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D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media
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D marts d2-s2-hesham-shata-sm_radar-listen to customer voice on social media

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  • 1. SM Radar Inspired by: ART OF WAR Cairo ,11 Sept. 2012 SM Radar Property I Social Media Radar © Copyright 2012 All Rights Reserved. E-mail: info@smradar.com Digital Marketing Arts conference and workshop, Cairo on 10-11 Sep. 20121 www.SMRadar.com
  • 2. This document is protected under the copyright laws as an unpublishedwork. This document contains information that is proprietary andconfidential to Social Media Radar, which shall not be disclosed outside orduplicated, used, or disclosed in whole or in part for any purpose otherthan to evaluate Social Media Radar . Any use or disclosure in whole or inpart of this information without the express written permission of SocialMedia Radar is prohibited.© 2012 Social Media Radar. All rights reserved.2 www.SMRadar.com
  • 3. www.SMRadar.com
  • 4. www.SMRadar.com
  • 5. “If you know the enemy and know yourself, youneed not fear the result of a hundred battles.”“If you know yourself but not the enemy, forevery VICTORY gained you will also suffer a defeat.”“If you know neither the enemy nor yourself,you will succumb in every battle.” www.SMRadar.com
  • 6. China Vs. USA www.SMRadar.com
  • 7. CIA Totally Monitoring Social MediaCIA secretly monitors world on Twitter, FacebookHow The CIA Uses Social Media to Track How People FeelCIA actively monitors 5 million tweets every dayAP Exclusive: CIA following Twitter, FacebookCIA Open Source Center Follows Foreign Twitter, Facebook AccountsCIA Spies on Social MediaCIA Invests in Social Media Monitoring Firm www.SMRadar.com
  • 8. Chinese Copycats www.SMRadar.com
  • 9. Strategy without tactics is the slowest route to victory. Tactics without strategy is thenoise before defeat - Sun Tzu. www.SMRadar.com
  • 10. www.SMRadar.com
  • 11. www.SMRadar.com
  • 12. www.SMRadar.com
  • 13. The Evolution of Advertising: http://mashable.com/2011/12/26/history-advertising/?awid=5407140804723571552-3344 www.SMRadar.com
  • 14. www.SMRadar.com
  • 15. Top Facebook Pages with the Most Momentum in thePolitical Party category Source: www.SMRadar.com
  • 16. www.SMRadar.com
  • 17. www.SMRadar.com
  • 18. www.SMRadar.com
  • 19. Do you remember Titanic ? www.SMRadar.com
  • 20. Marketers should DiscoverThe real volume of the problem to avoid Online reputation Crisis www.SMRadar.com
  • 21. The best way to predict the future is to invent it. ~Alan Kay Technology Guru www.SMRadar.com
  • 22. Social Media Intelligence www.SMRadar.com
  • 23. Do you Listen to your Customers ?! www.SMRadar.com
  • 24. Do you give attention to your Online BRAND Reputation ?One bad statement could cost you your entire business ! www.SMRadar.com
  • 25. Social marketing eliminates the middlemen, providing brands the uniqueopportunity to have a direct relationship with their customers. www.SMRadar.com
  • 26. Brand Damage on Social Media The Gaps New Logo Story Oct.2010 www.SMRadar.com
  • 27. 6 94% Negative www.SMRadar.com
  • 28. Kevin Smith Case Study Brand Damage on Social MediaOn Saturday, February 13th 2010, Southwest Airlines found themselves suddenly thrown into the midst of aspiraling social media crisis, when one of their passengers – who happened to be famous with over 1 millionTwitter followers – was thrown off the plane, pre-flight, due to his weight. The passenger was Kevin Smith,who, both angry and embarrassed, took to his Twitter account and immediately began relaying the unsightlyincident back to his 1 million followers: www.SMRadar.com
  • 29. This began a back and forth Twitter throw down that Southwest Airlines could not win. Whenyou are dealing with an influencer who has the backing of his people, This is where Southwest’ssocial media strategy truly took flight.They did the following:• They responded to each individual who tweeted to @SouthwestAir about the situation. No matter how mean the tweet was, they responded.• They posted a blog post once again apologizing, but also explained the airlines position.• If you check out the comments on the blog post, you will see users who left comments with curses and writing some not so nice things about Southwest. But no matter how offensive the comments were they didn’t remove any of them.• They had a VP from Southwest reach out and speak to Kevin Smith on the phone. www.SMRadar.com
  • 30. Brand Damage on Social Media Naguib Sawiris Cartoon Story June.2011 www.SMRadar.com
  • 31. • All this despite Sawiriss prompt apology: "I apologize for those who dont take this as a joke; I just thought it was a funny picture; no disrespect meant. I am sorry," he tweeted. • Naguib Sawiris Faces Death Threats After Tweeting This Picture Of Mickey And Minnie Mouse • Egyptian mobile operator Mobinil posted net losses of LE177 million ($29.32 million) for the fourth quarter of 20112 98% Negative www.SMRadar.com
  • 32. Listen to your customers on Social Media www.SMRadar.com
  • 33. Top Hashtags in Cairo4:30 AM 11 Sept. 2012 www.SMRadar.com
  • 34. Top Brands/ Athletic buzz on Social Media Source: www.SMRadar.com
  • 35. Ramadan 2012Campaign evaluationfor telecom sector -Egypt www.SMRadar.com
  • 36. Ramadan Ads. buzz on Social MediaTitle: Don’t let anything stop you Title: 12 piaster offer (1) Title: 12 piaster offer (2) Title: 12 piaster offer (3)Published on 19 Jul, 2012 Published on 20 Jul, 2012 Published on 26 Jul, 2012 Published on 28 Jul, 2012Title: El Talkeek Title: El Henyia Title: EL Ekhtefaa Title: El TawkeelPublished on 20 Jul, 2012 Published on 20 Jul, 2012 Published on 26 Jul, 2012 Published on 29 Jul, 2012Title: Mobinil initiative (1) Title: Mobinil initiative (2) Title: Mobinil initiative (3) Title: Hateksab (1) Title: Hateksab (2) Title: Mobinil songPublished on 20 July Published on 24 July Published on 30 July Published on 19 July Published on 26 July Published on 31 July www.SMRadar.com
  • 37. EngagementTitle: Don’t let anything stop you Title: 12 piaster offer (1) Title: 12 piaster offer (2) Title: 12 piaster offer (3)Published on 19 Jul, 2012 Published on 20 Jul, 2012 Published on 26 Jul, 2012 Published on 28 Jul, 2012Views: 173,931 Views: 177,749 Views: 101,870 Views: 80,401Title: El Talkeek Title: El Henyia Title: EL Ekhtefaa Title: El TawkeelPublished on 20 Jul, 2012 Published on 20 Jul, 2012 Published on 26 Jul, 2012 Published on 29 Jul, 2012Views: 46,049 Views: 62,695 Views: 20,705 Views: 17,697Title: Mobinil initiative (1) Title: Mobinil initiative (2) Title: Mobinil initiative (3) Title: Hateksab (1) Title: Hateksab (2) Title: Mobinil songPublished on 20 July Published on 24 July Published on 30 July Published on 19 July Published on 26 July Published on 31 JulyViews: 3,005 Views: 1,861 Views: 1,374 Views: 4,983 Views: 2,364 Views: 70,082 www.SMRadar.com
  • 38. EngagementComments Likes Shares Comments Likes Shares Comments Likes Shares Comments Likes Shares 1,832 14,642 3,913 3,400 14,046 3,817 1,929 16,424 3,285 1,924 20,481 3,363Comments Likes Shares Comments Likes Shares Comments Likes Shares Comments Likes Shares 1,976 676 121 697 1,858 6,328 175 569 300 217 957 382 Comments: 152 Comments: 68 Comments: 38 Comments: 137 Comments: 252 Comments: 108 Likes: 159 Likes: 117 Likes: 86 Likes: 109 Likes: 136 Likes: 360 Shares: 80 Shares: 28 Shares: 14 Shares: 43 Shares: 55 Shares: 327 www.SMRadar.com
  • 39. Trend C A BA) 21th of July, 352 mentions – Customers are highly interested in Vodafone new adsA) 21th of July, 317 mentions – Customers are highly interested in Mobinil new adB) 26th of July, 332 mentions – Vodafone ad for the Olympic team is so creativeC) 31th of July, 484 mentions – Customers are highly interested in Mobinil Ramadan song www.SMRadar.com
  • 40. Best Ramadan Ads Winner on Social Media Published on: Views Comments Likes Dislike Jul 31, 2012 1,640,074 2,972 11,585 203 Likes Comments Shares 3,323 1,392 2,911 Total Buzz 6K99% Positive 1 www.SMRadar.com
  • 41. Its Cool , Its Fun , Its Awesome and Its Science ! www.SMRadar.com
  • 42. DMArts www.SMRadar.com
  • 43. #DMArts Trend Total mentions: 1736 10:00 AM 382 mentions 12:00 PM 361 mentionsMentions 81% Positive 17% Neutral 2 www.SMRadar.com
  • 44. Cloud Tag www.SMRadar.com
  • 45. #DMArts 1736 times #SocialMedia 101 times #DigitalMarketing 53 times #Mobinil 31 timesTop 10 influencers #DMArts Top 10 by number of followers 1- digital_m_arts: 128 etisalatmisr: 64,738 2- connect2gdnet: 85 loainagati: 64,270 3- mhaamdy: 76 ayaabdullah: 43,961 4- suhaelsherbiny: 67 mobinil: 34,168 5- elibertaa: 62 sakiatweets: 23,604 6- talaluna: 60 themiinz: 20,188 7- dinamannaa: 54 meemmaa: 20,037 8- publicistinc: 43 seksek: 17,478 9- ansaryyy: 43 fouda_: 11,560 10- darwishx: 40 maimedhat: 11,160 www.SMRadar.com
  • 46. We did it with PASSION … SM Radar Team www.SMRadar.com
  • 47. Cairo Office Abu Dhabi Office Riyadh OfficeAddress: 10 Samir Abd Alraof St. Address: Office 17, Blue Building, Address: Office 30, Faresy Building,Nasr City, Cairo, Egypt TowFour 54, Abu Dhabi, UAE Seteen St , Al Malz, Riyadh, KSA P.O Box: 77850 Tel.: +971-2-4012 613 / 2 Tel.: +996-1-2916703Tel.: +202-2670 0351 Fax: +971-2-4011 613 Fax: +966-1-2912754Fax: +202-2670 0352Email: egypt@smradar.com Email: uae@smradar.com Email: ksa@smradar.com www.SMRadar.com

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