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Gamification for Zen Leaders Gamification for Zen Leaders Presentation Transcript

  • GamificationAn innovative approach for a changing world Dimitra Zervaki, ΕΜΒΑ, PMP Consultant of Development and Innovation
  • The Journey Developing a successful Gamification system Gamification tools & best practicesWhat Gamification is? Why Gamify?
  • What Gamification is?
  • Performance Achievement Social Interaction
  • Game elements Progression Levels Points Rewards Quests Avatars Social Graph Badges Source: Prof. Werbach, 2012
  • Game Design Techniques Iteration Prototyping Playtesting Balancing Player modeling
  • Source: Prof. Werbach, 2012
  • Why Gamify
  • Hype Cycle for Emerging Technologies, Gartner 2011 http://www.gartner.com/
  • Google Trends, 2011R. Khaled, D. Dixon, S. Deterding. Utrecht, September 16, 2011
  • Market Prospects
  • Market Estimation M2 Research, 2012
  • Industry Segmentation Source: M2 Research, 2012
  • Market SegmentsEntertainment Retail Media/Publisher Enterprises Education Wellness/Health Source: M2 Research, 2012
  • Even Al Qaeda uses it!!!! Source: Prof. Werbach, 2012
  • Gamification Tools
  • Psychology Intrinsic-Extrinsic MotivationBehaviorism Self Determination Theory Fun Theory
  • Business Administration Business Strategy Project Management Branding Leadership
  • Game Design & Thinking
  • Best Practices
  •  Overall traffic on the USA Network site increased 30% Online merchandise sales increased 50% Pageviews increased 130% Psych content shared 300,000 times on Facebook, reaching 40 million users. Twitter-based activity nominated for an Emmy l rna Exte Source: Prof. Kevin Werbach, 2012
  •  4,500 participants  Reviewed over 500,000 dialog boxes  6,700 bugs reported  Hundreds of significant fixes Microsoft-Who Wants to Test Dialogue Boxes? l rnaI nte Source: Prof. Kevin Werbach, 2012
  • https://www.recyclebank.com http://www.practicallygreen.com/ r vio eha ngeB a Ch https://www.zamzee.com/
  • Developing a Successful Gamification System
  • Good Management Good Product Gamification
  • Το Gamification is not:Just a video-game for an enterprise Pointsification Bandgification
  • Gamification should be faced as an Agile process http://www.boxesandarrows.com Autonomy Cooperative Positive emotions
  • Gamification should be faced as an Agile processBeing exploited by :
  • Don’t forget!!!! Innovation = Measurable Results To gamify Increase of engagement
  • Thank you!!!