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Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
Gamification for Zen Leaders
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Gamification for Zen Leaders

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  • 1. GamificationAn innovative approach for a changing world Dimitra Zervaki, ΕΜΒΑ, PMP Consultant of Development and Innovation
  • 2. The Journey Developing a successful Gamification system Gamification tools & best practicesWhat Gamification is? Why Gamify?
  • 3. What Gamification is?
  • 4. Performance Achievement Social Interaction
  • 5. Game elements Progression Levels Points Rewards Quests Avatars Social Graph Badges Source: Prof. Werbach, 2012
  • 6. Game Design Techniques Iteration Prototyping Playtesting Balancing Player modeling
  • 7. Source: Prof. Werbach, 2012
  • 8. Why Gamify
  • 9. Hype Cycle for Emerging Technologies, Gartner 2011 http://www.gartner.com/
  • 10. Google Trends, 2011R. Khaled, D. Dixon, S. Deterding. Utrecht, September 16, 2011
  • 11. Market Prospects
  • 12. Market Estimation M2 Research, 2012
  • 13. Industry Segmentation Source: M2 Research, 2012
  • 14. Market SegmentsEntertainment Retail Media/Publisher Enterprises Education Wellness/Health Source: M2 Research, 2012
  • 15. Even Al Qaeda uses it!!!! Source: Prof. Werbach, 2012
  • 16. Gamification Tools
  • 17. Psychology Intrinsic-Extrinsic MotivationBehaviorism Self Determination Theory Fun Theory
  • 18. Business Administration Business Strategy Project Management Branding Leadership
  • 19. Game Design & Thinking
  • 20. Best Practices
  • 21.  Overall traffic on the USA Network site increased 30% Online merchandise sales increased 50% Pageviews increased 130% Psych content shared 300,000 times on Facebook, reaching 40 million users. Twitter-based activity nominated for an Emmy l rna Exte Source: Prof. Kevin Werbach, 2012
  • 22.  4,500 participants  Reviewed over 500,000 dialog boxes  6,700 bugs reported  Hundreds of significant fixes Microsoft-Who Wants to Test Dialogue Boxes? l rnaI nte Source: Prof. Kevin Werbach, 2012
  • 23. https://www.recyclebank.com http://www.practicallygreen.com/ r vio eha ngeB a Ch https://www.zamzee.com/
  • 24. Developing a Successful Gamification System
  • 25. Good Management Good Product Gamification
  • 26. Το Gamification is not:Just a video-game for an enterprise Pointsification Bandgification
  • 27. Gamification should be faced as an Agile process http://www.boxesandarrows.com Autonomy Cooperative Positive emotions
  • 28. Gamification should be faced as an Agile processBeing exploited by :
  • 29. Don’t forget!!!! Innovation = Measurable Results To gamify Increase of engagement
  • 30. Thank you!!!

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