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Advanced WordPress
Our Flight Plan
Our Flight Plan5:30 - 6:00 Review + Questions
Our Flight Plan5:30 - 6:00 Review + Questions6:00 - 7:00 Recommended Plugins7:00 - 7:10 BREAK
Our Flight Plan5:30 - 6:00 Review + Questions6:00 - 7:00 Recommended Plugins7:00 - 7:10 BREAK7:10 - 7:45 Advanced Customiz...
Our Flight Plan5:30 - 6:00 Review + Questions6:00 - 7:00 Recommended Plugins7:00 - 7:10 BREAK7:10 - 7:45 Advanced Customiz...
Persona DesignUse This as Your Guide
Persona Design                        Use This as Your GuideWhat does our website need to providefor Bill?How will he find ...
Remember This   It’s All About: Keywords
Keywords                  ReviewHow We Find Everything Online
Keywords                  Review               How We Find Everything Online1. Brainstorm keyword phrases around pain points
Keywords                  Review                How We Find Everything Online1. Brainstorm keyword phrases around pain poi...
Keywords                  Review                How We Find Everything Online1. Brainstorm keyword phrases around pain poi...
Keywords                  Review                How We Find Everything Online1. Brainstorm keyword phrases around pain poi...
Principles               Review          Overview of WordPressPages             Posts        Vs.
Principles               Review               Overview of WordPressPages                  Posts             Vs.Example:Hom...
Principles               Review               Overview of WordPressPages                  Posts             Vs.Example:   ...
Principles                Review             Overview of a WordPressTips       Tabs Are Your Friend
Principles               Review             Overview of a WordPressTips       Google is Your Friend
Principles               Review               Overview of a WordPressTips       http://codex.wordpress.org/       Codex is...
Principles                Review                 Overview of a WordPressTips                                 Visual       ...
Plugins DesignPowerful Add Ons
<!DOCTYPE html><html><head><link rel="shortcut icon" href="/favicon.ico" /><script src="/js/jquery-1.4.2.js" type="text/ja...
Plugins Design                        Powerful Add OnsOverview                                Visual           Plugins    ...
Plugins DesignPowerful Add Ons
Plugins Design                       Powerful Add Ons1. Simple to Install
Plugins Design                        Powerful Add Ons1. Simple to Install2. Adds Functionality
Plugins Design                        Powerful Add Ons1. Simple to Install2. Adds Functionality3. Google It
Plugins Design                        Powerful Add Ons1. Simple to Install2. Adds Functionality3. Google It4. Read Install...
Plugins Design                        Powerful Add Ons                         TIP: Check the1. Simple to Install         ...
Plugins DesignPowerful Add Ons
Plugins Design    Powerful Add OnsPageTitle
Plugins Design    Powerful Add OnsPageTitle   PageDescription
Plugins Design    Powerful Add Ons              All in One SEO PackPageTitle   PageDescription
Plugins Design              Powerful Add OnsHow to earn 4 gold stars
Plugins Design                               Powerful Add OnsIntroducing: [ short codes ]
Plugins Design                               Powerful Add OnsIntroducing: [ short codes ]                                 ...
How to Provide a Good Web Experience
Sitemap Design                   Sketching Out Your ContentExample: (Basic)
Sitemap Design                   Sketching Out Your ContentExample: (Basic)       Home
Sitemap Design                   Sketching Out Your ContentExample: (Basic)       Home       Services
Sitemap Design                   Sketching Out Your ContentExample: (Basic)       Home       Services       About
Sitemap Design                   Sketching Out Your ContentExample: (Basic)       Home       Services       About       Co...
Design    2Number ofclicks to getto any partof your site(ideally)
How People Read
How People Read Online             Source: http://usableworld.com.au/2009/03/16/you-look-where-they-look/
How People Read Online             Source: http://usableworld.com.au/2009/03/16/you-look-where-they-look/
Strategy20%Percentageof wordsread duringan averagesite visit          Source: http://www.useit.com/alertbox/percent-text-r...
StrategySource: http://www.useit.com/alertbox/percent-text-read.html
Flashback
Flashback
Today
Principles DesignGetting Your User Through Your Site
Principles Design           Getting Your User Through Your Site1. Simple navigation
Principles Design          Getting Your User Through Your Site1. Simple navigation2. Keyword Headings
Principles Design          Getting Your User Through Your Site1. Simple navigation2. Keyword Headings3. Concise Text
Principles Design          Getting Your User Through Your Site1. Simple navigation2. Keyword Headings3. Concise Text4. Gre...
Principles Design          Getting Your User Through Your Site1. Simple navigation2. Keyword Headings3. Concise Text4. Gre...
Principles Design          Getting Your User Through Your Site1. Simple navigation        TIP: Observe2. Keyword Headings ...
Principles              Review        Overview of WordPressWhereWe’ve Been
Principles               Review                     Overview of WordPressWhereWe’ve Been  1. Getting Traffic to Your Site
Principles               Review                     Overview of WordPressWhereWe’ve Been  1. Getting Traffic to Your Site  ...
Principles               Review                     Overview of WordPressWhereWe’ve Been  1. Getting Traffic to Your Site  ...
Recommended Plugins
Plugins (Recommended)  1. Akismet (pre-installed but need API key)  2. All-in-One SEO  3. Contact Form 7  4. WordPress Dat...
Plugins 1. Simple Photo Gallery: NextGEN Gallery 2. Video: SmartYouTube 3. Calendar: Google Calendar Events 4. Flickr: Sli...
Customizing Your Site
Principles               Review        Overview of WordPressBlog   Categories           Posts
Principles              Review         Overview of WordPressCategories
Principles               Review                    Overview of WordPressCategories 1. Easy way to organize blog topics
Principles               Review                    Overview of WordPressCategories 1. Easy way to organize blog topics 2. ...
Principles               Review                   Overview of WordPressCategories 1. Easy way to organize blog topics 2. A...
Principles               Review         Overview of WordPressCategories
Principles               Widgets                        Overview of WordPress      Widgets• Allows you to customize your s...
Principles              Widgets                         Overview of WordPress       Widgets• Allows you to customize your ...
Principles              Widgets          Overview of WordPressWidgets
Principles               Widgets                            Overview of WordPress       WidgetsTIP: Check page template if...
Principles               Menus                    Overview of WordPress  Custom Menus• Allows you to customize your naviga...
Principles              Menus      Overview of WordPressCustom Menus
Principles              Code       Overview of WordPressCode
Principles              Code                         Overview of WordPress      Code• Be very, very careful• Easy to mess ...
Principles              Code                         Overview of WordPress      Code• Be very, very careful       TIP: Alw...
Principles               Code            Overview of WordPressCode       Live Code                    Files
Takeaways                Tips Overview of WordPress
Takeaways                   Tips                     Overview of WordPress1. Stay up to date on releases
Takeaways                   Tips                     Overview of WordPress1. Stay up to date on releases2. Consider invest...
Takeaways                   Tips                     Overview of WordPress1. Stay up to date on releases2. Consider invest...
Takeaways                   Tips                    Overview of WordPress1. Stay up to date on releases2. Consider investi...
Takeaways                   Tips                    Overview of WordPress1. Stay up to date on releases2. Consider investi...
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Advanced WordPress: Session II

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Part II of Montana State University's WordPress Course

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Transcript of "Advanced WordPress: Session II"

  1. 1. Advanced WordPress
  2. 2. Our Flight Plan
  3. 3. Our Flight Plan5:30 - 6:00 Review + Questions
  4. 4. Our Flight Plan5:30 - 6:00 Review + Questions6:00 - 7:00 Recommended Plugins7:00 - 7:10 BREAK
  5. 5. Our Flight Plan5:30 - 6:00 Review + Questions6:00 - 7:00 Recommended Plugins7:00 - 7:10 BREAK7:10 - 7:45 Advanced Customization
  6. 6. Our Flight Plan5:30 - 6:00 Review + Questions6:00 - 7:00 Recommended Plugins7:00 - 7:10 BREAK7:10 - 7:45 Advanced Customization7:45 - 8:30 In-Class Work Session
  7. 7. Persona DesignUse This as Your Guide
  8. 8. Persona Design Use This as Your GuideWhat does our website need to providefor Bill?How will he find us?What value do we provide for his time?
  9. 9. Remember This It’s All About: Keywords
  10. 10. Keywords ReviewHow We Find Everything Online
  11. 11. Keywords Review How We Find Everything Online1. Brainstorm keyword phrases around pain points
  12. 12. Keywords Review How We Find Everything Online1. Brainstorm keyword phrases around pain points2. Use Google’s AdWords Tool for ideas (free)
  13. 13. Keywords Review How We Find Everything Online1. Brainstorm keyword phrases around pain points2. Use Google’s AdWords Tool for ideas (free)3. Identify keywords to weave into all your content
  14. 14. Keywords Review How We Find Everything Online1. Brainstorm keyword phrases around pain points2. Use Google’s AdWords Tool for ideas (free)3. Identify keywords to weave into all your content4. Use All-In-One SEO Pack plugin to optimize eachpage
  15. 15. Principles Review Overview of WordPressPages Posts Vs.
  16. 16. Principles Review Overview of WordPressPages Posts Vs.Example:HomeAboutContact Us
  17. 17. Principles Review Overview of WordPressPages Posts Vs.Example: Example:Home BlogAbout Recent NewsContact Us
  18. 18. Principles Review Overview of a WordPressTips Tabs Are Your Friend
  19. 19. Principles Review Overview of a WordPressTips Google is Your Friend
  20. 20. Principles Review Overview of a WordPressTips http://codex.wordpress.org/ Codex is Your Friend
  21. 21. Principles Review Overview of a WordPressTips Visual Code: HTML, CSS, PHP, MySQL
  22. 22. Plugins DesignPowerful Add Ons
  23. 23. <!DOCTYPE html><html><head><link rel="shortcut icon" href="/favicon.ico" /><script src="/js/jquery-1.4.2.js" type="text/javascript" language="JavaScript" _cdn="true"></script><!-- <link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/frame.css" media="screen" type="text/css" _cdn="true" />--> Is This Hard?<link rel="stylesheet" href="http://cdn.seomoz.org/css/moz_nav/all.css" media="screen" type="text/css" _cdn="true" /><link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/site_wide.css" media="screen" type="text/css" _cdn="true" /><link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/page_banner.css" media="screen" type="text/css" _cdn="true" /><link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/screen.css" media="screen, projection" type="text/css" _cdn="true" /><link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/print.css" media="print" type="text/css" _cdn="true" /> Nope.<link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/plugins/fancy-type/screen.css" media="screen, projection" type="text/css" _cdn="true" /><!--[if lte IE 8]><style type="text/css">#moz-nav-header.basic .navigation form.search input[type="submit"] {height: 22px !important;}</style><![endif]--><!--[if IE]><link rel="stylesheet" href="http://cdn.seomoz.org/css/moz_nav/ie.css" media="screen" type="text/css" _cdn="true" /><link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/ie.css" media="screen, projection" type="text/css" _cdn="true" />
  24. 24. Plugins Design Powerful Add OnsOverview Visual Plugins Code: HTML, CSS, PHP, MySQL
  25. 25. Plugins DesignPowerful Add Ons
  26. 26. Plugins Design Powerful Add Ons1. Simple to Install
  27. 27. Plugins Design Powerful Add Ons1. Simple to Install2. Adds Functionality
  28. 28. Plugins Design Powerful Add Ons1. Simple to Install2. Adds Functionality3. Google It
  29. 29. Plugins Design Powerful Add Ons1. Simple to Install2. Adds Functionality3. Google It4. Read Installation
  30. 30. Plugins Design Powerful Add Ons TIP: Check the1. Simple to Install “Average Rating” and2. Adds Functionality make sure the Plug-in3. Google It will work with your4. Read Installation current version (Wordpress 3.0+)
  31. 31. Plugins DesignPowerful Add Ons
  32. 32. Plugins Design Powerful Add OnsPageTitle
  33. 33. Plugins Design Powerful Add OnsPageTitle PageDescription
  34. 34. Plugins Design Powerful Add Ons All in One SEO PackPageTitle PageDescription
  35. 35. Plugins Design Powerful Add OnsHow to earn 4 gold stars
  36. 36. Plugins Design Powerful Add OnsIntroducing: [ short codes ]
  37. 37. Plugins Design Powerful Add OnsIntroducing: [ short codes ] short codes
  38. 38. How to Provide a Good Web Experience
  39. 39. Sitemap Design Sketching Out Your ContentExample: (Basic)
  40. 40. Sitemap Design Sketching Out Your ContentExample: (Basic) Home
  41. 41. Sitemap Design Sketching Out Your ContentExample: (Basic) Home Services
  42. 42. Sitemap Design Sketching Out Your ContentExample: (Basic) Home Services About
  43. 43. Sitemap Design Sketching Out Your ContentExample: (Basic) Home Services About Contact
  44. 44. Design 2Number ofclicks to getto any partof your site(ideally)
  45. 45. How People Read
  46. 46. How People Read Online Source: http://usableworld.com.au/2009/03/16/you-look-where-they-look/
  47. 47. How People Read Online Source: http://usableworld.com.au/2009/03/16/you-look-where-they-look/
  48. 48. Strategy20%Percentageof wordsread duringan averagesite visit Source: http://www.useit.com/alertbox/percent-text-read.html
  49. 49. StrategySource: http://www.useit.com/alertbox/percent-text-read.html
  50. 50. Flashback
  51. 51. Flashback
  52. 52. Today
  53. 53. Principles DesignGetting Your User Through Your Site
  54. 54. Principles Design Getting Your User Through Your Site1. Simple navigation
  55. 55. Principles Design Getting Your User Through Your Site1. Simple navigation2. Keyword Headings
  56. 56. Principles Design Getting Your User Through Your Site1. Simple navigation2. Keyword Headings3. Concise Text
  57. 57. Principles Design Getting Your User Through Your Site1. Simple navigation2. Keyword Headings3. Concise Text4. Great Images
  58. 58. Principles Design Getting Your User Through Your Site1. Simple navigation2. Keyword Headings3. Concise Text4. Great Images5. Breadcrumbs
  59. 59. Principles Design Getting Your User Through Your Site1. Simple navigation TIP: Observe2. Keyword Headings somebody on your3. Concise Text site and have them4. Great Images talk through their5. Breadcrumbs thoughts
  60. 60. Principles Review Overview of WordPressWhereWe’ve Been
  61. 61. Principles Review Overview of WordPressWhereWe’ve Been 1. Getting Traffic to Your Site
  62. 62. Principles Review Overview of WordPressWhereWe’ve Been 1. Getting Traffic to Your Site 1I. Using plugins instead of code
  63. 63. Principles Review Overview of WordPressWhereWe’ve Been 1. Getting Traffic to Your Site 1I. Using plugins instead of code 1II. Providing good user experiences
  64. 64. Recommended Plugins
  65. 65. Plugins (Recommended) 1. Akismet (pre-installed but need API key) 2. All-in-One SEO 3. Contact Form 7 4. WordPress Database Backup: WP-DB-Backup 5. Google XML Sitemap 6. Google Analytics for WordPress
  66. 66. Plugins 1. Simple Photo Gallery: NextGEN Gallery 2. Video: SmartYouTube 3. Calendar: Google Calendar Events 4. Flickr: Slickr Flickr 5. Twitter: Twitter Tools 6. Facebook: Simple Facebook Connect 7. e-Commerce: WP e-Commerce
  67. 67. Customizing Your Site
  68. 68. Principles Review Overview of WordPressBlog Categories Posts
  69. 69. Principles Review Overview of WordPressCategories
  70. 70. Principles Review Overview of WordPressCategories 1. Easy way to organize blog topics
  71. 71. Principles Review Overview of WordPressCategories 1. Easy way to organize blog topics 2. Allows users to ‘sort’ content
  72. 72. Principles Review Overview of WordPressCategories 1. Easy way to organize blog topics 2. Allows users to ‘sort’ content 3. Can filter what content gets shown based on category
  73. 73. Principles Review Overview of WordPressCategories
  74. 74. Principles Widgets Overview of WordPress Widgets• Allows you to customize your sidebar and footer• Drag and Drop Widgets
  75. 75. Principles Widgets Overview of WordPress Widgets• Allows you to customize your sidebar and footer• Drag and DropTIP: Check pagetemplate if nothing is Widgetsshowing up
  76. 76. Principles Widgets Overview of WordPressWidgets
  77. 77. Principles Widgets Overview of WordPress WidgetsTIP: Check page template ifnothing is showing up*Also controlled via your Theme
  78. 78. Principles Menus Overview of WordPress Custom Menus• Allows you to customize your navigation• Drag and Drop• Can even add Blog Categories• Can drop any URL in as well
  79. 79. Principles Menus Overview of WordPressCustom Menus
  80. 80. Principles Code Overview of WordPressCode
  81. 81. Principles Code Overview of WordPress Code• Be very, very careful• Easy to mess up your entire installation• If you don’t know what you’re doing, don’t do it
  82. 82. Principles Code Overview of WordPress Code• Be very, very careful TIP: Always cut and• Easy to mess up your entire paste into Notepad, so installation you have a back-up and• If you don’t know what remember which file you’re doing, don’t do it you edited
  83. 83. Principles Code Overview of WordPressCode Live Code Files
  84. 84. Takeaways Tips Overview of WordPress
  85. 85. Takeaways Tips Overview of WordPress1. Stay up to date on releases
  86. 86. Takeaways Tips Overview of WordPress1. Stay up to date on releases2. Consider investing in a paid theme
  87. 87. Takeaways Tips Overview of WordPress1. Stay up to date on releases2. Consider investing in a paid theme3. Google for plugins
  88. 88. Takeaways Tips Overview of WordPress1. Stay up to date on releases2. Consider investing in a paid theme3. Google for plugins4. Consider learning code or hiring a developer
  89. 89. Takeaways Tips Overview of WordPress1. Stay up to date on releases2. Consider investing in a paid theme3. Google for plugins4. Consider learning code or hiring a developer5. Always ask “Does this make a better experiencefor my user?”
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