Your SlideShare is downloading. ×
0
[Study] google+ brand adoption and engagement trends 2
[Study] google+ brand adoption and engagement trends 2
[Study] google+ brand adoption and engagement trends 2
[Study] google+ brand adoption and engagement trends 2
[Study] google+ brand adoption and engagement trends 2
[Study] google+ brand adoption and engagement trends 2
[Study] google+ brand adoption and engagement trends 2
[Study] google+ brand adoption and engagement trends 2
[Study] google+ brand adoption and engagement trends 2
[Study] google+ brand adoption and engagement trends 2
[Study] google+ brand adoption and engagement trends 2
[Study] google+ brand adoption and engagement trends 2
[Study] google+ brand adoption and engagement trends 2
[Study] google+ brand adoption and engagement trends 2
[Study] google+ brand adoption and engagement trends 2
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

[Study] google+ brand adoption and engagement trends 2

782

Published on

This Study Analyzes Usage of Google+ Brand Pages Among the Interbrand 100. All Data and Analysis Comes from Simply Measured Social Analytics & Reporting …

This Study Analyzes Usage of Google+ Brand Pages Among the Interbrand 100. All Data and Analysis Comes from Simply Measured Social Analytics & Reporting

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
782
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Click here to add notes
  • Click here to add notes
  • Click here to add notes
  • Click here to add notes
  • Click here to add notes
  • Click here to add notes
  • Click here to add notes
  • Click here to add notes
  • Click here to add notes
  • Click here to add notes
  • Click here to add notes
  • Click here to add notes
  • Click here to add notes
  • Click here to add notes
  • Transcript

    • 1. Study Google+ Brand Adoptionand Engagement Trends“3 Month Update (February)” by AdamSchoenfeld at 02/09/2012 08:28AM PST
    • 2. GOOGLE+ BRAND PAGE ADOPTION OVERVIEW Through Dec 7 (1 Month Anniversary) Through Feb 7 (3 Month Anniversary)100908070 61 6260504030 2120 15 11 13 1310 0 0 Created a Google+ Page Posted > 3x/Week Circler Count > 5,000 Circler Count > 100,000
    • 3. GOOGLE+ BRAND PAGE ACTIVATIONS BY WEEK 45 40 39Number of First Brand Posts 35 30 25 20 15 10 5 3 3 2 1 1 0 Week of First Brand Post
    • 4. TOTAL CIRCLERS: ALL BRANDS 4,000,000 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0
    • 5. AVERAGE ENGAGEMENT BYTYPE Nov-Dec Dec-Jan Jan-Feb100 9290 848070 6060 55 5150 45 41 4340 34 36 34 35302010 0 Video Photo Article Post
    • 6. BRAND POSTS OVER TIME 500 464 450 414 400 350 325 296 299 296 305 300 250 248Brand Posts 250 229 211 200 178 150 118 100 50 0
    • 7. BRAND POSTS BY TYPE OVER TIME Photo Post Article Video600500400300200100 0
    • 8. BRAND POSTS BY TYPE Nov-Dec Dec-Jan Jan-Feb70% 62% 60%60% 57%50%40%30% 28% 23% 24%20% 9% 9% 10% 9%10% 7% 4%0% Video Photo Article Post
    • 9. TOP GOOGLE+ BRANDS BY TOTAL POSTS Ferrari 319 H&M 318 Google 269 Samsung USA 223 Yahoo! News 209 Volkswagen USA 203 Dell 145 Burberry 119 Intel 119 MTV FanPage 102 Allianz 100 BMW 91 General Electric 85 Nissan 82 UPS 82 # of Brand Posts
    • 10. BRAND POSTS & ENGAGEMENT BY HOUR Brand Posts Total Engagement 20,000 450 18,000 400 16,000 350 14,000 300 Brand PostsEngagement 12,000 250 10,000 200 8,000 150 6,000 100 4,000 2,000 50 0 0
    • 11. BRAND POSTS & ENGAGEMENT BY DAY Brand Posts Total Engagement 35,000 900 800 30,000 700 25,000 600 Brand PostsEngagement 20,000 500 15,000 400 300 10,000 200 5,000 100 0 0
    • 12. PAGE ENGAGEMENT BY POST TYPE 60,486 28,959 16,317 8,887 Video Photo Article Post
    • 13. ENGAGEMENT ON BRAND POSTS +1s Comments Reshares25,00020,00015,00010,000 5,000 0
    • 14. TOP INDUSTRIES BY CIRCLERS Electronics 1,085,895 Beverages 673,151 Internet Services 553,546 Apparel 456,588 Restaurants 336,964 Luxury 334,145 Automotive 224,526 Business Services 8,170 Media 7,755 Computer Software 7,343 Sporting Goods 2,724 Diversified 1,915 Financial Services 1,082 Transportation 485 Home Furnishings 431
    • 15. TOP 10 "SHARE" OF CIRCLERS H&M Samsung USA 12% 16% Pepsi Starbucks Coffee 10% 5% Burberry Coca-Cola 7% 9% Sony Intel 7% 9% 7% eBay Ford Motor Company 9% 9% Other

    ×