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USER GENERATED CONTENT
  WHY IS IT IMPORTANT?
INFLUENCES
WHERE                                 HOW                             WHEN

 15,000,000 travelers from 190                ...
WHO
MANAGE - PARTICIPATE - CONNECT


     complaints   compliments

       needs      competitors

      crowd        influenc...
Image references

• Facebook.com
• Office.co.uk
• shin.onitsukatiger.co.uk
8. Mike Parker - Managing Social Media
8. Mike Parker - Managing Social Media
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8. Mike Parker - Managing Social Media

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Block 2: 'Dee it yersel' (User Generated Content)

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Transcript of "8. Mike Parker - Managing Social Media"

  1. 1. USER GENERATED CONTENT WHY IS IT IMPORTANT?
  2. 2. INFLUENCES
  3. 3. WHERE HOW WHEN 15,000,000 travelers from 190 Mash Ups - including:Crime Traffic and transport reports from countries planned trips here this DataDestinations twitter week User Submitted (Commuter Feed) (Trip advisor - yesterday) (Stumble Safely) 72% of UK young professionals Speed Camera Data say that consumer reviews have Car Sharing User Reported Mobile App influenced their travel choice (MyLifts.com) (Trapster) (EyeforTravel - Research)
  4. 4. WHO
  5. 5. MANAGE - PARTICIPATE - CONNECT complaints compliments needs competitors crowd influencer crisis audit thread ROI
  6. 6. Image references • Facebook.com • Office.co.uk • shin.onitsukatiger.co.uk
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