LEE  IACOCCA   Presented BY: SWETA KUMARI
ABOUT LEE <ul><li>Name   Lido Anthony &quot;Lee&quot; Iacocca  </li></ul><ul><li>Born   OCTOBER 15,1924   ALLENTOWN,PENNSY...
The Story Begins <ul><li>1946 – Student Engineer </li></ul><ul><li>1949 – Wilkes Barre </li></ul><ul><li>1953 - Assistant ...
<ul><li>1960 - Vice President and    General Manager </li></ul><ul><li>1968 - Bunkie Knudsen </li></ul><ul><li>1970 - Pres...
The key to Management <ul><li>Review - 3 Months </li></ul><ul><li>Decisiveness - U only </li></ul><ul><li>Timing - 95% and...
<ul><li>Communication - Two way </li></ul><ul><li>Motivation - Money and    Promotion </li></ul><ul><li>Co - ordination </...
1975:THE FATEFUL YEAR
WHAT AFTER FORD . . . ?? <ul><li>AGE @ 54 </li></ul><ul><li>INCOME FROM $ 1 Million TO $  </li></ul><ul><li>3,60,000 </li>...
AT CHRYSLER <ul><li>BIG OPPORTUNITY </li></ul><ul><ul><li>3 rd  ranked among automobile companies in country </li></ul></u...
<ul><li>A MOUNTAIN OF PROBLEMS </li></ul><ul><ul><li>No one knows what was happening in the Organization </li></ul></ul><u...
CHRYSLER People Product Profit Customer Style, Value, Quality Money
ACTION TIME <ul><li>Cost Cutting </li></ul><ul><ul><li>Thousands of people lay off </li></ul></ul><ul><ul><li>Just In Time...
BIG PROBLEMS <ul><li>OIL CRISIS </li></ul><ul><li>FINANCIAL CRISIS </li></ul><ul><li>(Increase in interest rate) </li></ul>
Force To Die Chrysler Supplier Customer Dealer Competition Employee Loan Gaurantee
What will happen if Chrysler become shut down ?? <ul><li>No competitor in small car. </li></ul><ul><li>Demand will increas...
K - CAR <ul><li>Competition with X-CAR of GM. </li></ul><ul><li>Price $ 6270 (X-CAR) Vs $ 5880 (K-CAR) </li></ul><ul><li>M...
THANK YOU
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Lee Iacocca

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UP AND DOWN FALL OF LEE IACOCCA LIFE.......

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Lee Iacocca

  1. 1. LEE IACOCCA Presented BY: SWETA KUMARI
  2. 2. ABOUT LEE <ul><li>Name Lido Anthony &quot;Lee&quot; Iacocca </li></ul><ul><li>Born OCTOBER 15,1924 ALLENTOWN,PENNSYLVANIA. </li></ul><ul><li>Occupation Philanthropist </li></ul><ul><li> Former Chrysler CEO </li></ul><ul><li> Former Ford President </li></ul>
  3. 3. The Story Begins <ul><li>1946 – Student Engineer </li></ul><ul><li>1949 – Wilkes Barre </li></ul><ul><li>1953 - Assistant Sales Manager </li></ul><ul><li>1956 - “56 For 56” </li></ul>
  4. 4. <ul><li>1960 - Vice President and General Manager </li></ul><ul><li>1968 - Bunkie Knudsen </li></ul><ul><li>1970 - President </li></ul><ul><li>1978 - Fire from Ford </li></ul>
  5. 5. The key to Management <ul><li>Review - 3 Months </li></ul><ul><li>Decisiveness - U only </li></ul><ul><li>Timing - 95% and 5% </li></ul>
  6. 6. <ul><li>Communication - Two way </li></ul><ul><li>Motivation - Money and Promotion </li></ul><ul><li>Co - ordination </li></ul>
  7. 7. 1975:THE FATEFUL YEAR
  8. 8. WHAT AFTER FORD . . . ?? <ul><li>AGE @ 54 </li></ul><ul><li>INCOME FROM $ 1 Million TO $ </li></ul><ul><li>3,60,000 </li></ul><ul><li>SOCIAL STATUS </li></ul>
  9. 9. AT CHRYSLER <ul><li>BIG OPPORTUNITY </li></ul><ul><ul><li>3 rd ranked among automobile companies in country </li></ul></ul><ul><ul><li>10 th Largest company in the country </li></ul></ul><ul><ul><li>Technically strong & + point was Engine quality </li></ul></ul>
  10. 10. <ul><li>A MOUNTAIN OF PROBLEMS </li></ul><ul><ul><li>No one knows what was happening in the Organization </li></ul></ul><ul><ul><li>Every department was working independently </li></ul></ul><ul><ul><li>Sales & manufacturing handling by same person </li></ul></ul><ul><ul><li>Spying </li></ul></ul><ul><ul><li>Without dealer order production was continue </li></ul></ul>
  11. 11. CHRYSLER People Product Profit Customer Style, Value, Quality Money
  12. 12. ACTION TIME <ul><li>Cost Cutting </li></ul><ul><ul><li>Thousands of people lay off </li></ul></ul><ul><ul><li>Just In Time process </li></ul></ul><ul><li>Come for Test drive, We will give 50 bucks </li></ul><ul><li>Money back guarantee </li></ul>
  13. 13. BIG PROBLEMS <ul><li>OIL CRISIS </li></ul><ul><li>FINANCIAL CRISIS </li></ul><ul><li>(Increase in interest rate) </li></ul>
  14. 14. Force To Die Chrysler Supplier Customer Dealer Competition Employee Loan Gaurantee
  15. 15. What will happen if Chrysler become shut down ?? <ul><li>No competitor in small car. </li></ul><ul><li>Demand will increase & will fulfill by import </li></ul><ul><li>Unemployment rate will increase </li></ul><ul><li>Tax payer will decrease, it will cost $ 2.7 billion to the country. </li></ul>
  16. 16. K - CAR <ul><li>Competition with X-CAR of GM. </li></ul><ul><li>Price $ 6270 (X-CAR) Vs $ 5880 (K-CAR) </li></ul><ul><li>Mileage 25 miles per gallon in city & 41 on the highway </li></ul><ul><li>Front wheel drive </li></ul><ul><li>Strong Ad-Campaign </li></ul>
  17. 17. THANK YOU
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