The old days of trade show promotionrequired expensive promotional cost like: • print advertising • direct mail • onsite advertisement
With today’s web2.0 marketingtools, you can promote your tradeshow exhibit with: TEXTING LANDING PAGES
Facebook updates can be used like Twitter but your postreside on your FB wall. Posting Facebook info to your wall isa good way to engage with your Fans who may or not be atthe show. Your FB post will show up on your followers(Fans) wall post. This why it’s important to build yourFaceBook following. . 4
Tweeting is good way to reach trade show attendees whoare not your Twitter followers. Send out Tweet updatesduring the show. Be sure to add #showname in yourTweets so they are found in the Twitter real time searchstream. Tweet about your newproducts, demonstrations, contest or raffles. .
Since tradeshows usually show the latest product andmost popular technology, it’s a good idea to shootdemos videos of the exhibited products. By uploadingthe videos to your YouTube Channel page, people whowere unable to attend the show are able to see yourexhibited products. .
Blog posting about your show or event can be donebefore, during and after the show. A blog post caninclude new product announcements, or your take on theshow. Be sure to add/tag the name of the show in yourpost. Since blog post are indexed within hours (unlikeweb pages which can take up to 12 days), many of yourblog post can .appear in a search engines while the showis going on.
Think of Flickr as a photo sharing social media site.Photos of your exhibit, product demonstrations and staffcan be uploaded, tagged and added to photo sets. Thephoto set URL can be copied and shared in yourblog, FaceBook or Twitter feeds. . 8
The LinkedIn Events app lets you select if you will beattending, presenting or exhibiting at a trade show orevent. After selecting one of the choices, the Eventselected will show up in your LinkedIn Profile and letyour LinkedIn connections know that you areattending or exhibiting at the event. .
QR CodesSmart phones like the Apple iPhone & Android are changing the way attendeescollect information at trade shows. Smart exhibitors will realize this and adjust their .trade show marketing strategy. If you really want to engage and market yourproduct beyond the halls of the show, add a QR tag to your exhibit’s pop up bannerstand, product or product ID stand.
Trade Show TextingTexting is becoming a new trade show trend. Since everybody carries a cell phone today, it has becomea great way to connect with potential customers. In order to get show attendees to opt into textmessaging, you need to sign up with a text messaging service like EZ Texting and set up a keyword.How it WorksKeywords are used by companies who want to offer Pop up banners are a great way to showpeople the ability to join their group text messaging list how attendees can opt into your textfrom their own mobile phones. messaging.Show attendees can quickly andeasily opt-in to your group textmessaging list by texting yourchosen keyword to a numberassigned by the text messagingservice provider. In the image tothe right, keyword Example issent to 313131 .The person will then receive anautomated reply messageconfirming their subscription toyour group messaging list.
LANDING PAGECreate a Tradeshow Landing PageGoogle Trends show that searches for trade show names ramp up as the show draws near and dropsoff when the show is over. Why not try to become a part of this free search visibility by creating yourown landing page.About year before the show takes place, have your website designer create a show landing page onyour company website. Name the show landing page, www.yourwebsite.com/showname. Be sure toadd the show name in the web page’s title, and header tags. This will increase the probability of thepage coming up in an Internet search. Within the landing page, add content about what you’ll beexhibiting at the show.If your show landing page does not show up in the organic search(because of competition), consider running a Google Adwords campaign.
Dimension Craft is a nationwide, family owned and operated tradeshow exhibit and display manufacturer. Our team of professionals will create a great exhibit that will set you apart from the competition while keeping within your budget. Our Chicago based headquarters is located only 7 miles from McCormick Place. Exhibits are built and stored in our 130,000 square foot warehouse.2600 W. 50th Street Chicago IL, 60632 ph: 773.925.6500 www.dimensioncraftinc.com firstname.lastname@example.org 13
2600 W. 50th St. Chicago, IL 60632 ph: 773-925-6500 email@example.com www.dimensioncraftinc.comwww.facebook.com/dimensioncraftinc www.youtube.com/DimensionCraft www.flickr.com/people/dimensioncraftinc