Social media ExperienceTarek NabilVodafone EgyptSeptember 2012Digital Marketing Arts conference andworkshop, Cairo on 10-1...
Background    • Online Director, Vodafone      Egypt    • Technology Director    • Commercial Director    • MBA – Maastric...
VF global & local market insights2
VF global & local market insights    VF – Global                             VF – Global Social   VF – Egypt Social       ...
Being social is all about the people & the    society    • Egyptians are very social    •Two way interaction with fans    ...
Hence we must care, communicate &      engage with our community           Care                      Communicate    Nov:  ...
We Care:    • Handle 90 % of customers inquires in minutes       • Resolve 90 % of the complaints in hours                ...
We Care:7
We Communicate:     Use various ways to communicate with your fans                                              +4M8
We Communicate:       Live Streaming            Contest                  Android game9
We Communicate:                        Digital ReachCampaignsRamadan                               Reach: + 9 Mil.        ...
We Engage:      Engage in     Sports                    +4M11
We Engage:     Our fans were too excited & wanted to volunteer for this                             cause            Illit...
We Engage:         Life & Seasonal occasions                                     +4M13
We Engage:         Life & Seasonal occasions                                     +4M14
Social media is about People so....                   Be customer obsessed and serve them across all                      ...
Thank You 
Upcoming SlideShare
Loading in …5
×

D marts d2-s1-tarek-nabil-vodafone-road map to success on social media

252 views
237 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
252
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

D marts d2-s1-tarek-nabil-vodafone-road map to success on social media

  1. 1. Social media ExperienceTarek NabilVodafone EgyptSeptember 2012Digital Marketing Arts conference andworkshop, Cairo on 10-11 Sep. 2012
  2. 2. Background • Online Director, Vodafone Egypt • Technology Director • Commercial Director • MBA – Maastricht • Engineering - Ain Shams1
  3. 3. VF global & local market insights2
  4. 4. VF global & local market insights VF – Global VF – Global Social VF – Egypt Social VF – EG Insights Media Insights Media Insights market Insights • 1st Mobile call • Facebook : • Facebook : 1985 • Started in 1998 +25.8 mil fans + 1.8 mil fans • 1st SMS sent •Serving 38 Mil • Twitter : • Twitter : 1992 customers + 724,600 + 140, 000 Followers Followers • Serving more •Pioneer in than 400 million launching SMS, •Google + : • Google + - customer around pre-paid system & +306,000 followers +130,000 followers the world data in Egypt • You Tube : +90 • You Tube - +4 • Launched Million Viewers Million Viewers GPRS - 2003 • Launched Blackberry - 20043
  5. 5. Being social is all about the people & the society • Egyptians are very social •Two way interaction with fans • Word of mouth at scale • No right or wrong, it is not math4
  6. 6. Hence we must care, communicate & engage with our community Care Communicate Nov: Engage +4M5
  7. 7. We Care: • Handle 90 % of customers inquires in minutes • Resolve 90 % of the complaints in hours +4M6
  8. 8. We Care:7
  9. 9. We Communicate: Use various ways to communicate with your fans +4M8
  10. 10. We Communicate: Live Streaming Contest Android game9
  11. 11. We Communicate: Digital ReachCampaignsRamadan Reach: + 9 Mil. You Tube views: 1.250 Mil Reach: + 8 Mil. Fakka You Tube views: 106K10
  12. 12. We Engage: Engage in Sports +4M11
  13. 13. We Engage: Our fans were too excited & wanted to volunteer for this cause Illiteracy eradication “CSR” +4M12
  14. 14. We Engage: Life & Seasonal occasions +4M13
  15. 15. We Engage: Life & Seasonal occasions +4M14
  16. 16. Social media is about People so.... Be customer obsessed and serve them across all Channels. Its not about communicating your products or services, its about talking with people about your products & services. Turn your page/account to a Community, have your community participate, select & create their own activities. Talk with your community about events and topics that matter to them Share good & difficult situations/moment with your community15
  17. 17. Thank You 

×