Global Automobile Industry Insights - Digitant

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Digitant Insights:
Check out global automobile insights with latest trends and updates. Visits us for digital marketing services in automobile industry.

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  • 1. Industry Insights Automobile Industry
  • 2.  Automobile industry is changing drastically with latest technology updates.  Technology importing and exporting is a big trend in automobile industry.  Competitive pricing is the major part of automobile industry which drives pricing of automobiles.  R & D is key to success Global automobile industry is going to explode with technology updates & changes Nature of automobile industry
  • 3.  Countries development levels directly influencing market share.  Individual income levels influencing purchasing power of individuals.  Political environment of the individual country.  Regulatory bodies and laws related to productions, development and marketing in automobile industry.  Trade and tariff policies of individual country.  Changes in technological environment especially in product design and development.  Changing life style of individuals and interest groups.  Competition from local players at country level . Technology, trade and traffic polices are major influencing factors . Influencing factors of automobile industry
  • 4. Strengths Weaknesses  Brand value and life cycle of automobiles.  More consumer choices at affordable prices.  Advanced R & D in product development and technology updates.  Eco Friendly & Fuel efficiency technology  High production cost.  Low productivity.  Less serving stations for services.  Huge logistic management.  Huge inventory cost Opportunities Threats  Scarcity of fuels – which gives a chance to fuel efficiency cars.  Open markets in developing countries.  Global view on Eco Friendly and Hybrid Cars  Technological needs of individual counties.  Interest groups across world.  Lower income level groups across world.  National and international economical conditions.  Tax and tariffs while importing & exporting automobiles.  Competitors in global & local markets.  Increase of raw material and labor cost  Scarcity of Fuels. SWOT analysis of automobile industry
  • 5.  China and the US are largest automobile markets worldwide.  Toyota,Volkswagen and General Motors are the top listed automobile marketers globally.  Bosch, Continental, Denso and Bridgestone are the top automobile suppliers.  Automobile industry is going to be double by 2018 in developing countries like “India”.  Global sales of passenger cars going to hit 80 million vehicles in 2014.  72.23 million cars are sold till Feb 2014 from 1999. Automobile industry is going to be doubles it market share by 2018 in developing countries. Global insights of automobile industry
  • 6.  Global automobile selling’s will be increased by 3.5% to 5% by end of financial year 2014.  Shipment of automobiles going to explode at an annual rate of 10% and reaches 40 millions units by end of 2018  Automatic transmission car production is about 28.46 in 2014 and 28.65 by 2015  Basic car will be huge market by 2020 and having share of 70% of market  Hybrid cars will be next biggest market by 2020, with 20% of total market share.  Electronic cars will have 8% of total market share.  Luxury car segment will hold 2% of market share by end of 2020. Luxury, electronic & hybrid cars are being new bigger markets in upcoming years. Forecast of automobile industry
  • 7.  R&D playing key role in technology updates, especially in designing and developing of energy efficiency vehicles.  Global R & D in automobile industry investing 5% to 8% to total market spent.  The Department for Business, Innovation & Skills (BIS) Supports organizations for developing eco friendly automobiles .  Developing countries are next big markets for automobile industry.  Basic model cars are the bigger market in near future,  Global harmonization and economies of scale are also key source for growth of automobile industry. BIS Supports R&D for Eco Friendly automobiles, which is going to be trending market segment. Key notes in automobiles
  • 8.  New global regulations are supporting high-end safety and eco friendly automobiles rather than regular automobiles  Industries implementing Fuel Efficiency to their automobiles, to capture upcoming markets of world  Hybrid vehicles are current trends with digital technology in every technical aspects.  Diesel powered vehicles are most selling and now it is moving to two wheel segments.  Electric vehicles will be playing major role.  Digital technologies are primary source of success in automobile industry. Fuel Efficiency , Eco Friendly and Digital technologies are upcoming major tech trends in Automobiles Technology trends in automobile
  • 9.  Automobile industry adopted online marketing and influencing prospective customers to increase sales.  Online marketing is acting as primary source of sale and in building brand.  Approximately 60% of sales coming from digital channels. Digital Marketing Era in Automobile Industry Almost 60% of people making decision through digital channels in Automobiles industry
  • 10. Strengths Weaknesses  Brand building through social channels.  Building direct relations with prospective users through CRM.  Directly communication about vehicles features through videos and other channels.  Affordability of marketing campaigns  Instant reach about new vehicles.  Quick support and services  No direct sales through online.  Need another department to follow up leads comes from online channels.  Need to depends upon review from influencers. Opportunities Threats • User behavior about vehicles through search  Big trends in social media and smart phone applications.  Open global markets for marketing and sales campaigns.  Negative voices in social channels.  Early players who already adopted digital channels.  Data hacking . SWOT analysis of online marketing for automobile Industry
  • 11.  60% to 70% of people utilizing online for vehicle info.  Globally 30% to 40% of total marketing spend in automobiles is through online.  Globally automobile advertising spends growing at 14% annually.  Auto manufacturers & dealers suppose to spend $32.8 billion on online advertising in 2014. Digital marketing spends in automobile Online presence directly influencing number of sales through digital channels.
  • 12.  Digital marketing channels are being used based on demographics and interest groups.  Paid search ads are being primary source to reach prospective user as per their interests.  Mobile advertising is growing to target individuals.  Social channels, especially Facebook andYoutube are primary source of branding.  Review, user experience are influencing buying behavior and improving online engagement about brand.  Big data is for better segmentation of markets and to target them individually. Digital marketing trends in automobile Data and insights are being source of strategy building in automobile
  • 13.  Big change in user behavior in checking information about vehicles, especially online.  Technology adaptation by individuals.  Mobiles, tabs are being source of information’s.  Smart apps, reviews, ratings available online directly influencing online marketing spends.  Branding value of vehicle over social channels.  Loyalty and advocacy:Good vs. bad conversation affect’s brand preferences and purchasing experience. Influencing factors of online marketing Online presence directly influencing number of sales through digital channels.
  • 14.  Subscribe for digital marketing audit service to increase transparency and best practices of your digital marketing  Digitant will help you to identify the working model for your digital marketing practice Join Hands with Digitant.co Contact us To know more, send details to info@digitant.co