Usage of Colors & Its Effects in Design - An Overview

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Color is one of the most powerful of elements. It has tremendous expressive qualities. Understanding the uses of color is crucial to effective composition in design and the fine arts.

Color is one of the most powerful of elements. It has tremendous expressive qualities. Understanding the uses of color is crucial to effective composition in design and the fine arts.

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  • 1. Usage of Colors & its Effects Dinesh Babu Pugalenthi www.dineshbabu.asia
  • 2. Traditionally…. BLACK – Evil WHITE – Peace RED – Violence YELLOW – Holy GREEN - Natural
  • 3. Recent Research Emerald or Forest Green – Spend More Time Shades of Pink Light Blue Mauve Yellow Orange Irritate Sleeping Attitude Shades of Blue Violet Indigo Emerald Blue & Green Enhance Concentration Relax Who Aggressive in Nature Black | Brown | Brownish Yellow | Grey – NEGATIVE EFFECT
  • 4. Colors & It Symbolise ORANGE : Symbol of Happiness Suitable for Food , Light Websites RED : Symbol for Enthusiasm Suitable for Sales Website GREEN : Symbol of Freshness Suitable for Cosmetics & Health Products BLUE : Symbol of Standard , Corporate Dark Blue : Health related & Technology Light Blue : Wisdom Black : Symbol for Mystery ,Power Suitable for Photography Website
  • 5. Colors & It Symbolise ORANGE : Symbol of Happiness Suitable for Food , Light Websites RED : Symbol for Enthusiasm Suitable for Sales Website GREEN : Symbol of Freshness Suitable for Cosmetics & Health Products BLUE : Symbol of Standard , Corporate Dark Blue : Health related & Technology Light Blue : Wisdom Black : Symbol for Mystery ,Power Suitable for Photography Website
  • 6. Children Cool Colors Adult Warm Colors RED Children Angry Adult Emotions towards happiness YELLOW Both Children & Adult feel same emotion
  • 7. For E-Learning Course Cool Colours Warm Colours Shades of Dark Green Blue Purple Shades of Red Yellow Orange Relax Arose
  • 8. Warm Colors Warm Colours Red increased aggression inability to focus & headaches. Shades of Red Arose Hurt your child’s academic performance. Yellow Pink Universally loved by little girls Orange evokes empathy and femininity. Yellow Bright and cheery too much yellow can evoke feelings of anger and frustration resulting in fussy Orange Friendly and welcoming. Too much orange can be overstimulating
  • 9. Cool Colors Blue alms the mind and body, Children Cool Colours who have trouble sleeping or are Shades of Dark Green prone to tantrums and other behavioural Blue problems may benefit from spending Purple time in a blue environment. Relax Purple wisdom & spirituality, is associated with wealth and royalty. Green symbolizes nature and thus promotes a serene and calming environment. students improved their reading speed and comprehension.
  • 10. Usage of Colors in Design Before considering the design we should consider • Who are your site’s potential visitors? • What are your products or services? • What are your site’s key objectives?
  • 11. THANK YOU