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Future Library Unconference 2013 - Albertos bourlas
Future Library Unconference 2013 - Albertos bourlas
Future Library Unconference 2013 - Albertos bourlas
Future Library Unconference 2013 - Albertos bourlas
Future Library Unconference 2013 - Albertos bourlas
Future Library Unconference 2013 - Albertos bourlas
Future Library Unconference 2013 - Albertos bourlas
Future Library Unconference 2013 - Albertos bourlas
Future Library Unconference 2013 - Albertos bourlas
Future Library Unconference 2013 - Albertos bourlas
Future Library Unconference 2013 - Albertos bourlas
Future Library Unconference 2013 - Albertos bourlas
Future Library Unconference 2013 - Albertos bourlas
Future Library Unconference 2013 - Albertos bourlas
Future Library Unconference 2013 - Albertos bourlas
Future Library Unconference 2013 - Albertos bourlas
Future Library Unconference 2013 - Albertos bourlas
Future Library Unconference 2013 - Albertos bourlas
Future Library Unconference 2013 - Albertos bourlas
Future Library Unconference 2013 - Albertos bourlas
Future Library Unconference 2013 - Albertos bourlas
Future Library Unconference 2013 - Albertos bourlas
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Future Library Unconference 2013 - Albertos bourlas

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Gen-y

Gen-y

Published in: Spiritual, Business
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Transcript

  • 1. R U talking to Youth? albertos.bourlas@vodafone.com
  • 2. The toughest audience in the planet!
  • 3. “We think” we understand them…
  • 4. RESTART In every touch-point with the youth
  • 5. Who are they ? How is their every-day life What inspires them ? ?
  • 6. 93% non-verbal communication clothes- hair- piercing- tattoos -mobile
  • 7. Borrowed expressions from their every-day
  • 8. What is this;;;
  • 9. content = currency Always connected Μulti-tasking
  • 10. Social Media – connected with cool activities
  • 11. Connected with enjoyable every day moments
  • 12. Connected with school concerts after exams
  • 13. A store Exclusive for Youth
  • 14. A store Exclusive for Youth
  • 15. A new & disruptive approach to Customer Service
  • 16. Y love it!
  • 17. R U talking to Youth? albertos.bourlas@vodafone.com

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