1   © 2012 Nokia   9/13/2012
2   © 2012 Nokia   9/13/2012
Purpose of Social Presences:                                    Presences exist to add value to the                       ...
Plan Campaigns and Content and set               Objectives    If you fail to plan…you plan to fail!4    © 2012 Nokia   9/...
Content Calendar5   © 2012 Nokia   9/13/2012
6   © 2012 Nokia   9/13/2012
Meet the QWERTY Man!7   © 2012 Nokia   9/13/2012
Campaign Objectives    • Build Awareness & Sales on Nokia Asha Range    • Appeal to Youth and excite them    • Encourage t...
Roll out plan•       Teaser Video•       Amplify through media•       Announce and Excite Audience•       Sustain    9   ©...
Send your Challenge10   © 2012 Nokia   9/13/2012
See the Ads                     Watch the Challenges11   © 2012 Nokia   9/13/2012
See other fan’s challenges 12   © 2012 Nokia   9/13/2012
Connecting with Consumers13   © 2012 Nokia   9/13/2012
Youtube results:14   © 2012 Nokia   9/13/2012
Facebook results:15   © 2012 Nokia   9/13/2012
Increase of search over timeNokia Asha 303 searches on GoogleQWERTY Campaign Launch16   © 2012 Nokia   9/13/2012          ...
NFC – Live Stream 3D Mapping Event!OBJECTIVE:•Amplify Nokia’s 3D eventOVERVIEW:•An invitation to the entire community on F...
NFC Live Steam Results:18   © 2012 Nokia   9/13/2012
19   © 2012 Nokia   9/13/2012
20   © 2012 Nokia   9/13/2012
Engage                                Encourage Participation..                                               And Reward i...
Inspire          Bring out the best in your community….22   © 2012 Nokia   9/13/2012
Educate        Always add value to your community23   © 2012 Nokia   9/13/2012
Build Relationships & Advocacy                Know your fans and encourage                them to be part of a community.2...
Thank you25   © 2012 Nokia   9/13/2012
But wait…..26   © 2012 Nokia   9/13/2012
There is still more27   © 2012 Nokia   9/13/2012
Augmented RealityRealityDefinition: (AR) is a live, direct or indirect, view of a physical, real-world environment whose e...
Check us out on:                                             Facebook.com/NokiaEgypt                                      ...
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D marts d2-s2- omar-rostom-nokia_na_what to expect from social media in the future

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D marts d2-s2- omar-rostom-nokia_na_what to expect from social media in the future

  1. 1. 1 © 2012 Nokia 9/13/2012
  2. 2. 2 © 2012 Nokia 9/13/2012
  3. 3. Purpose of Social Presences: Presences exist to add value to the community This means being proactive This means being reactive Engage Inspire Building Nurturing Educate relationships advocacy 3 © 2012 Nokia 9/13/2012
  4. 4. Plan Campaigns and Content and set Objectives If you fail to plan…you plan to fail!4 © 2012 Nokia 9/13/2012
  5. 5. Content Calendar5 © 2012 Nokia 9/13/2012
  6. 6. 6 © 2012 Nokia 9/13/2012
  7. 7. Meet the QWERTY Man!7 © 2012 Nokia 9/13/2012
  8. 8. Campaign Objectives • Build Awareness & Sales on Nokia Asha Range • Appeal to Youth and excite them • Encourage the conversation around Asha on the Facebook community Campaign Metrics • Number of submissions received & Sales • Talking about this • Total video views and cost per video views • Cost per engagement & Conversion rate8 © 2012 Nokia 9/13/2012
  9. 9. Roll out plan• Teaser Video• Amplify through media• Announce and Excite Audience• Sustain 9 © 2012 Nokia 9/13/2012
  10. 10. Send your Challenge10 © 2012 Nokia 9/13/2012
  11. 11. See the Ads Watch the Challenges11 © 2012 Nokia 9/13/2012
  12. 12. See other fan’s challenges 12 © 2012 Nokia 9/13/2012
  13. 13. Connecting with Consumers13 © 2012 Nokia 9/13/2012
  14. 14. Youtube results:14 © 2012 Nokia 9/13/2012
  15. 15. Facebook results:15 © 2012 Nokia 9/13/2012
  16. 16. Increase of search over timeNokia Asha 303 searches on GoogleQWERTY Campaign Launch16 © 2012 Nokia 9/13/2012 Google Insights for search
  17. 17. NFC – Live Stream 3D Mapping Event!OBJECTIVE:•Amplify Nokia’s 3D eventOVERVIEW:•An invitation to the entire community on Facebook & Twitter to come along to the first NFC 3D projection event in Egypt or view via live stream.•A week before the launch we began the count down to the event.•Those who missed the live stream , were able to watch the video on the tab.17 © 2012 Nokia 9/13/2012
  18. 18. NFC Live Steam Results:18 © 2012 Nokia 9/13/2012
  19. 19. 19 © 2012 Nokia 9/13/2012
  20. 20. 20 © 2012 Nokia 9/13/2012
  21. 21. Engage Encourage Participation.. And Reward it!21 © 2012 Nokia 9/13/2012
  22. 22. Inspire Bring out the best in your community….22 © 2012 Nokia 9/13/2012
  23. 23. Educate Always add value to your community23 © 2012 Nokia 9/13/2012
  24. 24. Build Relationships & Advocacy Know your fans and encourage them to be part of a community.24 © 2012 Nokia 9/13/2012
  25. 25. Thank you25 © 2012 Nokia 9/13/2012
  26. 26. But wait…..26 © 2012 Nokia 9/13/2012
  27. 27. There is still more27 © 2012 Nokia 9/13/2012
  28. 28. Augmented RealityRealityDefinition: (AR) is a live, direct or indirect, view of a physical, real-world environment whose elementsare augmented by computer-generated sensory input such as sound, video, graphics or GPS data28 © 2012 Nokia 9/13/2012
  29. 29. Check us out on: Facebook.com/NokiaEgypt Youtube.com/NokiaEgypt Twitter.com/NokiaEgyptOmar RostomConsumer Engagement Manager - North Africa omar.rostom@nokia.com @omarrostom omarrostom.wordpress.com29 © 2012 Nokia 9/13/2012
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