Next Generation Search

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Digital World Expo v201.1 .:. Presentation by Andrew Beckman and Daron Babin

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  • Need Yahoo Logo
  • Site Structure Content Development External Link Development Social Signals
  • Google is always testing different layouts within their SERP’s
  • Create Compelling content Pick a preferred format .mov, .avi or .wmv Make Good use for Thumbnails Allow users to rate your video Use keywords in file name and URL
  • Google is always testing different layouts within their SERP’s
  • Any stats to show long tail is increasingly growing?
  • Google is always testing different layouts within their SERP’s
  • TABLETS
  • TABLETS
  • This will allow Google to know consumers personal surfing interests, and can show those ads to consumers in your circles
  • TABLETS
  • TABLETS
  • Especially from the growing share of searches on smartphones, offers another rich stream of information. If the engine knows where you are, it can add another layer of context and knowledge to the search.
  • Foursquare Explore Foursquare is working more with merchants to better connect them with customers
  • Can add up to 10, auto optimizes based on Google algorithm. Best tactic is to NOT put in 10 because then Google does not control it.
  • Source:
  • Next Generation Search

    1. 1. Next Generation Search Andrew Beckman CEO Location3 Media Daron Babin GM WebmasterRadio.fm @Andrew_Beckman @DaronBabin
    2. 2. @Andrew_Beckman Today’s Search Topics <ul><li>Local </li></ul><ul><li>Mobile </li></ul><ul><li>Video </li></ul><ul><li>Social </li></ul>@DaronBabin
    3. 3. How do you Prepare for Next Gen? @Andrew_Beckman It’s understanding where Google / Bing are trending towards and optimizing for those changes @DaronBabin
    4. 4. @Andrew_Beckman News Images Video Universal Search @DaronBabin
    5. 5. @Andrew_Beckman SEO Process @DaronBabin
    6. 6. June 2010 – Google Caffeine Update @Andrew_Beckman @DaronBabin
    7. 7. Localized Natural Results ORGANIC ORGANIC IP TARGETED @Andrew_Beckman @DaronBabin
    8. 8. Triple Threat PAID ORGANIC MAPS @Andrew_Beckman @DaronBabin
    9. 9. Algorithms Merge AFTER October 27, 2010 Google Places @Andrew_Beckman @DaronBabin
    10. 10. @Andrew_Beckman @DaronBabin
    11. 11. @Andrew_Beckman @DaronBabin
    12. 12. @Andrew_Beckman YouTube = Second Most Searched Site Online ! @DaronBabin
    13. 13. @Andrew_Beckman Video Optimization @DaronBabin
    14. 15. June 2011 - Google Panda Algorithm Update @Andrew_Beckman @DaronBabin
    15. 16. @Andrew_Beckman @DaronBabin
    16. 17. Real Time Content @Andrew_Beckman REAL TIME CONTENT SEARCH RANK @DaronBabin
    17. 18. Search Re-targeting
    18. 19. Exact Match Domains @Andrew_Beckman @DaronBabin
    19. 20. @Andrew_Beckman Map Point Radius Targeting As of July 8 th , 2011, Google no longer allows advertisers to edit their existing custom targeting or add new custom targeting. Beginning in 2012, all custom targeting that has not been replaced by city or radius targeting will be automatically transitioned by Google. OLD NEW @DaronBabin
    20. 21. Mobile Search @Andrew_Beckman @DaronBabin
    21. 22. Mobile Search @Andrew_Beckman @DaronBabin
    22. 23. Note: Chart contains two weeks worth of data. *All Visits includes pay per click, direct, organic , map listings, emails ,etc. Mobile Friendly Websites @Andrew_Beckman @DaronBabin
    23. 24. Search Personalization @Andrew_Beckman @DaronBabin
    24. 25. @Andrew_Beckman Social Search - Data @DaronBabin
    25. 26. @Andrew_Beckman Google+ on Display Ads @DaronBabin
    26. 27. @Andrew_Beckman Google+ for Businesses @DaronBabin
    27. 28. @Andrew_Beckman @DaronBabin
    28. 29. @Andrew_Beckman @DaronBabin
    29. 30. @Andrew_Beckman Location Data @DaronBabin
    30. 31. Foursquare Explore Specials @Andrew_Beckman @DaronBabin
    31. 32. @Andrew_Beckman Site Links <ul><ul><ul><li>Increase sales by shortening the path to conversion </li></ul></ul></ul><ul><ul><ul><li>30% average increase in CTR </li></ul></ul></ul>@DaronBabin
    32. 33. @Andrew_Beckman @DaronBabin
    33. 34. Andrew Beckman - CEO @Andrew_Beckman Daron Babin @daronbabin

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