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How to use virtual reality headsets to create immersive brand content and serious games

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The virtual reality headsets for your marketing digital, create immersive brand content, design new kind of serious games and advergames. …

The virtual reality headsets for your marketing digital, create immersive brand content, design new kind of serious games and advergames.

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  • 1. F O R Y O U R M A R K E T I N G , F O R Y O U R C O M M U N I C A T I O N virtual reality headsets
  • 2. Immersive brand experience • Immersion: with a virtual headset, you live in another world, a virtual and limitless universe. • Experience: beyond the immersion, there is no screen anymore, so your emotions and feelings are stronger. • Differentiation: 2 minutes with a virtual headset can be more impacting than all other kind of entertainment. • Technology: be the first to explore the capacities of those headsets.
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  • 3. How can we use those new virtual headsets ? 3
  • 4. The Oculus Rift and Morpheus project are the next-generation virtual reality headset for immersive gaming. 4 But we can use it for other purposes…
  • 5. A short video to understand the emotions the headsets can provide. http://www.youtube.com/watch?v=RjNLvgqZgUIW 5
  • 6. Once on your head, you enter a new environment… 6 Put the headset on and enter a new world, like if you were driving a car.
  • 7. 7 Test your new prototypes. • You are now able to test the designs of your cars in virtual, but « larger than life » conditions.
  • 8. 8 Spend time with your friends • You can not see your friend tonight ? Put a virtual headset on and see a virtual living room with your real friends. It can explain why Facebook bought Oculus.
  • 9. 9 Choose the right furniture. • Before going to a furniture store like Ikea, if you hesitate between two models, try them in a virtual environment.
  • 10. 10 Test your new packaging. • You can test your product in virtual supermarket shelves, so your marketing study will be more effective.
  • 11. 11 Try your new home. • Do you want experience you futur apartment ? The virtual visits are now amazing, giving you true feeling of space.
  • 12. 12 Visit museums and old civilizations. • Imagine a Museum, like « Le Louvre », owning a room full of virtual headseats, to visit ancient places like never.
  • 13. 13 Learn to drive. • Take your time to learn driving. Train yourself to look at your right and left.
  • 14. 14 Experience immersive serious games. • Leverage the way you learn thanks to immersive serious games.
  • 15. 15 How does it work ? • You need 3D environments • And… that’s all :)
  • 16. 16 We do it with Unity 3D • Unity is a 3D engine, its aim is to create video games, but we use it to create immersive experiences.
  • 17. 17 How much does it cost ? • Less than a video game because those experiences do not need any gameplay. • But it depends of your goals. For instance, a Gran Turismo looking car is worth a week of work. Reaching perfection is time consuming.
  • 18. +33 (0)2 78 77 02 60 contactweb@digiworks.fr Let’s do it together !
  • 19. P I C T U R E S ’ C R E D I T S Deadendthrills (Duncan Harris) ! Steam Postcards (Iain Andrews) ! Virtual Geographic (James Pollock) ! NOTRL (Josh Taylor) ! VRP (Leo Sang)