Guest presenter, Gene De Libero, introduces the role of marketing technologist and the compelling reasons for adding this pivotal position to your team.
"By 2017 the chief marketing officer will control more technology spending than a company's CIO." - Gartner
"It's pretty clear that in the future every company will be a tech company as consumers become more gadget obsessed and marketers of all stripes deal with tech-enabled tools." - AdAge, October 2012
Gene De Libero has variously served as an independent business and IT advisor, CIO, CTO, COO and head of product development and digital technology in public and private companies in a multitude of verticals, as well as founding several new media start-ups. He is currently serving as Chief Strategy Officer at AREA203 Digital, a full-service digital agency in Chattanooga, Tenn.
De Libero has focused on solving complex business and marketing problems using digital strategies, tactics, and technologies. He has also been engaged in developing innovative products, services and training in the areas of strategic networking for new media, technology, digital marketing, and social media.