0
SONY
Presented by
Dimple
Rahul
Saurabh
J1 Batch
Sony Corporation
∫ Founded by Masaru Ibuka and Akio Morita in 1946.
∫ Headquarter- Minato, Tokyo, Japan Products-
Consume...
About Sony
∫ 1946- MayTokyo Tsushin Kogyo K.K.
(Tokyo Tele-communications
Engineering Corporation),
also known as Totsuko,...
About Sony
∫ 1950- Japan's first
magnetic tape recorder,
the G-Type, order launched.
∫ 1954-Announcement of Japan's first ...
About Sony
∫ 1955-Decision made to
use SONY logo
on Totsuko products.
∫ Japan's first transistor
radio, the TR-55
launched.
About Sony
∫ 1958- Company name
changed to Sony
Corporation.
∫ 1960-Sony Corporation of
America (SONAM)
established in the...
About Sony
∫ 1962- The world's
smallest and lightest all-
transistor TV, TV5-303,
launched.
∫ 1963-World's first
compact t...
About Sony
∫ 1994-New company structure introduced at
Sony Corporation
∫ 1997-Home-use PC “VAIO” series launched
Jul Flat...
About Sony
∫ 2005- Sales launch of new “BRAVIA” brand HDTV-
compatible flat-screen TVs
∫ 2007-World's first OLED TV releas...
Brand Logo
1969
1973
Present Logo
Product Logo
Sony Picture Entertainment
Sony BMG Logo
Products Logo
∫ Laptop Logo
∫ Play Station
∫ Walkman
Mission & Vision
∫ Mission
 Our mission is to be a company that inspires and fulfills
your curiosity.
 Our unlimited pas...
Mission & Vision
∫ Vision
 Across the world, in all the entertainment and
communication sectors in which we operate, ever...
Goals & Objective
∫ Goals
 The Sony Corporation has a goal to provide people
with technology and services.
 Sony creates...
Strategic Business Unit(SBU)
∫ Sony offers a number of products in a variety of
product lines around the world. Sony has d...
Strategic Business Unit(SBU)
∫ The network and medical businesses are included in the
All Other.
∫ Sony Corporation is the...
Strategic Business Unit(SBU)
∫ Sony Semiconductor Corporation (7 plants in
Japan) and its subsidiaries outside Japan (Braz...
Strategic Business Unit(SBU)
∫ Audio The 1979 Sony Walkman ushered in a new era
of portability for music listening.
∫ Sony...
Strategic Business Unit(SBU)
∫ Walkman originally referred to portable audio
cassette players.
∫ The company now uses the ...
Strategic Business Unit(SBU)
∫ All Sony high-definition flat-panel LCD televisions
in North America have carried the logo ...
SWOT Analysis
∫ Strengths:
 Sony has got a strong brand
image which is known globally
by most people in the world.
 The ...
SWOT Analysis
∫ Weakness
 Sony has seen its TV division lose a lot momentum in
the past 2 decades. The TV division used t...
SWOT Analysis
∫ Weakness
 The senior management have
made major structural changes
in order to save money from various de...
SWOT Analysis
∫ Opportunities:
 Sony has been making strides
in the mobile and tablet
market with its Xperia
range of dev...
SWOT Analysis
∫ Threats
 The Xbox One console is a threat for Sony.
 The main reason this is because Sony generates most...
Strategies of 4P
∫ Products:
 The first market mix element is Product.
 A product is anything that can be offered to a m...
Strategies of 4P
∫ PRODUCT STRATEGY
Sony is strived to strengthen the core electronic
business.
 By applying information...
Strategies of 4P
∫ MARKETING STRATEGY
• MARKETING OBJECTIVE :
 STYLISH & INNOVATIVE
 CORPORATE CUSTOMER VALUE
• FINANCIA...
Strategies of 4P
∫ MARKETING MIX
 4P’S
 PRODUCT
 PRICE
 PROMOTION
 PLACE
Strategies of 4P
∫ PRODUCT
• 4 PRODUCT LINES:
ELECTRONICS(CAMERA,TV,MP3)
MOBILES (SONY ERICSSON)
SONY MUSIC & PICTURES
...
Strategies of 4P
∫ Price
 Sony decides price with consultation of
MARKETING MANAGER.
 SONY BRAVIA LCD TV is a skimming p...
Strategies of 4P
∫ Promotion
 To create awareness among public about itself.
 Sony advertise its products through differ...
Strategies of 4P
∫ Place
• SONY DISTRIBUTES ITS PRODUCTS
THROUGH-
ZERO-LEVEL CHANNEL
ONE LEVEL CHANNEL
TWO-LEVEL CHANNE...
PEST Analysis
 Political/legal environmental:
 It is roles and regulation, which has been imposed by a stable
government...
PEST Analysis
 Economical factors:
 The essential factor by which growth of the economy
could be assessed is economical ...
PEST Analysis
 Social factors:
 Even though Sony has gained reputation, cause of it
is quality services and products the...
PEST Analysis
 Technological factor:
 One of the four important factors, which is essential for
the company to assess it...
Porter’s Five Forces
Model of Competition
Threat of New Entrants (Low)
• Economies of Scale
• Product Differentiation
• Capital Requirements
• Switching Costs
• Tec...
Bargaining Power of Suppliers (Low)
• Big global supply chain
management
(Suppliers are not
concentrated)
• Suppliers are ...
Bargaining Power of Buyers
(Rather High)
• Products are fairly
undifferentiated
• Buyers face few
switching costs
• Online...
Threat of Substitute Products (Low)
 There are few substitutes from
other industries, if any.
 Most of them seem to be
o...
Porter’s Five Forces : Model of
Competition
Threat of
New
Entrants
Bargaining
Power of
Buyers
Bargaining
Power of
Supplier...
COMPETITOR ANALYSIS
∫ Huge Competitors In Every Business At Every
Level.
∫ TOSHIBA AND SHARP are top competitors
IN JAPAN....
Customer Analysis
 Sony is a diverse brand that provides products and services for a wide
variety of people.
 Sony will ...
Sony tv ppt
Sony tv ppt
Upcoming SlideShare
Loading in...5
×

Sony tv ppt

3,223

Published on

Mrktin strategy include all the detailed info about sony

Published in: Education
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,223
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
160
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Transcript of "Sony tv ppt"

  1. 1. SONY Presented by Dimple Rahul Saurabh J1 Batch
  2. 2. Sony Corporation ∫ Founded by Masaru Ibuka and Akio Morita in 1946. ∫ Headquarter- Minato, Tokyo, Japan Products- Consumer & professional electronic equipment Communication & information-related equipment Semiconductor Electronic devices & components Battery Chemicals PlayStation Blu-ray
  3. 3. About Sony ∫ 1946- MayTokyo Tsushin Kogyo K.K. (Tokyo Tele-communications Engineering Corporation), also known as Totsuko, established in Nihonbashi. ∫ 1947- Company head office and factory relocated to Shinagawa, Tokyo
  4. 4. About Sony ∫ 1950- Japan's first magnetic tape recorder, the G-Type, order launched. ∫ 1954-Announcement of Japan's first PNP alloy-type transistor and germanium diode
  5. 5. About Sony ∫ 1955-Decision made to use SONY logo on Totsuko products. ∫ Japan's first transistor radio, the TR-55 launched.
  6. 6. About Sony ∫ 1958- Company name changed to Sony Corporation. ∫ 1960-Sony Corporation of America (SONAM) established in the United States.  World's first direct-view portable TV, the TV8-301, launched Sony Overseas S.A.established near Zurich, Switzerland
  7. 7. About Sony ∫ 1962- The world's smallest and lightest all- transistor TV, TV5-303, launched. ∫ 1963-World's first compact transistor VTR, the PV-100, launched
  8. 8. About Sony ∫ 1994-New company structure introduced at Sony Corporation ∫ 1997-Home-use PC “VAIO” series launched Jul Flat CRT “WEGA” series launched Oct Sales launch of the world's first broadcast-use HD camcorder, HDW-700
  9. 9. About Sony ∫ 2005- Sales launch of new “BRAVIA” brand HDTV- compatible flat-screen TVs ∫ 2007-World's first OLED TV released. ∫ 2010-Sony introduces Sony Internet TV, powered by Google TV —he world's first television with Google TV platform ∫ Sony introduces e-book reader. ∫ Sony launches new digital music service---"Music Unlimited powered by Priority
  10. 10. Brand Logo 1969 1973 Present Logo
  11. 11. Product Logo Sony Picture Entertainment Sony BMG Logo
  12. 12. Products Logo ∫ Laptop Logo ∫ Play Station ∫ Walkman
  13. 13. Mission & Vision ∫ Mission  Our mission is to be a company that inspires and fulfills your curiosity.  Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can.  Creating unique new cultures and experiences.  Everything we do, is to move you emotionally.
  14. 14. Mission & Vision ∫ Vision  Across the world, in all the entertainment and communication sectors in which we operate, every Sony employee is united through a common set of beliefs, ideals and aspirations.  This is our Vision.
  15. 15. Goals & Objective ∫ Goals  The Sony Corporation has a goal to provide people with technology and services.  Sony creates technology for cell phones, tablets, and accessories for cell phones. ∫ Objectives  to sell
  16. 16. Strategic Business Unit(SBU) ∫ Sony offers a number of products in a variety of product lines around the world. Sony has developed a music playing robot called Rolly, dog-shaped robots called AIBO and a humanoid robot called QRIO. ∫ As of 1 April 2012, Sony is organized into the following business segments: Imaging Products & Solutions (IP&S), Game, Mobile Products & Communications (MP&C), Home Entertainment & Sound (HE&S), Devices, Pictures, Music, Financial Services and All Other.
  17. 17. Strategic Business Unit(SBU) ∫ The network and medical businesses are included in the All Other. ∫ Sony Corporation is the electronics business unit and the parent company of the Sony Group. ∫ It primarily conducts strategic business planning of the group, research and development (R&D), planning, designing and marketing for electronics products. ∫ Its subsidiaries such as Sony EMCS Corporation (6 plants in Japan)
  18. 18. Strategic Business Unit(SBU) ∫ Sony Semiconductor Corporation (7 plants in Japan) and its subsidiaries outside Japan (Brazil, China, England, India, Malaysia, Singapore, South Korea, Thailand, Ireland and United States) are responsible for manufacturing as well as product engineering (Sony EMCS is also responsible for customer service operations). ∫ In 2012, Sony incorporated rolled most of its consumer content services (including video, music, and gaming) into the Sony Entertainment Network.
  19. 19. Strategic Business Unit(SBU) ∫ Audio The 1979 Sony Walkman ushered in a new era of portability for music listening. ∫ Sony produced the world's first portable music player, the Walkman in 1979. ∫ This line fostered a fundamental change in music listening habits by allowing people to carry music with them and listen to music through lightweight headphones.
  20. 20. Strategic Business Unit(SBU) ∫ Walkman originally referred to portable audio cassette players. ∫ The company now uses the Walkman brand to market its portable audio and video players as well as a line of former Sony Ericsson mobile phones. ∫ Sony utilized a related brand, Discman, to refer to its CD players. ∫ It dropped this name in the late 1990s.
  21. 21. Strategic Business Unit(SBU) ∫ All Sony high-definition flat-panel LCD televisions in North America have carried the logo for BRAVIA since 2005. Sony is the third-largest maker of televisions in the world. ∫ As of 2012, Sony's television business has been unprofitable for eight years. ∫ In December 2011, Sony agreed to sell all stake in an LCD joint venture with Samsung Electronics for about $940 million.
  22. 22. SWOT Analysis ∫ Strengths:  Sony has got a strong brand image which is known globally by most people in the world.  The company produced the Walkman where people could play audio cassettes while on the move which was a strong product when it released. The company has been able to monopolies their brand loyalty by having repeat customers which would purchase different products such as a TV with a home audio system etc.
  23. 23. SWOT Analysis ∫ Weakness  Sony has seen its TV division lose a lot momentum in the past 2 decades. The TV division used to be a key area for Sony where they made high quality, long lasting products, but their market was eroded by LG, Samsung and others.  This was mainly due to the fact that the prices for the competition was lower than that of Sony and the products also had more features.  The decline in its sales has led to Sony reporting losses for the past 5 years.
  24. 24. SWOT Analysis ∫ Weakness  The senior management have made major structural changes in order to save money from various departments and this involved staff layoffs as well as closure of offices in different countries.  Sony has made its first annual profit in May 2013 for over 5 years due to the changes they made. The CEO had changed to Kazuo Hirai, who was the head of the gaming division, and he is changing the strategy of the company to allow features to work on multiple devices.
  25. 25. SWOT Analysis ∫ Opportunities:  Sony has been making strides in the mobile and tablet market with its Xperia range of devices where some products are waterproof and shockproof.  These gadgets would help Sony to generate sales and profits in the long term if they are able to gain customers who will purchase next iterations of future phones and tablets.
  26. 26. SWOT Analysis ∫ Threats  The Xbox One console is a threat for Sony.  The main reason this is because Sony generates most of its profits from its gaming division, and if Microsoft were to become the market leader in gaming, this would impact Sony tremendously.
  27. 27. Strategies of 4P ∫ Products:  The first market mix element is Product.  A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or want. Product decision normally base on brand name, Functionality, Styling, Quality, Safety, Packaging, Repairs and Support, Warranty, accessories and Services.  These product attributes can be manipulated depending on what the target market wants.  Also, customers always look for new and improved things, which is why marketers should improve existing products, develop new ones, and discontinue old ones that are no longer needed or wanted by the customer. Sony has a variety of products ranging from electronic devices, game sand entertainment.
  28. 28. Strategies of 4P ∫ PRODUCT STRATEGY Sony is strived to strengthen the core electronic business.  By applying information technologies to • PRODUCT DESIGN, PRODUCTION, DISTRIBUTION, • AND SALES.  Sony is releasing network-focused products in four categories.
  29. 29. Strategies of 4P ∫ MARKETING STRATEGY • MARKETING OBJECTIVE :  STYLISH & INNOVATIVE  CORPORATE CUSTOMER VALUE • FINANCIAL OBJECTIVE :  DECREASE PER UNIT COST  MORE ADVERTISEMENT AT LOW EXPENSE • DIVERSE MARKET : VARIOUS PRODUCT & WIDE VARITY
  30. 30. Strategies of 4P ∫ MARKETING MIX  4P’S  PRODUCT  PRICE  PROMOTION  PLACE
  31. 31. Strategies of 4P ∫ PRODUCT • 4 PRODUCT LINES: ELECTRONICS(CAMERA,TV,MP3) MOBILES (SONY ERICSSON) SONY MUSIC & PICTURES DIGITAL ENTERTAINMENT (PLAY STATION)
  32. 32. Strategies of 4P ∫ Price  Sony decides price with consultation of MARKETING MANAGER.  SONY BRAVIA LCD TV is a skimming pricing strategy. • EXAMPLE- lets consider Sony series of Vaio laptops. • Sony has tried to categorize the laptops according to style, user, purpose, mobility and performance, and each a corresponding price.
  33. 33. Strategies of 4P ∫ Promotion  To create awareness among public about itself.  Sony advertise its products through different ways in media like TV, internet and e-mails.  The major elements of promotion mix includes – advertising personal selling sales promotion direct marketing and publicity
  34. 34. Strategies of 4P ∫ Place • SONY DISTRIBUTES ITS PRODUCTS THROUGH- ZERO-LEVEL CHANNEL ONE LEVEL CHANNEL TWO-LEVEL CHANNEL • IN INDIA, SONY HAS USED THE METHOD OF ONE-LEVEL DISTRIBUTION CHANNEL • MANUFACTURER • RETAILER • CUSTOMER
  35. 35. PEST Analysis  Political/legal environmental:  It is roles and regulation, which has been imposed by a stable government on the business.  On the other hand, these changes may expected from the government in the future by business.  Political factors of Sony can be changed at any time, which could affect business of the Sony at time of change. As well as instability in political situation of country will affect the business  Reduction in recession and credit crunch could cause Sony to speed up its trade; meanwhile same situation could happen for the competitors of Sony, which may affect Sony negatively. Therefore, Sony needs to be very careful to its innovation and idea generation.
  36. 36. PEST Analysis  Economical factors:  The essential factor by which growth of the economy could be assessed is economical factor.  It could cover around the major aspects such as unemployment, wages, rising in spending of consumers and which sectors of economy is growing which sectors are not. J Morrison(2002).  However the economic situation of Sony was reported not in good condition , cause of the economic shrunk.
  37. 37. PEST Analysis  Social factors:  Even though Sony has gained reputation, cause of it is quality services and products they provided.  Still needs to be well aware of the customer demand, good communication with the people, Changes in lifestyle of people, the increase on woman leaving work.  Generally educational level of population, the extent of educational facilities for women, and taking part in business life.
  38. 38. PEST Analysis  Technological factor:  One of the four important factors, which is essential for the company to assess its external environment is technological factor.  And Sony works around the technology every day.  Sony should use new and upgraded technology in productivity which could may give sony competitive advantages and leading market.  By using the new technology sony can do research by which Sony can respond to the demand of its customers.
  39. 39. Porter’s Five Forces Model of Competition
  40. 40. Threat of New Entrants (Low) • Economies of Scale • Product Differentiation • Capital Requirements • Switching Costs • Technology, Know-how and Innovation • Government Policy Barriers to Entry
  41. 41. Bargaining Power of Suppliers (Low) • Big global supply chain management (Suppliers are not concentrated) • Suppliers are forced to cut their prices or go out of business. • Many OEMs start to produce their own components in- house Suppliers exert power in the industry by: * Threatening to raise prices or to reduce quality Powerful suppliers can squeeze industry profitability if firms are unable to recover cost increases
  42. 42. Bargaining Power of Buyers (Rather High) • Products are fairly undifferentiated • Buyers face few switching costs • Online shopping has increased the bargaining power of buyers • Buyers are price sensitive and demand high quality
  43. 43. Threat of Substitute Products (Low)  There are few substitutes from other industries, if any.  Most of them seem to be obsolete or have one foot out of door.  For example:  Digital Camera in the place of Film Camera  Fax machines in place of overnight mail delivery
  44. 44. Porter’s Five Forces : Model of Competition Threat of New Entrants Bargaining Power of Buyers Bargaining Power of Suppliers Threat of Substitute Products
  45. 45. COMPETITOR ANALYSIS ∫ Huge Competitors In Every Business At Every Level. ∫ TOSHIBA AND SHARP are top competitors IN JAPAN. ∫ PANASONIC’S OPERATING INCOME INCREASE IN 2007-08 BUT SONY INCOME DOWN 57.2% FOR THE SAME PERIOD.
  46. 46. Customer Analysis  Sony is a diverse brand that provides products and services for a wide variety of people.  Sony will focus on expanding their segments in the women’s market. Women make up over half the sales in consumer electronics and influence over 80% of purchases.  Quality  Sony strives on innovative products that are easy for consumers to use.  Market Leader  Sony is the market leader in electronics. In particular Sony is the number one leader in television market share.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×