<ul><li>TAPPING INTO THE HEARTS AND MINDS OF </li></ul><ul><li>CUSTOMERS </li></ul><ul><li>Deniz Güven – Finansbank </li><...
AGENDA <ul><li>Mobile & Mobility </li></ul><ul><li>15 Minutes In Our Lives </li></ul><ul><li>Alternative Distribution Chan...
Mobile & Mobility <ul><li>Mobile ;  mobile or cell(ular)  telephone  is a long-range, portable  </li></ul><ul><li>electron...
Mobile & Mobility 2210 Comminicator Pod;  created by Gene  Roddenberry  in 1966 for StarTrek 8100 Blackberry Pearl;  creat...
15 Minutes In Our Lives 15 MINUTES 100 SMS Every Second  24,000 SMS  In 4 Minutes
Alternative Distribution Channels  In Finansbank <ul><li>Internet Banking  </li></ul><ul><li>Over 300k Customers </li></ul...
SMS & Messaging Marketing <ul><li>SMS Pull & Push  </li></ul><ul><li>SMS Surveys for Retentaion & Loyalty </li></ul><ul><l...
KrediKolay Cepten & Internet’ten
Kredi Kolay Cepten & Internet’ten
CARDFINANS Kontör/Dakika Loyalty Campaign <ul><li>300 kontör/ </li></ul><ul><li>75 minutes </li></ul><ul><li>ParaPuan  </l...
Mobile Marketing <ul><li>Mobile marketing must be located between customer behaviour & </li></ul><ul><li>marketing approac...
Mobile Marketing CREDIT CARDS CASH MOBILE...
THANK YOU & QUESTIONS
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MMA Turkey - Deniz Güven

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MMA Turkey - Deniz Güven

  1. 1. <ul><li>TAPPING INTO THE HEARTS AND MINDS OF </li></ul><ul><li>CUSTOMERS </li></ul><ul><li>Deniz Güven – Finansbank </li></ul><ul><li>Marketing Services & ADC Marketing </li></ul><ul><li>Assistant Vice President </li></ul>
  2. 2. AGENDA <ul><li>Mobile & Mobility </li></ul><ul><li>15 Minutes In Our Lives </li></ul><ul><li>Alternative Distribution Channels In Finansbank </li></ul><ul><li>SMS & Messaging Marketing </li></ul><ul><li>KrediKolay Cepten </li></ul><ul><li>Fast Loan Application via Celluar </li></ul><ul><li>Kontör/Dakika Kampanyası </li></ul><ul><li>Loyalty Campaign for Credit Card Customers </li></ul><ul><li>Mobile Marketing </li></ul><ul><li>15 Minutes For Customer Touch </li></ul>
  3. 3. Mobile & Mobility <ul><li>Mobile ; mobile or cell(ular) telephone is a long-range, portable </li></ul><ul><li>electronic device for personal telecommunications over long distances. </li></ul><ul><li>Mobility is the ability and willingness to move or change... (Ref : Wikipedia) </li></ul>
  4. 4. Mobile & Mobility 2210 Comminicator Pod; created by Gene Roddenberry in 1966 for StarTrek 8100 Blackberry Pearl; created by RIM in 2006 for Mobility...
  5. 5. 15 Minutes In Our Lives 15 MINUTES 100 SMS Every Second 24,000 SMS In 4 Minutes
  6. 6. Alternative Distribution Channels In Finansbank <ul><li>Internet Banking </li></ul><ul><li>Over 300k Customers </li></ul><ul><li>Near to 2 mio Trx via Internet </li></ul><ul><li>Easy, Free of Charge and Secure </li></ul><ul><li>ATM Banking </li></ul><ul><li>700 ATMs </li></ul><ul><li>Over 2 mio Trx </li></ul><ul><li>Money Transfers, Mutual Fund Trxs, </li></ul><ul><li>Instant Cash Deposit & Credit Card Payment </li></ul><ul><li>Mobile Marketing, Communication & Security </li></ul><ul><li>SMS Pull & Push </li></ul><ul><li>SMS Marketing – Campaign Alerts </li></ul><ul><li>M-Statement & Reminders </li></ul><ul><li>SMS OTP – Security </li></ul><ul><li>Kredi Kolay Cepten </li></ul><ul><li>Kontör/Dakika Loyalty Campaign </li></ul>
  7. 7. SMS & Messaging Marketing <ul><li>SMS Pull & Push </li></ul><ul><li>SMS Surveys for Retentaion & Loyalty </li></ul><ul><li>Credit Card Limit Update Activities </li></ul><ul><li>SMS Marketing – Campaign Alerts </li></ul><ul><li>Campaign Alerts & Permission Marketing </li></ul><ul><li>M-Statement – Reminders </li></ul><ul><li>Over 700k m-statements </li></ul><ul><li>SMS OTP – Security </li></ul><ul><li>First bank which use SMS OTP in Turkey </li></ul><ul><li>Authentication & Trx’s Limits </li></ul><ul><li>Mobile Phishing </li></ul>
  8. 8. KrediKolay Cepten & Internet’ten
  9. 9. Kredi Kolay Cepten & Internet’ten
  10. 10. CARDFINANS Kontör/Dakika Loyalty Campaign <ul><li>300 kontör/ </li></ul><ul><li>75 minutes </li></ul><ul><li>ParaPuan </li></ul><ul><li>Inquiry </li></ul><ul><li>Help </li></ul>
  11. 11. Mobile Marketing <ul><li>Mobile marketing must be located between customer behaviour & </li></ul><ul><li>marketing approaches; </li></ul><ul><li>Acquire New Customer : Direct Response </li></ul><ul><li>Increase Existing Customer’s Spend : Loyalty & Communication </li></ul><ul><li>Inrease Frequency of Customer Spend : Promotional </li></ul><ul><li>Mobile Marketing Enables; </li></ul><ul><li>Make Targeted Campaigns </li></ul><ul><li>Send More Personelized Messages </li></ul><ul><li>Strengthen & Renew Brand Image </li></ul><ul><li>Reach More Efficient & Fast Results </li></ul><ul><li>New Customer Acquisitions </li></ul><ul><li>Retention & Loyalty </li></ul><ul><li>Define Churns </li></ul>
  12. 12. Mobile Marketing CREDIT CARDS CASH MOBILE...
  13. 13. THANK YOU & QUESTIONS

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