7. Helen Mathews, Nexus - maintaining commercial reputation online
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Block 2: 'Dee it yersel' (User Generated Content)

Block 2: 'Dee it yersel' (User Generated Content)

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7. Helen Mathews, Nexus - maintaining commercial reputation online Presentation Transcript

  • 1. User generated content and better custom com unication … .. er m
  • 2. The opportunity W people choose to com unicate: ay m - 6 billion videos dow nloaded from You Tube every m onth - 210 m illion text send everyday - 1.2 m obile phones for each person - M illions signed up for Facebook and Twitter - No longer just the ‘ young generation’
  • 3. W people w hat ant People w instant inform ant ation: - 85% w real tim inform ant e ation - 23% w real tim by m ant e obile phone - 16% of people get public transport information from the w (for bus nearly quarter) eb
  • 4. Howcan w use it? e Another com unication tool m - 21 Facebook sites dedicated to T& M W etro - Twitter for events - Real tim inform e ation - E-newsletter Howdo you manage the message?