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Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
Advanced WordPress: Session I
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Advanced WordPress: Session I

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Part II of Montana State University's WordPress Course

Part II of Montana State University's WordPress Course

Published in: Technology, Business
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  • 1. Advanced WordPress
  • 2. Our Flight Plan
  • 3. Our Flight Plan5:30 - 5:45 Introductions
  • 4. Our Flight Plan5:30 - 5:45 Introductions5:45 - 6:15 Review + Productivity Tips
  • 5. Our Flight Plan5:30 - 5:45 Introductions5:45 - 6:15 Review + Productivity Tips6:15 - 7:00 Basics Checklist7:00 - 7:15 Persona Worksheet
  • 6. Our Flight Plan5:30 - 5:45 Introductions5:45 - 6:15 Review + Productivity Tips6:15 - 7:00 Basics Checklist7:00 - 7:15 Persona Worksheet7:15 - 7:20 BREAK
  • 7. Our Flight Plan5:30 - 5:45 Introductions5:45 - 6:15 Review + Productivity Tips6:15 - 7:00 Basics Checklist7:00 - 7:15 Persona Worksheet7:15 - 7:20 BREAK7:20 - 7:40 Overview of Good Web Design + Usability
  • 8. Our Flight Plan5:30 - 5:45 Introductions5:45 - 6:15 Review + Productivity Tips6:15 - 7:00 Basics Checklist7:00 - 7:15 Persona Worksheet7:15 - 7:20 BREAK7:20 - 7:40 Overview of Good Web Design + Usability7:40 - 8:30 In-Class Work Session
  • 9. Our Flight Plan5:30 - 5:45 Introductions5:45 - 6:15 Review + Productivity Tips6:15 - 7:00 Basics Checklist7:00 - 7:15 Persona Worksheet7:15 - 7:20 BREAK7:20 - 7:40 Overview of Good Web Design + Usability7:40 - 8:30 In-Class Work SessionHomework - Log in, edit/delete/add page, upload media,optimize a page for search
  • 10. Principles Review Overview of WordPressWhatʼs a CMS?
  • 11. Principles Review Overview of WordPressWhatʼs a CMS?CMS = Content Management System
  • 12. Principles Review Overview of WordPressWhatʼs a CMS?CMS = Content Management SystemEasily update text, pictures, links
  • 13. Principles Review Overview of WordPressWhatʼs a CMS?CMS = Content Management SystemEasily update text, pictures, linksIntegrate with Social Media + Plug-ins
  • 14. Principles Review Overview of WordPressWhatʼs a CMS?CMS = Content Management SystemEasily update text, pictures, linksIntegrate with Social Media + Plug-insEasily get found via search engines
  • 15. Principles Review Overview of a WordPressThe Good Old Days Weren’t So Good...
  • 16. Principles Review Overview of a WordPressThe Good Old Days Weren’t So Good... CMS = $Big Money
  • 17. Principles Review Overview of a WordPressThe Good Old Days Weren’t So Good... CMS = $Big Money Required knowledge of code to update
  • 18. Principles Review Overview of a WordPressThe Good Old Days Weren’t So Good... CMS = $Big Money Required knowledge of code to update Expensive to Host
  • 19. Principles Review Overview of a WordPressThe Good Old Days Weren’t So Good... CMS = $Big Money Required knowledge of code to update Expensive to Host Hard for search engines to see
  • 20. Enter Wordpress...
  • 21. Enter Wordpress... Blogging “Platform”
  • 22. Enter Wordpress... Blogging “Platform” Search-engine friendly
  • 23. Enter Wordpress... Blogging “Platform” Search-engine friendly Free via Open Source
  • 24. Enter Wordpress... Blogging “Platform” Search-engine friendly Free via Open Source Powerful for simple sites
  • 25. What Wordpress Can Do
  • 26. What Wordpress Can Do Create “Static” Pages and Blog
  • 27. What Wordpress Can Do Create “Static” Pages and Blog Insert photos, video, text, and links
  • 28. What Wordpress Can Do Create “Static” Pages and Blog Insert photos, video, text, and links Easily add a custom design called a ‘Theme’
  • 29. What Wordpress Can Do Create “Static” Pages and Blog Insert photos, video, text, and links Easily add a custom design called a ‘Theme’ Tons of plug-ins
  • 30. What Wordpress Can Do Create “Static” Pages and Blog Insert photos, video, text, and links Easily add a custom design called a ‘Theme’ Tons of plug-ins Online Community to Help
  • 31. What Wordpress Canʼt Do
  • 32. What Wordpress Canʼt Do eCommerce for many SKU’s
  • 33. What Wordpress Canʼt Do eCommerce for many SKU’s Massive big websites
  • 34. What Wordpress Canʼt Do eCommerce for many SKU’s Massive big websites Custom functionality (unless you know code)
  • 35. What Wordpress Canʼt Do eCommerce for many SKU’s Massive big websites Custom functionality (unless you know code) Complex custom designs (unless you know code)
  • 36. Principles Review Overview of WordPressVs.
  • 37. Principles Review Overview of WordPressPage Vs.
  • 38. Principles Review Overview of WordPressPage Vs. (doesn’t change)
  • 39. Principles Review Overview of WordPressPage Posts Vs. (doesn’t change)
  • 40. Principles Review Overview of WordPressPage Posts Vs. (doesn’t change) (changes)
  • 41. Principles Review Overview of a WordPressPages Posts Vs.
  • 42. Principles Review Overview of a WordPressPages Posts Vs.Example:HomeAboutContact Us
  • 43. Principles Review Overview of a WordPressPages Posts Vs.Example: Example:Home BlogAbout Recent NewsContact Us
  • 44. Principles Review Overview of a WordPressFAQʼs
  • 45. Principles Review Overview of a WordPressFAQʼs Can’t I just move stuff around to get what I want for a look?
  • 46. Principles Review Overview of a WordPressFAQʼs Can’t I just move stuff around to get what I want for a look? I need the site to login users, update Facebook automatically, take credit cards, cure cancer, etc.
  • 47. Principles Review Overview of a WordPressFAQʼs Can’t I just move stuff around to get what I want for a look? I need the site to login users, update Facebook automatically, take credit cards, cure cancer, etc. So, I’ll be the first result in Google, right?
  • 48. Principles Review Overview of a WordPressTips Tabs Are Your Friend
  • 49. Principles Review Overview of a WordPressTips Google is Your Friend
  • 50. Principles Review Overview of a WordPressTips http://codex.wordpress.org/ Codex is Your Friend
  • 51. Principles Review Overview of a WordPressTips Visual Code: HTML, CSS, PHP, MySQL
  • 52. Persona Design Use This as Your GuideName: Bill Johnson Occupation: CEO of mid-size company.Age: 52 Company: Apartment Renovations Inc.Home: Pasadena, CA Clients: Landlords, Real estate investorsMarried with 3 kids Culture: Laid back, friendly, professional, qualityOldest of 4 siblings
  • 53. Persona DesignUse This as Your Guide
  • 54. Persona Design Use This as Your GuideWhat does our website need to providefor Bill?How will he find us?What value do we provide for his time?
  • 55. Zen Question of the Day
  • 56. Zen Question of the DayIf one builds asite andnobodyvisits, is it awebsite?
  • 57. Remember This It’s All About: Keywords
  • 58. Principles ReviewOverview of a Search Results Page
  • 59. Principles ReviewOverview of a Search Results Page Keyword Phrase
  • 60. Principles ReviewOverview of a Search Results Page Keyword Phrase Local Results
  • 61. Principles Review Overview of a Search Results Page Keyword Phrase Local ResultsPageTitle
  • 62. Principles Review Overview of a Search Results Page Keyword Phrase Local Results Page Title PageDescription
  • 63. Principles Review Paid Search
  • 64. Keywords ReviewHow We Find Everything Online
  • 65. Keywords Review How We Find Everything Online1. Brainstorm keyword phrases around pain points
  • 66. Keywords Review How We Find Everything Online1. Brainstorm keyword phrases around pain points2. Use Google’s AdWords Tool for ideas (free)
  • 67. Keywords Review How We Find Everything Online1. Brainstorm keyword phrases around pain points2. Use Google’s AdWords Tool for ideas (free)3. Identify keywords to weave into all your content
  • 68. <!DOCTYPE html><html><head><link rel="shortcut icon" href="/favicon.ico" /><script src="/js/jquery-1.4.2.js" type="text/javascript" language="JavaScript" _cdn="true"></script><!-- <link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/frame.css" media="screen" type="text/css" _cdn="true" />--> Is This Hard?<link rel="stylesheet" href="http://cdn.seomoz.org/css/moz_nav/all.css" media="screen" type="text/css" _cdn="true" /><link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/site_wide.css" media="screen" type="text/css" _cdn="true" /><link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/page_banner.css" media="screen" type="text/css" _cdn="true" /><link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/screen.css" media="screen, projection" type="text/css" _cdn="true" /><link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/print.css" media="print" type="text/css" _cdn="true" /> Nope.<link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/plugins/fancy-type/screen.css" media="screen, projection" type="text/css" _cdn="true" /><!--[if lte IE 8]><style type="text/css">#moz-nav-header.basic .navigation form.search input[type="submit"] {height: 22px !important;}</style><![endif]--><!--[if IE]><link rel="stylesheet" href="http://cdn.seomoz.org/css/moz_nav/ie.css" media="screen" type="text/css" _cdn="true" /><link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/ie.css" media="screen, projection" type="text/css" _cdn="true" />
  • 69. Plugins DesignPowerful Add Ons
  • 70. Plugins Design Powerful Add OnsOverview Visual Plugins Code: HTML, CSS, PHP, MySQL
  • 71. Plugins DesignPowerful Add Ons
  • 72. Plugins Design Powerful Add Ons1. Simple to Install
  • 73. Plugins Design Powerful Add Ons1. Simple to Install2. Adds Functionality
  • 74. Plugins Design Powerful Add Ons1. Simple to Install2. Adds Functionality3. Google It
  • 75. Plugins Design Powerful Add Ons1. Simple to Install2. Adds Functionality3. Google It4. Read Installation
  • 76. Plugins Design Powerful Add Ons TIP: Check the1. Simple to Install “Average Rating” and2. Adds Functionality make sure the Plug-in3. Google It will work with your4. Read Installation current version (Wordpress 3.0+)
  • 77. Plugins DesignPowerful Add Ons
  • 78. Plugins Design Powerful Add OnsPageTitle
  • 79. Plugins Design Powerful Add OnsPageTitle PageDescription
  • 80. Plugins Design Powerful Add Onsexercise Let’s Install a Plugin: All in One SEO Pack
  • 81. Plugins Design Powerful Add Onsexercise Let’s Install a Map: MapPress
  • 82. Plugins Design Powerful Add OnsTime to earn 4 gold stars
  • 83. Plugins Design Powerful Add OnsIntroducing: [ short codes ]
  • 84. Plugins Design Powerful Add OnsIntroducing: [ short codes ] short codes
  • 85. How to Provide a Good Web Experience
  • 86. Sitemap Design Sketching Out Your ContentExample: (Basic)
  • 87. Sitemap Design Sketching Out Your ContentExample: (Basic) Home
  • 88. Sitemap Design Sketching Out Your ContentExample: (Basic) Home Services
  • 89. Sitemap Design Sketching Out Your ContentExample: (Basic) Home Services About
  • 90. Sitemap Design Sketching Out Your ContentExample: (Basic) Home Services About Contact
  • 91. Design 2Number ofclicks to getto any partof your site(ideally)
  • 92. How People Read
  • 93. How People Read Online Source: http://usableworld.com.au/2009/03/16/you-look-where-they-look/
  • 94. How People Read Online Source: http://usableworld.com.au/2009/03/16/you-look-where-they-look/
  • 95. Strategy20%Percentageof wordsread duringan averagesite visit Source: http://www.useit.com/alertbox/percent-text-read.html
  • 96. StrategySource: http://www.useit.com/alertbox/percent-text-read.html
  • 97. Strategy#1Writerelevantcontent Source: http://webdesign.about.com/od/writing/a/aa031405.htm
  • 98. Strategy#2Putconclusionsat thebeginning Source: http://webdesign.about.com/od/writing/a/aa031405.htm
  • 99. Strategy#3One ideaperparagraph Source: http://webdesign.about.com/od/writing/a/aa031405.htm
  • 100. Strategy#4Use actionwords Source: http://webdesign.about.com/od/writing/a/aa031405.htm
  • 101. Strategy#5Use listsoverparagraphs Source: http://webdesign.about.com/od/writing/a/aa031405.htm
  • 102. Strategy#6Limit listitems to 7words Source: http://webdesign.about.com/od/writing/a/aa031405.htm
  • 103. Strategy#7Write.Briefly.Always. Source: http://webdesign.about.com/od/writing/a/aa031405.htm
  • 104. Strategy#8Include: Sub-headings Source: http://webdesign.about.com/od/writing/a/aa031405.htm
  • 105. Strategy#9Include linksin your copy Source: http://webdesign.about.com/od/writing/a/aa031405.htm
  • 106. Strategy#10prufread.proof. read.proofread. Source: http://webdesign.about.com/od/writing/a/aa031405.htm
  • 107. Designdoes this stuff matter?
  • 108. Flashback
  • 109. Flashback
  • 110. Today
  • 111. Principles DesignGetting Your User Through Your Site
  • 112. Principles Design Getting Your User Through Your Site1. Simple navigation
  • 113. Principles Design Getting Your User Through Your Site1. Simple navigation2. Keyword Headings
  • 114. Principles Design Getting Your User Through Your Site1. Simple navigation2. Keyword Headings3. Concise Text
  • 115. Principles Design Getting Your User Through Your Site1. Simple navigation2. Keyword Headings3. Concise Text4. Great Images
  • 116. Principles Design Getting Your User Through Your Site1. Simple navigation2. Keyword Headings3. Concise Text4. Great Images5. Breadcrumbs
  • 117. Principles Design Getting Your User Through Your Site1. Simple navigation TIP: Observe2. Keyword Headings somebody on your3. Concise Text site and have them4. Great Images talk through their5. Breadcrumbs thoughts
  • 118. Principles Review Overview of a WordPressWhereWe’ve Been
  • 119. Principles Review Overview of a WordPressWhereWe’ve Been 1. Getting Traffic to Your Site
  • 120. Principles Review Overview of a WordPressWhereWe’ve Been 1. Getting Traffic to Your Site 1I. Using plugins instead of code
  • 121. Principles Review Overview of a WordPressWhereWe’ve Been 1. Getting Traffic to Your Site 1I. Using plugins instead of code 1II. Providing good user experiences
  • 122. Designexercise Let’s Review Themes

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