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7. Helen Mathews, Nexus - maintaining commercial reputation onlinePresentation Transcript
User generated content and better
custom com unication … ..
W people choose to com unicate:
- 6 billion videos dow nloaded from You Tube
every m onth
- 210 m illion text send everyday
- 1.2 m obile phones for each person
- M illions signed up for Facebook and Twitter
- No longer just the ‘
W people w
People w instant inform
- 85% w real tim inform
ant e ation
- 23% w real tim by m
ant e obile phone
- 16% of people get public transport information
from the w (for bus nearly quarter)
Howcan w use it?
Another com unication tool
- 21 Facebook sites dedicated to T& M
- Twitter for events
- Real tim inform
Howdo you manage the message?