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Sham of Mass Media
Sham of Mass Media
Sham of Mass Media
Sham of Mass Media
Sham of Mass Media
Sham of Mass Media
Sham of Mass Media
Sham of Mass Media
Sham of Mass Media
Sham of Mass Media
Sham of Mass Media
Sham of Mass Media
Sham of Mass Media
Sham of Mass Media
Sham of Mass Media
Sham of Mass Media
Sham of Mass Media
Sham of Mass Media
Sham of Mass Media
Sham of Mass Media
Sham of Mass Media
Sham of Mass Media
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Sham of Mass Media

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Transcript

  • 1. that is <br />The ‘Sham’ Celebrity Gossip Mass Media<br />trending in<br />
  • 2. Don’t you dare deny it!<br />We are all guilty of indulging in celebrity gossip.<br />
  • 3. Setting the context<br />What is Mass Media?<br />
  • 4. Why bother with this topic? <br />Significance<br />
  • 5. We have been played!<br />
  • 6. They say it is about solid journalism!<br />
  • 7. But we all know what the real deal is... <br />
  • 8. How do they do it?<br />Salience and Prominence<br />
  • 9. Times have changed... <br />Thesis<br />
  • 10. Let’s talk demographic.<br />Argument #1<br />
  • 11. A dying industry...<br />Supporting idea for Argument #1:<br />Drop in sales of celebrity gossip magazines<br />
  • 12. Who has the time for gossip...?<br />Supporting idea for Argument #1:<br /> Aging demographic<br />
  • 13. Ads, Ads. Everywhere.<br />Argument #2: Bombardment of Ads<br />
  • 14. Don’t want to hear it no more.<br />Supporting Idea for Argument #2:<br />Consumer Emancipation/Resistance<br />
  • 15. Argument #3: Emotional Gratification<br />
  • 16. Identify then evaluate.<br />Supporting Idea for Argument #3<br />
  • 17. Change in definition of CELEBRITY..<br />Argument #4: <br />Media creation tools<br />
  • 18. We got the power...! XD<br />
  • 19. New breed of<br /> gossip mongers<br />Supporting Idea for Argument #3<br />
  • 20. Yet, we still need our daily fix of news, entertainment and what not...<br />
  • 21. We are prisoners of our own..<br />Conclusion<br />
  • 22. Yeah alright.... <br />You can ask the questions now.<br />

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