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The 10 Commandments of Digital Marketing

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Here are 10 Commandments of Digital, Mobile, Social Media and overall online marketing for both B2B and B2C segments. After all, we sell to people and all marketing it B2P. Special thanks for …

Here are 10 Commandments of Digital, Mobile, Social Media and overall online marketing for both B2B and B2C segments. After all, we sell to people and all marketing it B2P. Special thanks for inspiration from Brian Solis, Jeremiah Owyang, Scott Stratten, and Charlene Li and hat tip to creators of Lego and Star Wars for helping make learning these valuable lessons fun. (and thanks to Gabe Zichermann for teaching me the importance of fun!)

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  • 1. THE TEN COMMANDMENTS of DIGITAL MARKETING By: Stephenie Rodriguez, CEO @Digitalgodess
  • 2. 1. THOU SHALL KNOW THY AUDIENCE
  • 3. 2. THOU SHALL SET SOCIAL BUSINESS GOALS. PHOTO COURTESY OF ROLLS ROYCE (AND YES, THEY DID BUILD A WORKING ENGINE ENTIRELY OUT OF LEGO – WHAT A GOAL!
  • 4. 3. THOU SHALL SET SOCIAL BRAND GUIDELINES. PHOTO BY WAMI DELTORN (FLICKR)
  • 5. PHOTO FROM WALLPAPERSWA.COM 4. THOU SHALL TELL, NOT SELL.
  • 6. PHOTO CREDIT TO WWW.TARINGA.NET 5. THOU SHALL KEEP CALM AND CARRY ON.
  • 7. 6. THOU SHALT NOT BORE THY AUDIENCE! PHOTO BY @BENTIKO
  • 8. PHOTO BY Kristina Alexanderson 7. THOU SHALL PRACTICE RECIPROCITY.
  • 9. 8. THOU SHALL BE .
  • 10. 9. THOU SHALL DELIVER ROI! PHOTO FROM FOTOQ.NET
  • 11. SPAMWANKER 10. THOU SHALL NEVER SPAM!
  • 12. OK, SERIOUSLY… Here are my Ten Tips for Social Marketing Success…
  • 13. Ten Tips To Awesome:  First, know who you are talking to. Create online end user personas and make sure that each blog, photo, article or video is designed for that persona in mind.  Decide what aspects of your business goals you are trying to achieve through your online activities. Work out where in the buyer journey your customer is before creating content and then solve their problem. Having a clear goal will allow you always act in a purposeful manner and determine when you are successful in meeting that specific buyer need by their action taken as a result of interacting with your content online. Build the metrics into the CTA (Call to Action).
  • 14. Ten Tips to Awesome (3&4)  Create a brand persona that is accepted across the organization. Set the Tone, Look, Feel, and Personality. Give it a face and a character so that everyone understands it. Ensure that every social article or post gives consumers the same brand experience in social that they would in your office. (And yes, we really are Lego Geeks and love Star Wars!)  Facts tell. Stories SELL! Ensure that your content will be meaningful to the target persona and don’t stop until it is REMARKABLE.
  • 15. Ten Tips to Awesome (5&6)  The very nature of online conversations is that they are open and bad hair days happen. The best way to not have a crisis is to have an escalation plan. Keep calm, take the high ground, move swiftly, own a mistake, and take it offline. REMEMBER: Your loyal customers are also those likely to defend you and you’ll be celebrated for the way you handle a negative situation more than you will be if you try to hide it.  Know that if you aren’t engaging or relevant, your fans will go elsewhere. Write and publish with their interests and needs at heart and they will remain engaged and enchanted.
  • 16. Ten Tips to Awesome (7&8)  The best way to gain an audience is to reach out to others first. RT, Like, Comment and Share others posts with sincerity. Ask them to guest blog or be interviewed. Be helpful with answering questions about your area of expertise.  Be NICE. Be Responsive. Use the Golden Rule. Put others before your own agendas.
  • 17. Ten Tips to Awesome (9&10)  Ensure that for every activity there is a means to measureable impact that delivers on social business goals - be it sign ups to a webinar, attending a briefing, requesting a quote, obtaining a fact sheet, etc. Your Boss will ask you for it one day, trust me.  Remember that social platforms are permission based. Just because someone follows you or opts in does not give you the right to bomb their inbox, Skype, or Facebook walls. Do not go to the Dark Side. Spend the effort fostering trust, building loyalty and advocacy.
  • 18. Stephenie Rodriguez is the CEO ofMighty Media Group She is a leading digital futurist and an award-winning social media strategist, speaker, and mother, Lego lover, Star Wars fan and prolific life streamer. Stephenie works with enterprise organizations to identify the roles and opportunity that digital, mobile and socialand the cloudhave on the present and future for industries including travel retail, food and beverage, financial services, hospitality and beauty. Stephenie also works with executive management, public relations and communications leadership to develop and deploy new strategies and align teams around initiatives that enable business success in the convergent economy. Tweet questions and feedback to her @DigitalGodess on Twitter Or send her a message on LinkedIn http://au.linkedin.com/in/digitalgodess Created by: