BRAWNDO GOES MOTO

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BRAWNDO GOES MOTO

  1. 2. Phoenix AZ – April 6, 2008 (Press Release Excerpts) Team Solitaire / MB1 Racing has signed a multi-year agreement with Redux Beverages LLC . The agreement will position Redux Beverages and Brawndo: The Thirst Mutilator as the headlining sponsor for Team Solitaire / MB1 Racing. Team’s official new title: Redux Beverages / Brawndo Team Solitaire Honda
  2. 3. <ul><li>Logo branding on motorcycles, helmets, racing uniforms, crew uniforms, and equipment tractor trailer </li></ul><ul><li>Pre motocross pit events with 20’x60’ booth featuring autograph signings and product sampling </li></ul><ul><li>Brand exposure to an average of 50,000 event attendees per race </li></ul><ul><li>Local and ESPN televised coverage for 21 events during 2008 season </li></ul><ul><li>Use of branded images in all point of sale and store displays </li></ul>
  3. 4. <ul><li>Store displays featuring Team Solitaire / MB1 action shots </li></ul><ul><li>Special edition cans featuring AMA schedule of events </li></ul><ul><li>Multi-merchandise displays featuring Team Solitaire / MB1 DVD and Brawndo cases </li></ul><ul><li>Multi-Buy Discount Promotions </li></ul><ul><li>Advertising in Retailer Catalogues featuring logoed chain availability </li></ul>
  4. 5. <ul><li>Radio and TV Ads in event markets throughout the US </li></ul><ul><li>Ticket giveaways in event markets throughout the US </li></ul><ul><li>Team Solitaire / MB1 Racing autograph signings at selected retail outlets </li></ul><ul><li>Contests to win Redux Beverages Brawndo Team Solitaire Honda gear </li></ul><ul><li>Year end contest to win Redux Beverages Brawndo Team Solitaire Honda motorcycle </li></ul><ul><li>Year end contest to win trip to the US Open of Supercross in Las Vegas, NV </li></ul>
  5. 6. <ul><li>Redux Beverages Brawndo Team Solitaire Honda Gear </li></ul><ul><ul><li>Tees, Hats </li></ul></ul><ul><ul><li>Official Logoed Jerseys </li></ul></ul><ul><ul><li>Official Logoed Helmets </li></ul></ul><ul><ul><li>Official Logoed Motorcycle Decal Set </li></ul></ul><ul><li>Team Solitaire / MB1 Racing DVD </li></ul><ul><ul><li>Lots of Air </li></ul></ul><ul><ul><li>Lots of Dirt </li></ul></ul><ul><ul><li>Awesome Soundtrack </li></ul></ul><ul><li>Polycarbonate Sports Water Bottles </li></ul><ul><ul><li>Clear color with Brawndo logo </li></ul></ul><ul><li>SNAP CAPP </li></ul><ul><ul><li>Unique sports cap that fits 16oz can </li></ul></ul><ul><ul><li>Brawndo logoed </li></ul></ul><ul><ul><li>In Brawndo atomic green </li></ul></ul>
  6. 7. <ul><li>Brawndo: The Thirst Mutilator was depicted in the Mike Judge film “Idiocracy.” </li></ul><ul><li>Produced by Redux Beverages through licensing agreements with 20 th Century Fox Films and OMNI Consumer Products. </li></ul><ul><li>Brawndo is the industry’s first Sports/Energy Hybrid beverage. </li></ul><ul><li>High electrolyte content is ideal for pre and post exercise hydration. </li></ul><ul><li>Caffeine offers mild energy boost. </li></ul><ul><li>Sweetened with dextrose – the body’s own energy generating component. </li></ul><ul><li>Bright yellow 16 oz packaging. </li></ul><ul><li>Lime flavored, lightly carbonated, atomic green coloring. </li></ul><ul><li>Represents Redux’s commitment to producing quality, value, and extreme beverage products. </li></ul>
  7. 8. Serving Size = 8oz
  8. 9. http://taurinerules.blogspot.com/2008/02/brawndo-thirst-mutilator-energy-drink.html http://blog.wired.com/gadgets/2007/12/brawndo-mutilat.html http://www.bevnet.com/reviews/Brawndo/ http://trendinista.blogspot.com/2008/01/girl-on-street-brawndo.html http://calorielab.com/news/2007/12/14/taking-real-life-brawndo-for-a-test-drive/ http://www.oxmonline.com/article/xbox-soapbox/energy-quest/energy-quest-brawndo Don’t take our word for it. Here’ what others are saying about Brawndo: The Thirst Mutilator
  9. 10. <ul><li>Brawndo and Idiocracy are registered trademarks of 20 th Century Fox Films </li></ul><ul><li>The Thirst Mutilator is a registered trademark of Omni Consumer Products </li></ul><ul><li>Redux and Redux Beverages are registered trademarks of Redux Enterprises Inc. </li></ul><ul><li>Team Solitaire / MB1 Racing is a registered trademark of Team Solitaire LLC </li></ul><ul><li>SNAP CAPP is a registered trademark of Snap Capp Inc. </li></ul>

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