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The Ultimate Guide to Social Marketing Success in 2014 by Gigya Inc for eMarketer.
Marketers must answer the call of innovation and find new, creative ways to acquire and retain customers by leveraging social media, social data, and unique web and mobile experiences.
This new guide gives you a head start on the competition with insights on achieving and measuring real social ROI in 2014, including how to:
- Accurately calculate the value of social marketing
- Turn anonymous visitors into known customers
- Make data-driven marketing decisions
- Grow an interactive community of trust
- Unify cross-channel user identity with login vs. cookie data
- Nurture consumer relationships