How to use virtual reality headsets to create immersive brand content and serious games
 

How to use virtual reality headsets to create immersive brand content and serious games

on

  • 1,863 views

The virtual reality headsets for your marketing digital, create immersive brand content, design new kind of serious games and advergames.

The virtual reality headsets for your marketing digital, create immersive brand content, design new kind of serious games and advergames.

Statistics

Views

Total Views
1,863
Views on SlideShare
872
Embed Views
991

Actions

Likes
3
Downloads
12
Comments
0

13 Embeds 991

http://www.digiworks.fr 639
http://cluster007.ovh.net 91
http://local.digiworks.fr 72
http://www.drakkaronline.com 71
http://www.entreprise-marketing.fr 45
http://digiworks.fr 26
http://v3.digiworks.fr 25
http://reader.aol.com 9
https://twitter.com 5
http://www.feedspot.com 3
http://feedly.com 2
https://reader.aol.com 2
http://www.dk-preprod.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

How to use virtual reality headsets to create immersive brand content and serious games How to use virtual reality headsets to create immersive brand content and serious games Presentation Transcript

  • F O R Y O U R M A R K E T I N G , F O R Y O U R C O M M U N I C A T I O N virtual reality headsets
  • Immersive brand experience • Immersion: with a virtual headset, you live in another world, a virtual and limitless universe. • Experience: beyond the immersion, there is no screen anymore, so your emotions and feelings are stronger. • Differentiation: 2 minutes with a virtual headset can be more impacting than all other kind of entertainment. • Technology: be the first to explore the capacities of those headsets.
 2
  • How can we use those new virtual headsets ? 3
  • The Oculus Rift and Morpheus project are the next-generation virtual reality headset for immersive gaming. 4 But we can use it for other purposes…
  • A short video to understand the emotions the headsets can provide. http://www.youtube.com/watch?v=RjNLvgqZgUIW 5
  • Once on your head, you enter a new environment… 6 Put the headset on and enter a new world, like if you were driving a car.
  • 7 Test your new prototypes. • You are now able to test the designs of your cars in virtual, but « larger than life » conditions.
  • 8 Spend time with your friends • You can not see your friend tonight ? Put a virtual headset on and see a virtual living room with your real friends. It can explain why Facebook bought Oculus.
  • 9 Choose the right furniture. • Before going to a furniture store like Ikea, if you hesitate between two models, try them in a virtual environment.
  • 10 Test your new packaging. • You can test your product in virtual supermarket shelves, so your marketing study will be more effective.
  • 11 Try your new home. • Do you want experience you futur apartment ? The virtual visits are now amazing, giving you true feeling of space.
  • 12 Visit museums and old civilizations. • Imagine a Museum, like « Le Louvre », owning a room full of virtual headseats, to visit ancient places like never.
  • 13 Learn to drive. • Take your time to learn driving. Train yourself to look at your right and left.
  • 14 Experience immersive serious games. • Leverage the way you learn thanks to immersive serious games.
  • 15 How does it work ? • You need 3D environments • And… that’s all :)
  • 16 We do it with Unity 3D • Unity is a 3D engine, its aim is to create video games, but we use it to create immersive experiences.
  • 17 How much does it cost ? • Less than a video game because those experiences do not need any gameplay. • But it depends of your goals. For instance, a Gran Turismo looking car is worth a week of work. Reaching perfection is time consuming.
  • +33 (0)2 78 77 02 60 contactweb@digiworks.fr Let’s do it together !
  • P I C T U R E S ’ C R E D I T S Deadendthrills (Duncan Harris) ! Steam Postcards (Iain Andrews) ! Virtual Geographic (James Pollock) ! NOTRL (Josh Taylor) ! VRP (Leo Sang)