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Virtual Events & Hybrids Asae

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Learn how running a Hybrid Virtual Meeting will extend the reach of your content

Learn how running a Hybrid Virtual Meeting will extend the reach of your content

Published in: Technology

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Transcript

  • 1. RUNNING A HYBRID VIRTUAL EVENT
  • 2. Why Go Virtual or Hybrid?
    • Pros
    • Reach more people
    • Better Speakers
    • New revenue
      • Sponsors & exhibitors
      • Registration fee
      • On demand library sales
    • Drive more attendance
      • 30% of one events virtual audience said very/highly likely to attend physical event next time
      • Keeps “off-cycle” attendees engaged
      • Keeps lost exhibitors engaged
    • Penetrate New Markets
  • 3. How Does A Hybrid Event Differ From Other Online Options
    • Usually One to Many
    • 2D w/ Minimal Engagement
    • Live or Archived
    • Audio & Powerpoint
    Tele-Seminars / Webcasts Virtual / Hybrid Events
    • Many to Many
    • Highly Interactive
    • 2D & 3D Solutions
    • Audio, Video, Powerpoint
    • Chat, VoIP, 3D Avatars
  • 4. Running A Virtual or Hybrid Event is NOT Difficult
    • Simply Stream Your “Live Presenters” into an Online Engaging Environment
    Into 3D Into 2D Or Combination STREAM…..
  • 5. STEP 1. Evaluate Users Experience 2D vs. 3D Focus on the Long Term Experience You are Seeking for Your Audience…. … Not on the Short Term Technical Barriers
  • 6. Most 2D Players are Built in Flash or Silverlight Basic 2D Players Include: Streaming Video, Audio, & Presentation Materials Chat, Polling & Question Functionality Advanced 2D Environments Include: Exhibit Listings Networking Lounges Slick Flash Graphics and Animation Most are Mac and PC Compatible Browser Based Low Level of Interaction with Attendees
  • 7. 2D Virtual Event Platform Options Include: and many more! Unisfair InExpo Stream 57 iCongo BxVideo On24 CommPartners
  • 8. All 3D Platforms are Avatar Based Customizable Avatars Streaming Video, Audio, & Slides VoIP, Chat, Polling & Question Functions Exhibit Halls, Seminar Rooms 3D Models of Products & Environments
    • Requires Minimal Client Download
    • Significantly Greater Engagement
    • Between Attendees
    3D Platforms Include:
  • 9. 3D Virtual Event Platform Options Include: VirtualU by Digitell Second Life Forterra Web.Alive by Nortel Protosphere VenueGen
  • 10. Hybrid Events….. Combine a Live Audience with a Virtual Audience “ An Overflow Room for the World”
  • 11. Virtual / Hybrid Events can be Done Inexpensively
  • 12. But, Quality Events Will Require Greater Levels of Expertise
  • 13. Case Studies
    • Virtual Edge – Hybrid Event
    • Michael Doyle
      • General Manager
      • Virtual Edge Institute
  • 14. The Inside Story on Virtual Edge Summit 2009 A hybrid event using 3D immersive platform VirtualU and Live Streaming From Stream 57 (www.vesummit.com)
  • 15. Some Definitions
    • Virtual Event
    • A virtual event is an occurrence of people gathering together where some or all of the attendees are not physically in the same location but are connected in a common environment. The common environment might be one of many types but is usually enabled through the use of computers and the Internet.
    • Hybrid Event A hybrid event involves a mixture of a physical events with elements of a virtual event usually running simultaneously and with overlapping content and interactive elements.
    • Contact me at: [email_address] or
    • (925)600-1001
  • 16. Streamed Event
  • 17. The Stats
    • Almost 600 registered to attend physically
    • Just over 500 registered to attend virtually
    • Over 300 attended the physical event over two days
    • Just under 300 attended virtually with 200 of those using
    • VirtualU by Digitell
    • Attendees a cross section of virtual events ecosystem
  • 18. The Results
  • 19. The Results
  • 20. The Results
  • 21. The Results—Virtual Attendees
  • 22. The Results—Physical Attendees
  • 23. Virtual Edge Summit 2009 Event Feedback Survey : Please rate the questions below:  
  • 24.
    • Does The Platform Meet Your Requirements
    • Ask What Back-end Functionality the Platform Provides
    • What Are You Required To Provide
    • Do they Archive the Content
    REVIEW: When Hiring a Provider?
  • 25. Check The Back-End!
    • What Types of Reporting are Included
    • Does the Platform Include Registration
    • Are There Automated Emails
    • Can You Restrict Access
    • Does it Include Tutorials
    • What Social Media Components Are Included
  • 26.
    • You Should Provide Internet and Marketing
    • A Full Service Provider Should Handle Everything Else You Will Need!
    What Are You Required To Provide? Labor Equipment Logistics
  • 27. YES, Should You Capture Your Content for Archiving!
    • Benefits!!
    • Provides Access To Content ON-DEMAND
    • Increased Value to Event Attendees
    • Year-Round Revenue Generation
    • Future Event Promotion
    • Portability
  • 28. CONCLUSIONS!!
    • Focus on The Users Experience
    • Review Available Platforms and Providers
    • Select Format That Best Meets Your Goals
    • Start Small and Build on Successes!!