 30. Start creating, writing and publishing content for your customeraudience
    • 31. Remember - content is personal 