DigitasLBi’s social media expert and SMW Speaker of the Year 2013 Gus Murray, shares his experiences working for leading Nordic brands on the future of Content Marketing.
He’ll explore how businesses can deliver Real-Time Marketing, Relevancy in an increasingly noisy world and leverage Response Planning.
Covered in this presentation:
• Why Twitter is the most misunderstood platform and a brands biggest opportunity,
• Social as a service opportunity,
• Long-Form vs. Short-Form content, and
• “Dark Posting” and the rethinking of social ads.
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