“Getting to Yes” is aimed at creative and marketing professionals, and will focus on the presentation of ideas, including how to obtain useful feedback from clients, as well as the importance of demonstrating knowledge of client’s challenges and providing answers for those challenges. Attendees will learn how clients are different from creatives and how to win approval of their creative ideas.
The webinar will feature guest speaker Vicki Wright, an independent creative marketing consultant who has more than 20 years’ experience driving strategy and leading agency and in-house creative teams across all media. Clients have included Intel, IBM, Chase Bank, Verizon, 3M, Acura, Amana, the Minnesota Orchestra, Piper Jaffray, Travelers and Westlaw. Wright regularly conducts workshops on creative presentation skills and has taught classes on brand strategy, copywriting, and account management.