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Social media - current and future uses in public sector

Social media - current and future uses in public sector



An introduction to Gov 2.0 and using social media in the public service. Case studies and examples of activity from the Victorian (Australia) public sector. Slides explain the rapid growth in ...

An introduction to Gov 2.0 and using social media in the public service. Case studies and examples of activity from the Victorian (Australia) public sector. Slides explain the rapid growth in technology, and how public policy makers will continue to deal with a growing range of complex problems. By tapping into the wisdom of crowds and taking a citizen-centric approach to public policy, social media can help deliver more efficient and effective services. Covers using Web 2.0 and Gov 2.0 to maximise public value.



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  • Image by Mario Alberto Magallanes Trejo via http://www.sxc.hu/photo/319195
  • Introduction - What this presentation will be covering: Some statistics about growth of technology A quick overview of social media – so everyone’s on the same page Why social media matters to your work Importance of listening Examples and case studies Common applications Gov 2.0 best practice Taking questions at the end Image: http://en.wikipedia.org/wiki/File:Bob_Dylan_in_November_1963-5.jpg
  • Not a “how to tutorial” This is about practical case studies Applications hot now and next few years Further than that? – grab a crystal ball Image by Hisks via http:// www.sxc.hu/browse.phtml?f = download&id =1030729
  • Users of social media Level of understanding Image by Trouni via Flickr.com available at http://www.flickr.com/photos/45694860@N08/4319368877/sizes/o/
  • Image by Ramzi Hashisho, available at http:// www.sxc.hu/browse.phtml?f = download&id =776398
  • * Visualisation of the internet * 150 billion pages 1.7 billion users around the globe (Source: The Opte Project) Around 16m Australians online (Source Nielsen March 2010) 9/10 Australians 18-55 use internet 20s-40s: three times more likely to deal with govt online than all other ways (source: AGIMO 2010) Image source: http:// www.opte.org /
  • 97 per cent of people surveyed said they would value online consultations with governments Data source: Australians' Use of and Satisfaction with e-Government Services - 2009 - Department of Finance and Deregulation
  • Speed of up to 100megabits per second – no more trips to the video store Never wait for a download again Instant, live video conferencing Refer to Peter Harris -- last night’s talk
  • Now more than 2 million smart phones in Australia. 36% use our mobiles to check email and do other things In the 2008 survey a year earlier, only 7% of people used for social networking -- that’s now leapt to 32%. One-fifth use their 3G smart phones to web browse every day. (Source: http://www.smh.com.au/digital-life/mobiles/aussies-call-an-end-to-just-phoning-on-mobiles-20090929-ga33.html) Optus about to sell one millionth iPhone ( http://www.zdnet.com.au/optus-won-t-subsidise-apple-s-ipad-339302713.htm?omnRef=NULL ) Image © Chris Jordan
  • Apple announces 85 million iPhone OS capable devices sold and 185,000 applications now available in App Store iPhone and iPad together http://www.tipb.com/2010/04/08/50-million-iphones-sold-35-million-ipod-touches-85-million-iphone-os-devices/
  • iPad sales expected to hit 1.5 million by end of May - become fastest selling device ever Source: http://www.crn.com/mobile/224701025;jsessionid=2UMUCRDVOI1UTQE1GHPSKH4ATMY32JVN
  • Discuss Moore’s Law
  • Law of disruption
  • Image by Iva Villi via http://www.sxc.hu/photo/1191863
  • Johann Zoffany, 1779 The death of Captain James Cook National Maritime Museum, Greenwich, London The natives are taking over… Digital immigrants will soon be in the minority In 10 years Gen-Y will make up more than half of the workforce Next year, more Australians will be aged under 40 than over Source: ABS Population Pyramid
  • Governments around the world are dealing with increasingly complex problems: Ageing population Health care Climate change Has to be a new way of doing business and creating public policy
  • Or should I say, *all of these* guys.........
  • Australians spend 27.2hrs online each month (Up 60% in two years) One-third of leisure time 80% of internet users use social media Australians are now one of the biggest users of social media in the world “ People are no longer interested in their 15 minutes of fame, its now 15 mb of fame” Martin Hoffman, former CEO of Ninemsn
  • Sydney Observatory was built in 1858 Australia's oldest observatory.
  • Secretary of Transport Department had a fan base grow out of his Facebook presence
  • 466 members on Yammer
  • When done correctly, social media optimisation looks something like this. A widget that provides linkages between traditional webpages and social media channels. In fact, in this example visitors to the site can join the associated Facebook fan page with a single click by selecting “Become a fan”. This enables the two sites to essentially ‘feed’ off one another.
  • Facebook = where the crowd is People already have an established profile Are already active and contributing online Keen to build their reputation by being seen to contribute to this cause Bureau of Meteorology - 632 fans Victoria Police - 1,330 fans That’s Melbourne - 3,189 fans John Brumby - 332 fans
  • Photo by Paddington62 via http://www.flickr.com/photos/paddington62/3514391211/sizes/l/
  • Image by Evgeniy Lukyanov ( http://www.sxc.hu/photo/656708 )

Social media - current and future uses in public sector Social media - current and future uses in public sector Presentation Transcript

  • Introduction to Gov 2.0: A Victorian Perspective Darren Whitelaw Department of Justice @darrenwhitelaw Unless indicated otherwise, content in this presentation is licensed:
  • Oh, the times, they are a changin’
  • What’s your exposure?
  • Let’s start by looking at some numbers…
  • People really like the internet. Image by The Opte Project
  • The most preferred way of dealing with government Australian Government Department of Finance and Deregulation 2009 %
  • Super-fast internet on the horizon Image by Lucretious
  • Smart phones are big.
  • 125,000 Australia, July-Sept 2007
  • 85,000,000 2010
  • 124,596 12 March 2010
  • Yes, the speed of technological change IS blistering
  • Or, for those who prefer pictures… 2010 = $8.55 2001 = $200
  • The future has arrived
  • © National Maritime Museum (Grenwich, London) The natives are taking over…
  • Public policy is getting more complex. Image by Dynamix
  • OK. I get it. But I came to find out about social media!
    • Blog: anyone can publish anything (two way too!)
    • Social bookmarking: share, manage, tag webpages
    • Facebook: project management for your life
    • Flickr: share your photos
    • YouTube: world’s biggest video library
    • Twitter: short messages for busy people
  • Social Media Revolution II, Erik Qualman, socialnomics.net
  • So what does this mean for us? Web 1.0
  • So what does this mean for us? Web 2.0
  • Social media helps harness ‘collective intelligence’
    • A suite of applications
    • Used by people
    • To participate
    • “ No one of us knows more than all of us”
    • — James Surowiecki
    * Australian Government Information Management Office, 2008
  • Social media is booming Image by Colin Adamson
  • Victorians are talking. Are you paying attention?
  • MONITORING SERVICES Who’s saying it
  • MONITORING SERVICES What they’re saying — alcohol and street violence
  • So let’s look at some applications…
  • Seb Chan, Powerhouse Museum
  • Blogs
  • Facebook
  • YouTube
  • Flickr
  • Twitter
  • Yammer
  • Mashup
  • 1) Collaboration 2) Openness 3) Empowerment Gov2.0
  • Victoria is collaborating.
  • Over 9,300 fans and still growing…
  • An active, engaged community... 9,300 x 150 = 1,209,000 Image by Spekulator
  • Victoria is opening up.
  • User generated feedback
  • Victoria is engaging.
  • So what will the next few years bring?
  • Local
  • Mobile
  • More data
  • Clever Mashups
  • Co-production
  • Policymaking
  • Jan Logan Jewellers 90 Collins St Melbourne VIC 3000 (03) 9650 9099 3 friends recommend 7-Eleven Collins St (03) 9629 3156 Grab 2x Magnum Gold for $6, next 10mins Westpac Bank 360 Collins St Earn 5,000 bonus points – walk in now! Tram 109 32 mins to Kew Next 7 mins (Tram 62) Augmented Reality
    • Start by listening
    • Go where people are
    • Near enough can be good enough
    • It’s a slow burn, not an explosion
    • Social media is not free
    • Gov2.0 will help you do better public policy
    • Give up the illusion of control. Yes, you can.
  • Jump on in… the water’s fine!
  • Whew! That’s it… questions?
  • Re-using this presentation? The fine print…
    • Parts of this presentation not under copyright or licensed to others (as indicated) have been made available under the Creative Commons Licence 2.5
    • Put simply, this means:
      • you are free to share, copy and distribute this work
      • you can remix and adapt this work
    • Under the following conditions
      • you must attribute the work to the author:
      • Darren Whitelaw ( http://twitter.com/darrenwhitelaw )
      • you must share alike – so if you alter or build upon this work you have to keep these same conditions
    • Unless stated otherwise, the information in this presentation is the personal view of the author and does not represent official policy or position of his employer.