Search Engine Optimization Presented by: Dileep kumar reddy C
Contents: What is SEO? Why we use SEO? Page Ranking & its Factors SEO Strategies
What is SEO? Definition: Search Engine Optimization is a process of increasing the page rank in the crawler based listings of Search Engine for a site.How do crawlers work? Web crawler is a computer program that browses the World Wide Web in a methodical, automated manner. Crawler follows the link to pages and stores a copy of the page in SE’s Index based on its Page Ranking.The crawler indexes only those sites that have max
Why we use SEO? SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine Many SEO companies have been providing the assistance to the sites for increasing their page ranking
Page Ranking & Its factors Definition: Page Ranking is a link analysis algorithm named after “Larry Page” and used by the Google Search Engine, That assigns a numerical weighing to each element (site) of a hyperlinked set of documents(web)
Factors of Page Ranking Inbound Links Outbound Links Contents in the site Quality links on the site Bad links on the site How old the domain/page
Factors of Page Ranking Inbound Links: Inbound Links/Backlinks are the incoming links to a website or webpage which means that the link refers to the current site from other sites Outbound Links : Links from the current site/page to another websites. Outbound links do not take away PR from the page they are in. But, “In practice outbound links will end up reducing the all PR of your site.”
Factors of Page Ranking Site’s Content : The search engine examines whether the content of the page or site is relevant to the users query. Content is of much importance and hence content is called as king
Factors of Page Ranking Quality links: Quality links are those links which gives more chances of hits for a site.
Factors of Page Ranking Bad links on the site: Bad links are the broken out bound links that are present in the site.. No. of bad links present in the site would have a drastic effect on the site Age of the domain/page: Domains that have been around for five years and more are considered to have more trust & the better the page rank
These factors all together work on determining the Page Rank of a site Never confuse one of the page’s rank of a site with its Page Rank. They are two different things Google reevaluates PageRank of a site/page thrice every year.
SEO Strategies: Use High Quality content Guest Posting Link Exchange Keep Updating Commenting on Other blogs with your site alias Social bookmarking Website accessibility Using commonly searched keywords
SEO Strategies: Website advertising Create Multiple Pages Never make Google believe that you are using illegal tactics
Use High Quality content In order to increase Page Rank you must have unique quality content which your readers want to share Use effective terminology so that he can easily understand it and advise others to read
Guest posting & LinkExchange Most Blogs have options of guest posting through which you can post at their blog and get two or three backlinks in return to your blog and there occurs “link exchanging”. this really helps if you are posting on good Page Rank Blog with the same Niche as yours Ex sites: ask.com, yahoo answers
Keep Updating Google really likes Sites that keep their content fresh and unique. The more you post, the more Google will crawl your site and the more chances for you to increase page rank . So keep on updating the site frequently
Commenting on Other blogs withyour site alias Commenting is a very crucial process in generating a good Page Rank. In Blogging Community you must be very socially active. Some Blogs are Do-Follow.so you generate back links to your site by just commenting on their posts
Social Bookmarking Social networking sites have higher page ranks If we share our site link on the those sites can become a quality link and increases our page rank Ex sites:Facebook, twitter, Google Plus, squidoo
Website Accessibility Website must be continuously working. If your site is down due to some reasons for long period of time ,Google reduces its page ranking and indexes in Google database Its better to use retail domains than home domains and free domains as their validity is limited
Using Commonly searchedKeywords While searching in internet people search using the key words but not a whole sentence For ex: c program on fibinocci seriesIn place of “write a c program to print fibinocci series in the output” So place those kind of keywords relevant to your sites Also use frequently searched queries in your posts
Website advertising: Advertising your site in other site also increases the pageranking as it also works as a backlink But it’s a bit costly. Its better to use only for business earnings
Create Multiple Pages If we have multiple pages on the site then it will strengthen its internal linkings and increases page ranking Each link act as a link to the page itself Eventhough internal linkings does not have much importance for page rank Internal Linkings increases the pageviews and page views inturn increases pagerank
Never Use illegal Tactics Actually SEO itself is illegal so. We have to gradually increase our backlinks and adds etc. IT should seem to google that its natural If Google finds that it is illegal then Google blocks all the contents of the site in its search process So never show google that we are increasing the site pagerank artificially
Conclusion The aim of search engine optimization is to increase ranking of client sites in an evolving manner. Many companies are offering SEO outsourcing to various sites Even though you have best content,High ranking in result is crucial in SEO business.