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Web 2.0

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There was a time when Website managers thought, they could manipulate the thoughts of their users with their content. This was the time when web 1.0 had its say. Year 2004 which can be considered as …

There was a time when Website managers thought, they could manipulate the thoughts of their users with their content. This was the time when web 1.0 had its say. Year 2004 which can be considered as the year which will be in the history after the Y2k 2000, because of the innovations made in the field of Web 2.0. What made this possible? Which all applications are used . Lets see it in this PPT

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  • 1. Web 1.0 vs Web 2.0Fasten your seat belts, we have a long way to go Presented by: Dileep.P II Mass Communication Pondicherry Central University
  • 2. What is making the difference ? Web 1.0 Web 2.0 (1993-2003) (2003- beyond) Pretty much HTML pages viewed through a browser Web pages, plus a lot of other “content” shared over the web, with more interactivity; more like an application than a “page” “Read” Mode “Write” & Contribute “Page” Primary Unit of “Post / record” content “static” State “dynamic” Web browser Viewed through… Browsers, RSS Readers, anything “Client Server” Architecture “Web Services” Web Coders Content Created Everyone by… “geeks” Domain of… “mass amatuerization”10/20/2011 2
  • 3. Getting Familiar With Web 2.0  Click to add text  Web Services / API’s  “Folksonomies” / Content tagging Emerging  “AJAX” Tech  RSS • Flickr Apps You • Google Maps Know… • Blogging & Content Syndication • Craigslist • Linkedin, Tribes, Ryze, Friendster Some Apps You • Del.icio.us Don’t • Upcoming.org know • 43Things.com • Amazon API’s • Google Adsense API Major • Yahoo API Retailers • Ebay API10/20/2011 3
  • 4. Flickr is a social network for sharing photos.  Flickr combines a social network with user generated content. Users can work together to collaborate on photo projects and use each others’ tags to find new photos. Flickr also has an API for web services to integrate photo collections with blogs and other apps. My contacts “tags” are available to me10/20/2011 4
  • 5. Del.icio.us is an Example of a Site that Uses a “Folksonomy” to Organize Bookmarks  A “folksonomy” is a spontaneous, collaborative work to categorize links by a community of users. Users take control of organize the content together. My Tags: Words I’ve used to describe links in a way that makes sense to me10/20/2011 5
  • 6. Click to add title  CRSS (Really Simple Syndication) is an emerging technology which enables users to get “feeds” of data from content publishers via a browser or special newsreader tool. Items come to user free of spam, on-demand, and in an easy to digest format click to add text Items have a brief summary included in Feeds the feed contain news Users can items/stori the full co es of some s within the browser o desktop a without g orgincatin website10/20/2011 6
  • 7. A new way of receiving content…10/20/2011 7
  • 8. What is Ajax? Asynchronous Javascript And XML  Connection between client side script and server side script.  Better user experience  More flexibility  More options10/20/2011 8
  • 9. API or Application Programe Interface  An application programming interface (API) is a particular set of rules (code) and specifications that software programs can follow to communicate with each other.  Google Maps API is a prominantly used API application.10/20/2011 9
  • 10. Folksonomy  A folksonomy is a system of classification derived from the practice and method of collaboratively creating and managing tags to annotate and categorize content.  Folksonomies became popular on the Web around 2004[4] as part of social software applications such as social bookmarking and photograph annotation.  A good example of a social website that utilizes folksonomy is 43 Things.10/20/2011 10
  • 11. Thank you10/20/2011 11