Health and fitness

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Learn more on the latest Health and Fitness tips!

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Health and fitness

  1. 1. HEALTH AND FITNESSWWW.HOWTOSTAYHEALTHYANDFIT.BLOGSPOT.COMHumber internet marketing recommendation<br />By: Daniela Di Ilio & <br />Nicole Spadafora<br />
  2. 2. IMPORTANCE OF INTERNET MARKETING<br />Minimize marketing costs<br />Wide exposure <br />Help reach your target audience<br />Can be viewed by people just about anywhere in the world (viral)<br />Through search engines, interested consumers can find your website and learn more about your product or service.<br />
  3. 3. Perspective CONT’D<br />“If Facebook was a country, it would be the 3rd largest”<br />“34% of bloggers post opinions about products & brands”<br />“Facebook added over 200 million users in less than a year”<br />
  4. 4. Overview<br />Blog topic: HEALTH AND FITNESS<br />Persona<br />JuliannaPazzonte<br />30 years old<br />Lives at home, in school and works with Dad<br />College graduate<br />Active lifestyle<br />High achiever<br />
  5. 5. Overview Cont’d<br />Blog Titles:<br />Effective Exercises Targeting Specific Muscle Groups<br />How to Create Healthy Shopping Habits<br />Advantages of Working Out in the Morning<br />Confidence is KEY<br />Supplements and Weight loss<br />Staying Committed to a Healthy Lifestyle<br />Learning to Manage Stress<br />Importance of Stretching<br />Nutrition “The good and bad”<br />Health and Fitness Routines<br />
  6. 6. Facebook Page, Twitter Page,YouTube Channel<br />
  7. 7. How Our Blog Performed<br />Google Analytics<br />Bounce Rate of 67.5%<br />55 unique visitors<br />Ice Rocket <br />Blog rank of 4676<br />Twitter <br /># of tweets - 69<br />Facebook <br /># of fans - 31<br />
  8. 8. Business Review<br />Key Learnings<br />The blog provided new & insightful information to our target market<br />Allowed a wider audience to reach our target market<br />Created our own buzz marketing to attract consumers to our blog<br />Viral marketing increases awareness & captures more attention<br />Metrics measured & monitored the effectiveness of the blog <br />
  9. 9. Indicated Actions<br />Tweet Daily about products & services <br />Create Facebook pages/groups to drive traffic & awareness<br />Create own videos and favourites playlist <br />Posts & Content must be “newsworthy”<br />
  10. 10. Recommendations<br />More time spent on blog posts, and improve SEO<br />PPC can be expensive therefore would not be appropriate just yet.<br />
  11. 11. Recommendations<br />
  12. 12. Rationale<br />PPC can be expensive for a small business if there is no profit<br />E-mail marketing would include buying a list (which can be costly)<br />Focus more on the SEO, display ads, and PR to maximize consumer traffic (easiest and least expensive)<br />Social media is rapidly growing therefore using these tools would help increase consumer awareness<br />“We don't search for news, the news finds us”<br />
  13. 13. Want More??<br />Follow Us: @Fitness1001<br />Join Our Facebook Page: “Health & Fitness”<br />Follow Our Blog: http://howtostayhealthyandfit.blogspot.com<br />

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