Social media - current and future uses in public sector

Introduction to Gov 2.0: A Victorian Perspective Darren Whitelaw Department of Justice @darrenwhitelaw Unless indicated otherwise, content in this presentation is licensed:

Oh, the times, they are a changin’

What’s your exposure?

Let’s start by looking at some numbers…

People really like the internet. Image by The Opte Project

The most preferred way of dealing with government Australian Government Department of Finance and Deregulation 2009 %

Super-fast internet on the horizon Image by Lucretious

Smart phones are big.

125,000 Australia, July-Sept 2007

85,000,000 2010

124,596 12 March 2010

Yes, the speed of technological change IS blistering

Or, for those who prefer pictures… 2010 = $8.55 2001 = $200

The future has arrived

Public policy is getting more complex. Image by Dynamix

OK. I get it. But I came to find out about social media!

Blog: anyone can publish anything (two way too!)
Social bookmarking: share, manage, tag webpages
Facebook: project management for your life
Flickr: share your photos
YouTube: world’s biggest video library
Twitter: short messages for busy people

Social Media Revolution II, Erik Qualman, socialnomics.net

So what does this mean for us? Web 1.0

So what does this mean for us? Web 2.0

Social media helps harness ‘collective intelligence’
A suite of applications
Used by people
To participate
“ No one of us knows more than all of us”
— James Surowiecki
* Australian Government Information Management Office, 2008

Social media is booming Image by Colin Adamson

Victorians are talking. Are you paying attention?

MONITORING SERVICES Who’s saying it

MONITORING SERVICES What they’re saying — alcohol and street violence

So let’s look at some applications…

Seb Chan, Powerhouse Museum

Facebook

YouTube

Flickr

Twitter

Yammer

Mashup

1) Collaboration 2) Openness 3) Empowerment Gov2.0

Victoria is collaborating.

Over 9,300 fans and still growing…

An active, engaged community... 9,300 x 150 = 1,209,000 Image by Spekulator

Victoria is opening up.

User generated feedback

Victoria is engaging.

So what will the next few years bring?

Mobile

More data

Clever Mashups

Co-production

Policymaking

Jan Logan Jewellers 90 Collins St Melbourne VIC 3000 (03) 9650 9099 3 friends recommend 7-Eleven Collins St (03) 9629 3156 Grab 2x Magnum Gold for $6, next 10mins Westpac Bank 360 Collins St Earn 5,000 bonus points – walk in now! Tram 109 32 mins to Kew Next 7 mins (Tram 62) Augmented Reality

Start by listening
Go where people are
Near enough can be good enough
It’s a slow burn, not an explosion
Social media is not free
Gov2.0 will help you do better public policy
Give up the illusion of control. Yes, you can.

Jump on in… the water’s fine!

Whew! That’s it… questions?

Re-using this presentation? The fine print…
Parts of this presentation not under copyright or licensed to others (as indicated) have been made available under the Creative Commons Licence 2.5
Put simply, this means:
you are free to share, copy and distribute this work
you can remix and adapt this work
Under the following conditions
you must attribute the work to the author:
Darren Whitelaw ( http://twitter.com/darrenwhitelaw )
you must share alike – so if you alter or build upon this work you have to keep these same conditions
Unless stated otherwise, the information in this presentation is the personal view of the author and does not represent official policy or position of his employer.

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Social media - current and future uses in public sector

by Darren Whitelaw

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