The SOCIAL JOURNALIST <br />Presentation at Nordic Media Days 2011 by @charlotteulvros, @jonobean, @cjacobsson<br />MODERN...
The Brain of a Communicator around 2009<br />
The SOCIAL JOURNALIST <br />Presentation at Nordic Media Days 2011 by @charlotteulvros, @jonobean, @cjacobsson<br />UUSI<b...
http://www.youtube.com/watch?v=Jc8TQppzORE&feature=youtu.be&hd=1<br />
The OLD WORLD – THE COMMUNICATOR AS the Teacher<br />
THE NEW WORLD – all in the playground - Who’s in Your Gang<br />
The conceptof Social news<br />
Don’t be alarmedBUT THE MEDIA LANDSCAPE IS CHANGING<br />
The SOCIAL JOURNALIST <br />Presentation at Nordic Media Days 2011 by @charlotteulvros, @jonobean, @cjacobsson<br />Sisäll...
What does content do<br />It drives decision making<br />
Where is THE OPPORTUNITY<br />Where Content is working<br />
So what is digital and online  pr?<br />
Owned , Paid and Earned<br />
Spend Levels -  Creation & Distribution<br />
How are companies using Content marketing<br />
The Platforms & The Challenges<br />
What is my Contentstrategy?<br />Someusefulquestions to start with:<br /><ul><li>How is my contentbeinggenerated?
Who is generating my content?
Am I using multiple formats?
Am I making my contentaccessible?
Am I making my content easy to view?
Am I making my content easy to use and share?</li></ul>?<br />
The SOCIAL JOURNALIST <br />Presentation at Nordic Media Days 2011 by @charlotteulvros, @jonobean, @cjacobsson<br />”Kuka ...
MOVING FROM BRAND TO SOCIAL CONTENT<br />
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Digitaalinen Ilmaveivi - PR ja viestintä muuttuvassa ympäristössä, Markku Törhönen

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Markku Törhösen esitys Digitaalinen Ilmaveivi -aamiaisseminaarissa.

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Digitaalinen Ilmaveivi - PR ja viestintä muuttuvassa ympäristössä, Markku Törhönen

  1. 1. The SOCIAL JOURNALIST <br />Presentation at Nordic Media Days 2011 by @charlotteulvros, @jonobean, @cjacobsson<br />MODERNI DIGITAALINEN PR JA VIESTINTÄ UUDESSA MEDIAYMPÄRISTÖSSÄ<br />
  2. 2. The Brain of a Communicator around 2009<br />
  3. 3. The SOCIAL JOURNALIST <br />Presentation at Nordic Media Days 2011 by @charlotteulvros, @jonobean, @cjacobsson<br />UUSI<br /> MEDIAYMPÄRISTÖ<br />
  4. 4. http://www.youtube.com/watch?v=Jc8TQppzORE&feature=youtu.be&hd=1<br />
  5. 5. The OLD WORLD – THE COMMUNICATOR AS the Teacher<br />
  6. 6. THE NEW WORLD – all in the playground - Who’s in Your Gang<br />
  7. 7. The conceptof Social news<br />
  8. 8. Don’t be alarmedBUT THE MEDIA LANDSCAPE IS CHANGING<br />
  9. 9. The SOCIAL JOURNALIST <br />Presentation at Nordic Media Days 2011 by @charlotteulvros, @jonobean, @cjacobsson<br />Sisällön merkitys uudessa mediaympäristössä<br />
  10. 10. What does content do<br />It drives decision making<br />
  11. 11. Where is THE OPPORTUNITY<br />Where Content is working<br />
  12. 12. So what is digital and online pr?<br />
  13. 13. Owned , Paid and Earned<br />
  14. 14. Spend Levels - Creation & Distribution<br />
  15. 15. How are companies using Content marketing<br />
  16. 16. The Platforms & The Challenges<br />
  17. 17. What is my Contentstrategy?<br />Someusefulquestions to start with:<br /><ul><li>How is my contentbeinggenerated?
  18. 18. Who is generating my content?
  19. 19. Am I using multiple formats?
  20. 20. Am I making my contentaccessible?
  21. 21. Am I making my content easy to view?
  22. 22. Am I making my content easy to use and share?</li></ul>?<br />
  23. 23. The SOCIAL JOURNALIST <br />Presentation at Nordic Media Days 2011 by @charlotteulvros, @jonobean, @cjacobsson<br />”Kuka haluaa olla mustetulostimen kasetin kaveri?”<br />
  24. 24. MOVING FROM BRAND TO SOCIAL CONTENT<br />
  25. 25. 95% of journalists use search when looking for story ideas.<br />
  26. 26. Sisällön merkitys toimittajille, muille sidosryhmille ja loppuasiakkaille?<br />
  27. 27. COMMUNICATION IS AND always has been a two way process<br />x<br />Today’s modern communicator needs to let go of news management and control…<br />…and start thinking and engaging in news and reputation conversation<br />
  28. 28. SO WHAT HAS CHANGED?<br />Opportunity… Speed… Reach… ContentPlatforms…<br />What has notchanged?<br />The fundementals of good public relations<br />…A good story is still a good story<br />…Good writing is still goodwriting<br />…A headline (or 140 character elevator pitch) is <br /> still whatcatchesattention<br />…Good relationshipbuilding is still whatsecurescoverage<br />
  29. 29. 3 Key contentcreation tips<br />1,2,3<br /><ul><li> Stop creating, writing and publishing content for your CEO
  30. 30. Start creating, writing and publishing content for your customeraudience
  31. 31. Remember - content is personal </li>

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