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If Content is King, Who is Sheriff?
 

If Content is King, Who is Sheriff?

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A preview of 2014 SXSW presentation "If Content is King, Who is Sheriff?"

A preview of 2014 SXSW presentation "If Content is King, Who is Sheriff?"

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    If Content is King, Who is Sheriff? If Content is King, Who is Sheriff? Presentation Transcript

    • If Content is King, who is Sheriff? Sunday, July 28, 13
    • SpeakerSpeakerSpeaker Kristina Eastham Communications Manager, Digitaria @kreastham Gail Marie Content Editor, McKinney @ gmariethatsme Robert Hernandez Web Journalist, Asst. Professor, USC @ webjournalist Mike Schmidt Multimedia Director, National Geographic @ mohawkstreet Moderator Sunday, July 28, 13
    • Content marketing is not new. Sunday, July 28, 13
    • Thanks to the Internet, it’s just easier and cheaper to publish. $$$ Sunday, July 28, 13
    • “The problem with quotes on the Internet is that it is hard to verify their authenticity.” - Abraham Lincoln Sunday, July 28, 13
    • How did content become King? Sunday, July 28, 13
    • We started writing for robots. (img goes here) Sunday, July 28, 13
    • What standards are bloggers held to? Sunday, July 28, 13
    • Code of Ethics Sunday, July 28, 13
    • Are bloggers protected like journalists? Sunday, July 28, 13
    • Sunday, July 28, 13
    • It’s just easier and cheaper to publish. Sunday, July 28, 13
    • Sponsored content: The elephant in the room Sunday, July 28, 13
    • Readers are fatigued. Quality to the rescue. Sunday, July 28, 13