GamificationAn innovative approach for a changing world                 Dimitra Zervaki, ΕΜΒΑ, PMP          Consultant of ...
The Journey                                                   Developing a                                                ...
What Gamification is?
Performance   Achievement   Social Interaction
Game elements                           Progression                                                Levels                 ...
Game Design Techniques           Iteration              Prototyping                        Playtesting                    ...
Source: Prof. Werbach, 2012
Why Gamify
Hype Cycle for Emerging Technologies, Gartner 2011                                       http://www.gartner.com/
Google Trends, 2011R. Khaled, D. Dixon, S. Deterding. Utrecht, September 16, 2011
Market Prospects
Market Estimation                    M2 Research, 2012
Industry Segmentation                        Source: M2 Research, 2012
Market SegmentsEntertainment       Retail        Media/Publisher Enterprises      Education       Wellness/Health         ...
Even Al Qaeda uses it!!!!                            Source: Prof. Werbach, 2012
Gamification Tools
Psychology                       Intrinsic-Extrinsic MotivationBehaviorism                                Self Determinati...
Business Administration      Business Strategy      Project Management                                 Branding           ...
Game Design & Thinking
Best Practices
 Overall traffic on the USA Network site increased 30% Online merchandise sales increased 50% Pageviews increased 130%...
 4,500 participants           Reviewed over 500,000 dialog boxes           6,700 bugs reported           Hundreds of s...
https://www.recyclebank.com   http://www.practicallygreen.com/        r     vio eha ngeB a  Ch                            ...
Developing a Successful Gamification System
Good Management     Good Product                  Gamification
Το Gamification is not:Just a video-game for an enterprise                                      Pointsification           ...
Gamification should be faced as an Agile process       http://www.boxesandarrows.com                                      ...
Gamification should be faced as an Agile processBeing exploited by :
Don’t forget!!!!           Innovation    =                             Measurable Results             To gamify        Inc...
Thank you!!!
Gamification for Zen Leaders
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Gamification for Zen Leaders

  1. 1. GamificationAn innovative approach for a changing world Dimitra Zervaki, ΕΜΒΑ, PMP Consultant of Development and Innovation
  2. 2. The Journey Developing a successful Gamification system Gamification tools & best practicesWhat Gamification is? Why Gamify?
  3. 3. What Gamification is?
  4. 4. Performance Achievement Social Interaction
  5. 5. Game elements Progression Levels Points Rewards Quests Avatars Social Graph Badges Source: Prof. Werbach, 2012
  6. 6. Game Design Techniques Iteration Prototyping Playtesting Balancing Player modeling
  7. 7. Source: Prof. Werbach, 2012
  8. 8. Why Gamify
  9. 9. Hype Cycle for Emerging Technologies, Gartner 2011 http://www.gartner.com/
  10. 10. Google Trends, 2011R. Khaled, D. Dixon, S. Deterding. Utrecht, September 16, 2011
  11. 11. Market Prospects
  12. 12. Market Estimation M2 Research, 2012
  13. 13. Industry Segmentation Source: M2 Research, 2012
  14. 14. Market SegmentsEntertainment Retail Media/Publisher Enterprises Education Wellness/Health Source: M2 Research, 2012
  15. 15. Even Al Qaeda uses it!!!! Source: Prof. Werbach, 2012
  16. 16. Gamification Tools
  17. 17. Psychology Intrinsic-Extrinsic MotivationBehaviorism Self Determination Theory Fun Theory
  18. 18. Business Administration Business Strategy Project Management Branding Leadership
  19. 19. Game Design & Thinking
  20. 20. Best Practices
  21. 21.  Overall traffic on the USA Network site increased 30% Online merchandise sales increased 50% Pageviews increased 130% Psych content shared 300,000 times on Facebook, reaching 40 million users. Twitter-based activity nominated for an Emmy l rna Exte Source: Prof. Kevin Werbach, 2012
  22. 22.  4,500 participants  Reviewed over 500,000 dialog boxes  6,700 bugs reported  Hundreds of significant fixes Microsoft-Who Wants to Test Dialogue Boxes? l rnaI nte Source: Prof. Kevin Werbach, 2012
  23. 23. https://www.recyclebank.com http://www.practicallygreen.com/ r vio eha ngeB a Ch https://www.zamzee.com/
  24. 24. Developing a Successful Gamification System
  25. 25. Good Management Good Product Gamification
  26. 26. Το Gamification is not:Just a video-game for an enterprise Pointsification Bandgification
  27. 27. Gamification should be faced as an Agile process http://www.boxesandarrows.com Autonomy Cooperative Positive emotions
  28. 28. Gamification should be faced as an Agile processBeing exploited by :
  29. 29. Don’t forget!!!! Innovation = Measurable Results To gamify Increase of engagement
  30. 30. Thank you!!!

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