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Travel Agency Online analysis
 

Travel Agency Online analysis

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this a summary of an OTA specialized in Luxury Cruise Travel

this a summary of an OTA specialized in Luxury Cruise Travel

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    Travel Agency Online analysis Travel Agency Online analysis Presentation Transcript

    • Dindar KASSIM BANDJEE
      MBA 2
      WWW.TRAVELWIZARD.COM
    • 1. Find an OTA to analyze
      www.travelwizard.com
      www.voyagessuperprix.com
      www.fareconnect.com
       I have chosen the first one because it is a luxury cruise company. Then I want to compare it with the other online travel site.
    • 2. Identify their targeted customer group - do not say 'everybody'
      Rich people aged between, which we can called the seniors --> Cruise travel
      For ultra romantic honeymoon
      For company for an incentive or corporate group
    • 3. What online customer services do they offer
      You can choice a region by cliking on the picture
      You can choice which kind of cruise you would like to have
      You can choice between some best destinations and some vacation packages
      You can put your feedback and your testimonials of your vacation
      You can see some videos of the destination
      You can plan or book your vacation
      You can make a choice for the corporate vacation packages like corporate group, corporate incentive, corporate business
      You have a travel and vacation store which offers you to buy books, accessories and clothes
      You have a hand book which help you travel in best way, like information about the insurance, passeportand visas...
    • 4. How does your selected OTA's service differ from what can be found on Expedia
      - the service is more precise and it is focused on important and precise point
      This page is more attractive than Expedia pages
      I think it is more complete too, you have information about visa …
    • 5. What types of customer communication methods does your OTA use
      1. BY ROTATING IMAGE IN THE MIDDLE OF THE PAGE
      2. BY TESTIMONIAL AND THE FEEDBACK
      3. BY THE VIDEO THEY PROPOSE TO SHOW WHICH REPRESENT SOME LAST DESTINATIONS
    • 6. Who are the OTA's partners (not advertisers)
      - travel wizard is the official luxury travel partner of NBC