Guide to Facebook PublishingPresentation Transcript
The Ultimate Guide ToPUBLISHING ON YOUR FACEBOOK PAGEFacebook’s new Pages make it easier than ever for businesses to improve their customer service, build loyalty and drive sales leads. Follow these best practices when publishing on your Page and take your business to the next level.
BE SUCCINCT.Posts betweencharacters (less than 3 lines of text) see about60% more likes, comments and shares comparedto posts greater than 250 characters. 60% MORE greater than between 100 and 250 characters 200 characters
POST REGULARLY. mon tues wed thur fri sat sunPost at least five times a week to staytop of mind for fans.CONSISTENCY IS ALSO KEY.For example, post new customerphotos on the same day every weekso fans know what to expect and canlook forward to hearing from you.
POST AT THE OPTIMAL TIME.Only you know what’s right for yourbusiness, and you can use your PageInsights to figure out what’s working(for instance, try posting at differenttimes of day and see when you get themost engagement).We have found that posts fromon weekdays receive the mostengagement, as well as posts onSunday night.
KNOW WHICHAUDIENCE YOU’RE TALKING TO. When posting to your page, your message will reach fans who are likely to be familiar with your business, so insider content can make them feel in the know.
BE SEASONABLE AND TIMELY.Fans are more likely to engagewith topics that are already topof mind, such as current events,holidays or news.For example, posts mentioningEaster on April 6th generated aboutmore engagement than all postspublished on that day.
BE RELEVANT. Post content that shows you know your audience. For example, make reference to community events and local news.
POST PHOTOS AND VIDEOS. Posts including a photo album, a picture or a video generate about 180%, 120%, and 100% more engagement than the average post, respectively.
USE BOLD VISUALSGrab your audience’s attention by usingsimple images with a clear focal point.Images with highly saturated colorsalso help the creative stand out againstthe site’s white background.A Facebook study showed that topperforming posts feature close-up imagesand a single color that stands out.
FEATURE IMAGES THAT CAPTURE YOUR BRAND. Ideally your profile image will be the Tint a Car logo or other brand symbol, such as Bringing the Cool imagery, but people should also recognise your business in the images you feature. For example, take photos of cars with your shopfront in the background, and take snaps of your staff in action with Tint a Car point of sale in the foreground.
SPEAK FROM YOUR SPECIFIC BRAND VOICE.Include key words that areunique to the Tint a Caridentity, such as ‘COOL’and ‘Darkest Legal’.Imagine your business as aperson, and use their voice.
POSITION YOUR BUSINESS ASA HERO OR PROBLEM SOLVER Highlight a specific feature of tint, such as privacy, UV protection or the ‘COOL’ look, and the impact it made. Reinforce this in the image if possible. A Facebook study showed that this was a characteristic of top performing posts.
GIVE FANS EXCLUSIVE ACCESSTO CONTENT, PRODUCTS, EVENTS, AND OFFERS Fans are 2 TIMES MORE VALUABLE than non-fans, so you should reward them for their loyalty. Take fans behind the scenes of events and social outings to make them feel special. Announce news to fans on Facebook before anywhere else, give fans early access to sales, or post exclusive photos from events.
DELIVER VALUE TO FANS.Post limited-time offers or couponcodes, or use your Page to promote acompetition or giveaway.
ENCOURAGE INTERACTION. Get input and feedback from fans about products. Create a question post or write a text post with a “fill-in-the-blank”. Fill-in- the-blank posts generate about more engagement than the average text post.
INCLUDE A CALL TO ACTION Let your fans know how to engage with your content. Should they like the post? Share with friends? Comment? You tell them!
SHARE POSTS FROM FANS. Recognise your fans’ contributions by responding to high quality, relevant user-generated content that shows your fans are passionate about your business.