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Global Muslim Travel  A $126 billion Market!                           Presented By:                       Reem El Shafaki...
Table of Contents 1   Muslim Lifestyle Travel Market Sizing 2   Travel Habits of Muslim Tourists 3   What Some Destination...
 First-ever Global Study on the Muslim Travel  Market Landscape Objective: Enable industry to evaluate the  potential & ...
Muslim Lifestyle Travel Market Sizing                                                                     12 uris         ...
Top Source Countries      Global Muslim Travel Market   5
Top Source Countries      Global Muslim Travel Market   6
Regional Breakdown of Global Muslim Travelers   Share of Outbound Tourism Expenditure                  Global Muslim Trave...
Top Muslim Tourism Destination Countries                                 Kuala Lumpur, Malaysia                Global Musl...
Table of Contents 1   Muslim Lifestyle Travel Market Sizing 2   Travel Habits of Muslim Tourists 3   What Some Destination...
Muslim Needs                  Halal food servicesNeed to have      Salaath (Prayer) facilities                  Water u...
Leisure Tourism Survey922 respondents•50% of the respondents livein Asia•22% in MENA•15% Americas•11% Europe/Central Asia•...
Question:When is the last timeyou traveled for aleisure vacation?                  Global Muslim Travel Market   12
Question:Overall, which of thefollowing are importantto you when travellingfor leisure?                     Global Muslim ...
Question:Who did you travelwith on your lastleisure trip?(Select all that apply)                    Global Muslim Travel M...
Question:How did you purchaseyour travel services onyour last leisure trip?(Select all that apply)                  Global...
Table of Contents 1   Muslim Lifestyle Travel Market Sizing 2   Travel Habits of Muslim Tourists 3   What Some Destination...
Global Muslim Travel Market   17
ISLAMIC THEMED ‘SPECIAL INTEREST’ TRAVEL PACKAGES                   Global Muslim Travel Market      18
19
Sun sea & halalcommercial on Islamic beach holiday              Global Muslim Travel Market   20
Gold Coast – Queensland Australia             Global Muslim Travel Market   21
Global Muslim Travel Market   22
Hong Kong view for Muslim visitors to              China              Global Muslim Travel Market
Table of Contents 1   Muslim Lifestyle Travel Market Sizing 2   Travel Habits of Muslim Tourists 3   What Some Destination...
Steps to Develop a “Muslim”      Market Strategy          Global Muslim Travel Market   25
Customization Levels      Global Muslim Travel Market   26
Muslim Travel is   booming!What are you doing tograb a share of thismarket?        Global Muslim Travel Market   27
Thank You          Purchase Full Study at:          http://advisory.dinarstandard.com/travelstudy          Speaker contact...
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Global Muslim Lifestyle Tourism Market 2012: Landscape & Consumer Needs Study

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DinarStandard Associate Reem El Shefaki presents the Global Muslim Lifestyle Tourism Market 2012: Landscape & Consumer Needs Study at travel industry's leading global conference, the ITB Berlin 2013

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  • Market Sizing: Determine whether there is a sizable Muslim market or market potential arriving at your destination. Are you among the top 50 destinations? What are your key source markets. For example some US states such as Montana, Wyoming, Idaho don’t get many Muslim visitors, so there’s no sense in developing a strategy for Muslim travelers. Whereas if you are listed as #20 in the list of countries visited by Muslims, as in the case of Germany, I would definitely have a strategy, whether you are a hotel, resort, tour operator, destination or airline. Key Themes: Halal food Prayer facilitation Gender nuances Family orientation Levels of Customization: next slide Marketing Strategy: - Determine your positioning: what unique Muslim values are you catering to, what are you offering that makes you stand out among your competitors who are not catering to Muslims the way you are.
  • You can offer no customization which is the case of most North American and European hotels and you will be rewarded with low impact. The Muslim travel segment is undoubtedly extremely attractive for countries and service providers. But they need to think carefully about how they brand themselves to appeal to Muslim sensibilities. And these branding claims need to be meticulously and substantively supported by the services and experiences available once the tourists arrive. From luxury to roughing it, historical sites to mosques to spas, the branding opportunities are vast. And at $126bn, the rewards are vast, too. And while adapting hotels to some Muslim requirements such as installing separate swimming pools or prayer rooms could be cost-prohibitive for most operators, she pointed out that hoteliers could take small steps to meet some needs of these guests. “A great gesture by hotel management would be to replace the alcohol in the room mini-fridges when they know the guest is Muslim,” El Shafaki suggested. “And if they don’t serve halal food, the staff should be able to tell guests where the nearest halal restaurant is located. “Staff should also know where the nearest mosque is, the direction of Makkah and when local prayer times are. I have suggested to hoteliers that they could prepare a ‘Muslim kit’ with this information, which housekeeping could provide.” Nice to Have: Facilities and services with Alcohol free environments Swimming pools, Gyms and beaches which allow privacy for females/families Spas and wellness services catering separately to males and females Example of product extension: At least one U.S. hotel chain has taken notice. Marriott International offers Muslim-friendly services at its high-end Ritz-Carlton brand.  The Ritz-Carlton Dallas boasts Arabic-language TV stations and newspapers on an in-room iPad, Quran and prayer carpets, Middle Eastern culinary favorites and other such features, while two of the brand’s properties in Washington D.C., offer these amenities, plus halal food, special menus and bidets.
  • End with a quote from one of the press coverages
  • Transcript of "Global Muslim Lifestyle Tourism Market 2012: Landscape & Consumer Needs Study"

    1. 1. Global Muslim Travel A $126 billion Market! Presented By: Reem El Shafaki Senior Associate March 8th, 2013 ITB Berlin
    2. 2. Table of Contents 1 Muslim Lifestyle Travel Market Sizing 2 Travel Habits of Muslim Tourists 3 What Some Destinations are Doing 4 What you can do to attract more Muslim Travelers 2
    3. 3.  First-ever Global Study on the Muslim Travel Market Landscape Objective: Enable industry to evaluate the potential & opportunities & develop key engagement frameworks for market strategy Approach: Market sizing, Primary survey, Interviews, Case Studies & RecommendationsJoint report by : DinarStandard & Crescentrating Global Muslim Travel Market 3
    4. 4. Muslim Lifestyle Travel Market Sizing 12 uris .3 m to % m of ar glo ke ba t lGrowth rate: 4.8% through 2020, compared to global average of 3.8%Expected to reach 14% of global travel market in 2020 Global Muslim Travel Market 4
    5. 5. Top Source Countries Global Muslim Travel Market 5
    6. 6. Top Source Countries Global Muslim Travel Market 6
    7. 7. Regional Breakdown of Global Muslim Travelers Share of Outbound Tourism Expenditure Global Muslim Travel Market 7
    8. 8. Top Muslim Tourism Destination Countries Kuala Lumpur, Malaysia Global Muslim Travel Market 8
    9. 9. Table of Contents 1 Muslim Lifestyle Travel Market Sizing 2 Travel Habits of Muslim Tourists 3 What Some Destinations are Doing 4 What you can do to attract more Muslim Travelers 9
    10. 10. Muslim Needs  Halal food servicesNeed to have  Salaath (Prayer) facilities  Water usage friendly washroomsGood to have  Ramadhan (fasting) services & facilities  No non-Halal activitiesNice to have  Recreation facilities and services Global Muslim Travel Market
    11. 11. Leisure Tourism Survey922 respondents•50% of the respondents livein Asia•22% in MENA•15% Americas•11% Europe/Central Asia•2% in Sub-Saharan Africa Global Muslim Travel Market 11
    12. 12. Question:When is the last timeyou traveled for aleisure vacation? Global Muslim Travel Market 12
    13. 13. Question:Overall, which of thefollowing are importantto you when travellingfor leisure? Global Muslim Travel Market 13
    14. 14. Question:Who did you travelwith on your lastleisure trip?(Select all that apply) Global Muslim Travel Market 14
    15. 15. Question:How did you purchaseyour travel services onyour last leisure trip?(Select all that apply) Global Muslim Travel Market 15
    16. 16. Table of Contents 1 Muslim Lifestyle Travel Market Sizing 2 Travel Habits of Muslim Tourists 3 What Some Destinations are Doing 4 What you can do to attract more Muslim Travelers 16
    17. 17. Global Muslim Travel Market 17
    18. 18. ISLAMIC THEMED ‘SPECIAL INTEREST’ TRAVEL PACKAGES Global Muslim Travel Market 18
    19. 19. 19
    20. 20. Sun sea & halalcommercial on Islamic beach holiday Global Muslim Travel Market 20
    21. 21. Gold Coast – Queensland Australia Global Muslim Travel Market 21
    22. 22. Global Muslim Travel Market 22
    23. 23. Hong Kong view for Muslim visitors to China Global Muslim Travel Market
    24. 24. Table of Contents 1 Muslim Lifestyle Travel Market Sizing 2 Travel Habits of Muslim Tourists 3 What Some Destinations are Doing 4 What you can do to attract more Muslim Travelers 24
    25. 25. Steps to Develop a “Muslim” Market Strategy Global Muslim Travel Market 25
    26. 26. Customization Levels Global Muslim Travel Market 26
    27. 27. Muslim Travel is booming!What are you doing tograb a share of thismarket? Global Muslim Travel Market 27
    28. 28. Thank You Purchase Full Study at: http://advisory.dinarstandard.com/travelstudy Speaker contact: reem.elshafaki@dinarstandard.com Media Coverage: Global Muslim Travel Market 28
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