CANNESR E V I E W
2 0 1 4
THE BIG DIGITAL PLAYERS
THE BRAND LIVE STATION
Hello
L A U R E N T N U Y E N
Executive Creative Director
France & Europe West
D I G I TA S L B i
I S O B A R
B E T C D I ...
1 8 C AT E G O R I E S
7 6 0 0 0 E N T R I E S
1 5 8 9 W I N N E R S
EDITION 2014
1. THE BIG WINNERS
2. THE BIG THEME
AGENDA
THE BIG WINNERS
T h e S c a r e c r o w
C h i p o t l e – U S
2 G P – 1 8 L i o n s
The Epic Split / Live test
Volvo truck...
THE BIG WINNERS
T h e S c a r e c r o w
C h i p o t l e – U S
2 G P – 1 8 L i o n s
The Epic Split / Live test
Volvo truck...
THE BIG WINNERS
T h e S c a r e c r o w
C h i p o t l e – U S
2 G P – 1 8 L i o n s
The Epic Split / Live test
Volvo truck...
THE BIG WINNERS
T h e S c a r e c r o w
C h i p o t l e – U S
2 G P – 1 8 L i o n s
The Epic Split / Live test
Volvo truck...
100%
PEOPLE
INSIDE
TECHNOLOGY
PRODUCT
PEOPLE
THE SOCIAL SWIPE
M I S E R E O R - G E R M A N Y
x2
x2
x3
How to dramatize the immediate
impact of donating.
REMOTE CONTROL TOURIST
T O U R I S T V I C T O R I A M E L B O U R N E - U S
x4
A way to let people from anywhere in world...
PAY PER LAUGH
T E AT R E N U - S PA I N
x1
x1
x6
If the show produces no laugh, you don’t pay anything.
However, if you la...
Every ANZAC Day australians take a minute of silence
to remember fallen veterans.
This time people could pay to listen to ...
PINGUIN NAVI
S U N S H I N E A Q U A R I U M - J A PA N
x4
x1
x2
The easiest way to visit the Sunshine Aquarium,
it’s to f...
SORRY I SPENT ON MYSELF
H A RV E Y N I C H O L S - U K
x4
x1
x2
Christmas is all about giving, sharing and caring.
But not...
D.ROSE JUMP STORE
A D I D A S - U K
x2
x2
An challenging experience in London neighbourhood.
Jump and catch free basket-ba...
LAST SQUARES
M I L K A - F R A N C E
Bring Milka’s message « Dare to be tender » to life.
Send to someone you care the las...
SPEAKING EXCHANGE
C N A E N G L I S H C O U R S E - B R A Z I L
An idea that connects those who want to practice English
w...
THE FIRST KISS
W R E N - U S
More than 85 millions people
watch strangers kiss together for the first time.
x1
x1
24H HOURS OF HAPPY
P H A R R E L L W I L L I A M S - F R A N C E
x5
x1
Everybody is untitled to happiness;
let's give them...
La pensée digitale influence
de plus en plus la pensée publicitaire.
TAKE AWAY
Les campagnes, on ou off-line,
devront de plus en plus intégrer le rôle
d’acteur de l’audience.
TAKE AWAY
La réussite d’une campagne
passera par sa capacité à générer
de la participation et donc
de l’appropriation.
TAKE AWAY
TAKE AWAY
Il ne s’agit plus uniquement
d’interagir avec la campagne
mais d’en faire partie.
PEOPLE
100%
INSIDE
2014 #Canneslions Review by DigitasLBi France
2014 #Canneslions Review by DigitasLBi France
2014 #Canneslions Review by DigitasLBi France
2014 #Canneslions Review by DigitasLBi France
2014 #Canneslions Review by DigitasLBi France
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2014 #Canneslions Review by DigitasLBi France

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This year's theme for the Cannes Review is "People Inside":
- 100% People Inside through technology
- 100% People Inside through product
- 100% People Inside through people

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2014 #Canneslions Review by DigitasLBi France

  1. CANNESR E V I E W 2 0 1 4
  2. THE BIG DIGITAL PLAYERS
  3. THE BRAND LIVE STATION
  4. Hello L A U R E N T N U Y E N Executive Creative Director France & Europe West D I G I TA S L B i I S O B A R B E T C D I G I TA L L E O B U R N E T T T B W A … J E A N - P H I L I P P E M A R T Z E L Deputy Managing Director Head of Strategic Planning D I G I TA S L B i W & C I E M c C A N N B E T C D D B …
  5. 1 8 C AT E G O R I E S 7 6 0 0 0 E N T R I E S 1 5 8 9 W I N N E R S EDITION 2014
  6. 1. THE BIG WINNERS 2. THE BIG THEME AGENDA
  7. THE BIG WINNERS T h e S c a r e c r o w C h i p o t l e – U S 2 G P – 1 8 L i o n s The Epic Split / Live test Volvo trucks – SE 2 GP – 17 Lions S w e e t i e L e m z - N L 1 G P – 1 7 L i o n s Ayrton Senna Honda - JP 1 GP – 16 Lions Sorry I spent on myself Harvey Nichols – UK 3 GP – 12 Lions 24h of HAPPY Pharrell Williams - FR 1 GP – 16 Lions
  8. THE BIG WINNERS T h e S c a r e c r o w C h i p o t l e – U S 2 G P – 1 8 L i o n s The Epic Split / Live test Volvo trucks – SE 2 GP – 17 Lions S w e e t i e L e m z - N L 1 G P – 1 7 L i o n s Ayrton Senna Honda - JP 1 GP – 16 Lions Sorry I spent on myself Harvey Nichols – UK 3 GP – 12 Lions 24h of HAPPY Pharrell Williams - FR 1 GP – 16 Lions
  9. THE BIG WINNERS T h e S c a r e c r o w C h i p o t l e – U S 2 G P – 1 8 L i o n s The Epic Split / Live test Volvo trucks – SE 2 GP – 17 Lions S w e e t i e L e m z - N L 1 G P – 1 7 L i o n s Ayrton Senna 1989 Honda - JP 1 GP – 16 Lions Sorry I spent on myself Harvey Nichols – UK 3 GP – 12 Lions 24h of HAPPY Pharrell Williams - FR 1 GP – 16 Lions
  10. THE BIG WINNERS T h e S c a r e c r o w C h i p o t l e – U S 2 G P – 1 8 L i o n s The Epic Split / Live test Volvo trucks – SE 2 GP – 17 Lions S w e e t i e L e m z - N L 1 G P – 1 7 L i o n s Ayrton Senna 1989 Honda - JP 1 GP – 16 Lions Sorry I spent on myself Harvey Nichols – UK 3 GP – 12 Lions 24h of HAPPY Pharrell Williams - FR 1 GP – 16 Lions
  11. 100% PEOPLE INSIDE TECHNOLOGY PRODUCT PEOPLE
  12. THE SOCIAL SWIPE M I S E R E O R - G E R M A N Y x2 x2 x3 How to dramatize the immediate impact of donating.
  13. REMOTE CONTROL TOURIST T O U R I S T V I C T O R I A M E L B O U R N E - U S x4 A way to let people from anywhere in world explore the hidden secrets of Melbourne before they visit in person. To literally let them ‘go before they go’.
  14. PAY PER LAUGH T E AT R E N U - S PA I N x1 x1 x6 If the show produces no laugh, you don’t pay anything. However, if you laugh, you have to pay for each smile.
  15. Every ANZAC Day australians take a minute of silence to remember fallen veterans. This time people could pay to listen to a minute of silence. MINUTE OF SILENCE A N Z A C A P P E A L - A U S T R A L I A x1 x1
  16. PINGUIN NAVI S U N S H I N E A Q U A R I U M - J A PA N x4 x1 x2 The easiest way to visit the Sunshine Aquarium, it’s to follow the penguins.
  17. SORRY I SPENT ON MYSELF H A RV E Y N I C H O L S - U K x4 x1 x2 Christmas is all about giving, sharing and caring. But not at Harvey Nichols. It’s all about me, me, me.
  18. D.ROSE JUMP STORE A D I D A S - U K x2 x2 An challenging experience in London neighbourhood. Jump and catch free basket-ball shoes placed at 10ft high.
  19. LAST SQUARES M I L K A - F R A N C E Bring Milka’s message « Dare to be tender » to life. Send to someone you care the last square… or keep it for you. x1 x3 x1
  20. SPEAKING EXCHANGE C N A E N G L I S H C O U R S E - B R A Z I L An idea that connects those who want to practice English with those who just want someone to talk to. x3 x3 x4
  21. THE FIRST KISS W R E N - U S More than 85 millions people watch strangers kiss together for the first time. x1 x1
  22. 24H HOURS OF HAPPY P H A R R E L L W I L L I A M S - F R A N C E x5 x1 Everybody is untitled to happiness; let's give them the little push they need to express themselves.
  23. La pensée digitale influence de plus en plus la pensée publicitaire. TAKE AWAY
  24. Les campagnes, on ou off-line, devront de plus en plus intégrer le rôle d’acteur de l’audience. TAKE AWAY
  25. La réussite d’une campagne passera par sa capacité à générer de la participation et donc de l’appropriation. TAKE AWAY
  26. TAKE AWAY Il ne s’agit plus uniquement d’interagir avec la campagne mais d’en faire partie.
  27. PEOPLE 100% INSIDE

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