Digitant Insights: Check out global automobile insights with latest trends and updates. Visits us for digital marketing services in automobile industry.

1. Industry Insights
Automobile Industry

2.  Automobile industry is changing drastically with latest
technology updates.
 Technology importing and exporting is a big trend in
automobile industry.
 Competitive pricing is the major part of automobile
industry which drives pricing of automobiles.
 R & D is key to success
Global
automobile
industry is going
to explode with
technology
updates &
changes
Nature of automobile industry

3.  Countries development levels directly influencing
market share.
 Individual income levels influencing purchasing power
of individuals.
 Political environment of the individual country.
 Regulatory bodies and laws related to productions,
development and marketing in automobile industry.
 Trade and tariff policies of individual country.
 Changes in technological environment especially in
product design and development.
 Changing life style of individuals and interest groups.
 Competition from local players at country level .
Technology,
trade and traffic
polices are major
influencing
factors .
Influencing factors of automobile industry

4. Strengths Weaknesses
 Brand value and life cycle of
automobiles.
 More consumer choices at affordable
prices.
 Advanced R & D in product development
and technology updates.
 Eco Friendly & Fuel efficiency technology
 High production cost.
 Low productivity.
 Less serving stations for services.
 Huge logistic management.
 Huge inventory cost
Opportunities Threats
 Scarcity of fuels – which gives a chance
to fuel efficiency cars.
 Open markets in developing countries.
 Global view on Eco Friendly and Hybrid
Cars
 Technological needs of individual
counties.
 Interest groups across world.
 Lower income level groups across world.
 National and international economical
conditions.
 Tax and tariffs while importing &
exporting automobiles.
 Competitors in global & local markets.
 Increase of raw material and labor cost
 Scarcity of Fuels.
SWOT analysis of automobile industry

5.  China and the US are largest automobile markets
worldwide.
 Toyota,Volkswagen and General Motors are the top
listed automobile marketers globally.
 Bosch, Continental, Denso and Bridgestone are the top
automobile suppliers.
 Automobile industry is going to be double by 2018 in
developing countries like “India”.
 Global sales of passenger cars going to hit 80 million
vehicles in 2014.
 72.23 million cars are sold till Feb 2014 from 1999.
Automobile
industry is going
to be doubles it
market share by
2018 in
developing
countries.
Global insights of automobile industry

6.  Global automobile selling’s will be increased by 3.5% to
5% by end of financial year 2014.
 Shipment of automobiles going to explode at an annual
rate of 10% and reaches 40 millions units by end of 2018
 Automatic transmission car production is about 28.46 in
2014 and 28.65 by 2015
 Basic car will be huge market by 2020 and having share
of 70% of market
 Hybrid cars will be next biggest market by 2020, with
20% of total market share.
 Electronic cars will have 8% of total market share.
 Luxury car segment will hold 2% of market share by end
of 2020.
Luxury, electronic
& hybrid cars are
being new bigger
markets in
upcoming years.
Forecast of automobile industry

7.  R&D playing key role in technology updates, especially
in designing and developing of energy efficiency
vehicles.
 Global R & D in automobile industry investing 5% to 8%
to total market spent.
 The Department for Business, Innovation & Skills (BIS)
Supports organizations for developing eco friendly
automobiles .
 Developing countries are next big markets for
automobile industry.
 Basic model cars are the bigger market in near future,
 Global harmonization and economies of scale are also
key source for growth of automobile industry.
BIS Supports
R&D for Eco
Friendly
automobiles,
which is going to
be trending
market segment.
Key notes in automobiles

8.  New global regulations are supporting high-end safety
and eco friendly automobiles rather than regular
automobiles
 Industries implementing Fuel Efficiency to their
automobiles, to capture upcoming markets of world
 Hybrid vehicles are current trends with digital
technology in every technical aspects.
 Diesel powered vehicles are most selling and now it is
moving to two wheel segments.
 Electric vehicles will be playing major role.
 Digital technologies are primary source of success in
automobile industry.
Fuel Efficiency ,
Eco Friendly and
Digital
technologies are
upcoming major
tech trends in
Automobiles
Technology trends in automobile

9.  Automobile industry adopted online marketing and
influencing prospective customers to increase sales.
 Online marketing is acting as primary source of sale
and in building brand.
 Approximately 60% of sales coming from digital
channels.
Digital Marketing Era in Automobile Industry
Almost 60% of
people making
decision through
digital channels
in Automobiles
industry

10. Strengths Weaknesses
 Brand building through social channels.
 Building direct relations with
prospective users through CRM.
 Directly communication about vehicles
features through videos and other
channels.
 Affordability of marketing campaigns
 Instant reach about new vehicles.
 Quick support and services
 No direct sales through online.
 Need another department to follow up
leads comes from online channels.
 Need to depends upon review from
influencers.
Opportunities Threats
• User behavior about vehicles through
search
 Big trends in social media and smart
phone applications.
 Open global markets for marketing and
sales campaigns.
 Negative voices in social channels.
 Early players who already adopted
digital channels.
 Data hacking .
SWOT analysis of online marketing for automobile Industry

11.  60% to 70% of people utilizing online for vehicle info.
 Globally 30% to 40% of total marketing spend in
automobiles is through online.
 Globally automobile advertising spends growing at
14% annually.
 Auto manufacturers & dealers suppose to spend $32.8
billion on online advertising in 2014.
Digital marketing spends in automobile
Online presence
directly
influencing
number of sales
through digital
channels.

12.  Digital marketing channels are being used based on
demographics and interest groups.
 Paid search ads are being primary source to reach
prospective user as per their interests.
 Mobile advertising is growing to target individuals.
 Social channels, especially Facebook andYoutube are
primary source of branding.
 Review, user experience are influencing buying
behavior and improving online engagement about
brand.
 Big data is for better segmentation of markets and to
target them individually.
Digital marketing trends in automobile
Data and insights
are being source
of strategy
building in
automobile

13.  Big change in user behavior in checking information
about vehicles, especially online.
 Technology adaptation by individuals.
 Mobiles, tabs are being source of information’s.
 Smart apps, reviews, ratings available online directly
influencing online marketing spends.
 Branding value of vehicle over social channels.
 Loyalty and advocacy:Good vs. bad conversation
affect’s brand preferences and purchasing experience.
Influencing factors of online marketing
Online presence
directly
influencing
number of sales
through digital
channels.

14.  Subscribe for digital marketing audit service to
increase transparency and best practices of your
digital marketing
 Digitant will help you to identify the working
model for your digital marketing practice
Join Hands with Digitant.co
Contact us
To know more,
send details to
info@digitant.co