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Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing
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Dm arts d2-s1-jan rezab-socialbakers-how to adapt in social marketing

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  1. Socialbakers How to adapt in social marketing by content engagement & how to measure itDigital Marketing Arts conference and workshop, Cairo on 10-11 Sep. 2012
  2. Introduction › Jan Rezab, CEO & Co-Founder of “We are a „customer developed‟ company,” Socialbakers said Jan Rezab, who is the CEO and co- founder of Socialbakers. “Our customers kept › Offices in Prague, London, Paris, telling us the metrics they wanted to see.” Munich, San Francisco October 31, 2011 › 400,000 marketers across 100+ countries Used by Leaders › Launched platform in 2010, currently 135 employees1
  3. Multi-channel & Development
  4. Social media is newsfeed driven
  5. Social media is photo driven
  6. Social media is photo driven
  7. Top METRICS in Social media
  8. Social media is Engagement driven ROE = Return On Engagement ROI
  9. Page Engagement => Reach “On average a page reaches 10 – 20% of its fans daily”
  10. Return on Engagement 7% 40% 24 clicks 5.7x reach difference 3x CTR difference331 clicks
  11. Return on Investment ROE ROI = Return On Investment HIGHER ENGAGEMENT HIGHER REACH HIGHER CLICKRATE, CONVERSION RATE, …
  12. Platforms to focus on
  13. Platforms to focus on
  14. Platforms to focus on
  15. Key Learnings Get Great Great content is Engagement! Focus on right critical Leads to higher platforms ROI
  16. Data from Egypt
  17. …but before we do that
  18. How to add more pages:
  19. How to add more pages
  20. Social Marketing and Egypt › 11.5 million Facebook users Facebook in Egypt › #21 market in the world 11.5 million › Average Engagement Rate 0.14%, 27% average post reach around 6 – 15% mobile Facebook
  21. Data from Egypt Facebook marketing
  22. Data from Egypt Facebook marketing
  23. Data from Egypt Facebook marketing
  24. Data from Egypt Facebook marketing
  25. The data shows:Great content Social Biggest drives great customer care doesn’t meanEngagement drives ROI most engaging
  26. How to measure? BMW Egyptuto MARKET
  27. Measuring Engagement
  28. Measuring Top Content
  29. Measuring Engagement
  30. Measuring Engagement
  31. Measuring Top Content
  32. Vodafone UK www eForumMonthly Posts: Fans: c500k Followers: c40k Reach: 200+ blogsc10k (peak 20k) Monthly Posts: c1k Monthly Tweets: and forums,Monthly Visitors: c4k (peak 8k) registeredc750 membership of over 2 million Monthly Posts: c200 NPS: Contact Deflection: Revenue in upsells: 78% 20% £ 1m / year
  33. Social Media Not Only about ROI = also about customer satisfaction, retention & relations
  34. AVEA – Mobile operator› 150 000 fans -> 1.1 million fans› All users in a CRM› All users connected with mobile #› CRM used for further marketing campaigns
  35. Agencia Riot“The Analytics PRO application organizessophisticated metrics into easy to understand Get Results with Socialbakersdashboards. This is powerful because brands cancompare social media effectiveness to others in Representing More Than 80their industry.” Clients in 6 Countries, Agencia Riot Is the Largest Social Media—Marcelo Lemmi, Head of Business Intelligence atAgência Riot Agency in Latin America Prior to Socialbakers Now with Socialbakers › Needed to show ROI for their clients’ › Able to determine ROI for social social media campaigns media campaigns for 80+ clients › Required multiple tools to monitor › Able to use KPIs to effectively track social media performance for clients social performance › Needed to create reports that showed › Ability to benchmark clients’ social how clients were faring against performance against competitors and competitors across industries
  36. SOCIAL MEDIA – Acq. Or Retention? Apps CUSTOMER Pages RETENTION ACQUISITION
  37. Facebook Pages & Apps FACEBOOK PAGE and COMMUNITY managementPAGES Smal Smal Smal Smal Smal Smal Smal Smal Smal Smal Smal app app app app app app app app app app app BIGGER BIGGER CAMPAIGN APPAPPS APP APP LONGER TERM APP Social CRM
  38. Socialbakers Product Portfolio37
  39. by39
  40. by40
  41. Market Insights41
  42. Market Insights42
  43. Listening43
  44. 44
  45. 45
  46. 46
  47. Summarization› How to measure social marketing results› Key Platforms to Focus on› Examples of How companies make more money in social
  48. I would like you to... 1. Come and talk to us 2. To increase social ROI & ROE, one of the important steps is great analytics
  49. Thank you. www.socialbakers.com jan@socialbakers.com +42072409521749

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