Social Media
Whatʼs the big deal?
Facebook
One Site to Rule Them All
How Did We Get Here?




Source: http://incub3.org/wp-content/uploads/2009/02/socialweb.png:
But for today...


Facebook   Twitter     Flickr   YouTube   LinkedIn
Who Are These People?




                Source: http://www.wikipedia.org
Who Are These People?
              •Creators
              •Conversationalists
              •Critics
              •Coll...
Who Are These People?




               Source: http://forrester.typepad.com/groundswell/
Facebook
                                                        One Site to Rule Them All




                           ...
Facebook
One Site to Rule Them All




          China -1.3B
          India - 1.1B
          Facebook - .5B
Facebook
                       One Site to Rule Them All

Who Uses It:         500 million people

Why It’s Useful:     E...
Facebook
                      One Site to Rule Them All

TIPS
  1. People should profiles and companies have pages
  2. Do...
#IranElection
                Twitter
                Real Time Search
                            •Easy
                 ...
Twitter
                       Real Time Search

Who’s Using Twitter?
Twitter
                     Real Time Search

Americans who maintain a profile
Twitter
                             Real Time Search

Who Uses It:         18 - 44 year olds

Why It’s Useful:     Real t...
Twitter
                               Real Time Search

How It Works
  1. Set up an account on Twitter.com
  2. Write a s...
Twitter
                             Real Time Search

TIPS
  1. Provide value (links, pics, quotes)
  2. Don’t spam peopl...
flickr
All Your Photos
flickr
All Your Photos
flickr
All Your Photos
flickr
                                All Your Photos

Who Uses It:         Individuals or Companies

Why It’s Useful:    ...
flickr
                               All Your Photos

TIPS
  1. Edit, edit, edit and post great photos
  2. Consider uploa...
YouTube
Be Creative. Reach Millions
YouTube
Be Creative. Reach Millions
YouTube
Be Creative. Reach Millions
YouTube
Be Creative. Reach Millions
YouTube
                      Be Creative. Reach Millions

Who Uses It:          Individuals or Companies

Why It’s Useful...
YouTube
                      Be Creative. Reach Millions

TIPS
  1. Edit, edit, edit and boil down
  2. Get comfortable w...
LinkedIn
                                                                          Brand You




http://www.linkedintraini...
LinkedIn
                                                                                       Brand You




41%
use it f...
LinkedIn
                       Brand You




Jake’s LinkedIn Page
LinkedIn
                                      Brand You

Who Uses It:          Individuals and Companies

Why It’s Useful...
LinkedIn
                                     Brand You

TIPS
  1. Make your profile complete
  2. Use a classy photo your ...
Whatʼs Next?
                      Who Knows   ?
INTERESTING TRENDS

  1. Mobile
  2. Geo Location
  3. Privacy
Suggested Reading

1. Groundswell
2. Here Comes Everybody
3. The Social Media Marketing Book
4. Inbound Marketing
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Intro to Social Media - Montana State University

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A short introduction to social media, including Facebook, Twitter, YouTube, LinkedIn and Flickr.

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Intro to Social Media - Montana State University

  1. 1. Social Media Whatʼs the big deal?
  2. 2. Facebook One Site to Rule Them All
  3. 3. How Did We Get Here? Source: http://incub3.org/wp-content/uploads/2009/02/socialweb.png:
  4. 4. But for today... Facebook Twitter Flickr YouTube LinkedIn
  5. 5. Who Are These People? Source: http://www.wikipedia.org
  6. 6. Who Are These People? •Creators •Conversationalists •Critics •Collectors •Joiners •Spectators •Inactives Source: http://forrester.typepad.com/groundswell/
  7. 7. Who Are These People? Source: http://forrester.typepad.com/groundswell/
  8. 8. Facebook One Site to Rule Them All Text Source: http://thinksocialmedia.com/tag/social-media/
  9. 9. Facebook One Site to Rule Them All China -1.3B India - 1.1B Facebook - .5B
  10. 10. Facebook One Site to Rule Them All Who Uses It: 500 million people Why It’s Useful: Easy way to connect and share What It’s Useful For: Broadcasting and congregating Why it matters: Groups can assemble What to watch: Privacy settings
  11. 11. Facebook One Site to Rule Them All TIPS 1. People should profiles and companies have pages 2. Don’t spam people 3. Motivate your fans to create content 4. Give your fans a place to interact 5. Offer exclusive content 6. Would my next boss want to see this?
  12. 12. #IranElection Twitter Real Time Search •Easy •Free •Mobile •Instant
  13. 13. Twitter Real Time Search Who’s Using Twitter?
  14. 14. Twitter Real Time Search Americans who maintain a profile
  15. 15. Twitter Real Time Search Who Uses It: 18 - 44 year olds Why It’s Useful: Real time results What It’s Useful For: Instant communication Why it matters: Can be done from mobile What to watch: Useless “tweets”
  16. 16. Twitter Real Time Search How It Works 1. Set up an account on Twitter.com 2. Write a short bio + pic (Avatar) 3. Tweet = “short blog post of 140 characters” 4. Search, Listen, Follow 5. Monitor topics for real-time research 6. @username = shows up as a reply 7. RT: @username: original tweet (your $.02) 8. DM - just like email. private messages 9. Hashtags - #myfavoritetopic
  17. 17. Twitter Real Time Search TIPS 1. Provide value (links, pics, quotes) 2. Don’t spam people 3. Engage don’t just broadcast 4. Ask for retweets (sparingly) 5. Monitor topics for real-time research 6. Consider HootSuite for managing your account
  18. 18. flickr All Your Photos
  19. 19. flickr All Your Photos
  20. 20. flickr All Your Photos
  21. 21. flickr All Your Photos Who Uses It: Individuals or Companies Why It’s Useful: Easily post photos and video What It’s Useful For: Organizing photos by topics Why it matters: Powerful communication What to watch: Copyright settings
  22. 22. flickr All Your Photos TIPS 1. Edit, edit, edit and post great photos 2. Consider uploading charts, facts 3. Tag your entries 4. Consider linking to your Facebook page 5. Use Picnik if you don’t have Photoshop 6. Organize content in logical folders
  23. 23. YouTube Be Creative. Reach Millions
  24. 24. YouTube Be Creative. Reach Millions
  25. 25. YouTube Be Creative. Reach Millions
  26. 26. YouTube Be Creative. Reach Millions
  27. 27. YouTube Be Creative. Reach Millions Who Uses It: Individuals or Companies Why It’s Useful: Easily post video online What It’s Useful For: Educating and entertaining Why it matters: Everyone likes a good video What to watch: Content around 3:00 min or so
  28. 28. YouTube Be Creative. Reach Millions TIPS 1. Edit, edit, edit and boil down 2. Get comfortable with video editing software 3. Tag your video and use keywords 4. Setup a YouTube channel 5. Quality doesn’t matter as much as content 6. Filter comments and don’t let trolls get you down
  29. 29. LinkedIn Brand You http://www.linkedintraining.net/linkedin-in-figures-hubspot-infographic/
  30. 30. LinkedIn Brand You 41% use it for 70% 80% use it for use it for marketing finding finding jobs employees http://www.linkedintraining.net/linkedin-in-figures-hubspot-infographic/
  31. 31. LinkedIn Brand You Jake’s LinkedIn Page
  32. 32. LinkedIn Brand You Who Uses It: Individuals and Companies Why It’s Useful: Jobs, Recruiting, Asking ?’s What It’s Useful For: Professional connections Why it matters: Easily get found What to watch: Keeping a professional tone
  33. 33. LinkedIn Brand You TIPS 1. Make your profile complete 2. Use a classy photo your grandma would like 3. Fill in your “Specialties” box with keywords 4. Include your website and blog 5. Make sure your profile is accurate 6. Connect to people you know
  34. 34. Whatʼs Next? Who Knows ? INTERESTING TRENDS 1. Mobile 2. Geo Location 3. Privacy
  35. 35. Suggested Reading 1. Groundswell 2. Here Comes Everybody 3. The Social Media Marketing Book 4. Inbound Marketing

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