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1. Nick Illsley, Transport Direct - Digital Transport
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1. Nick Illsley, Transport Direct - Digital Transport


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Session 1 - Directions of Travel

Session 1 - Directions of Travel

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  • 1. transport direct DIGITAL TRANSPORT (ESPECIALLY INFORMATION) Nick Illsley Chief Executive Transport Direct 25th June 2009 slide 1
  • 2. transport direct A History Lesson  In the nineteenth century the railway caused the adoption of national time and from day one ran to a published timetable  Late twentieth century development of mainframe systems for revenue and operations e.g. TOPS, early beginnings of real-time information systems  Early adoption of the Internet such as Trainline and the Railtrack Information site, development limited to either a single mode or to a single company e.g. NRE and EasyJet  Transport is a form of communication and depends heavily on information and communication for its operations and commercial appeal Internet completes the transition from supplier to customer domination of markets slide 2
  • 3. transport direct Joining-up the modes ……  Transport Direct joins up the Modes  Rail  Bus  Coach  Light Rail  Car  Ferry  Air  Walking  Cycling  Building on Individual Systems and Providing the Glue slide 3
  • 4. transport direct ...and location-based travel planning  The complexity of life requires awareness of location and the ability to travel between places  Where I live  Where I work  Where I shop  Where my children go to school  Where I get healthcare  Where my family and friends live  Where I go for leisure  Where we are is inevitably a compromise, and mobility is the key to reducing hassle! slide 4
  • 5. transport direct A Truism?  We all know where we are?  Great Minster House  76 Marsham Street  SW1P 4DR  Pimlico (nearest tube)  Westminster Borough  London  South East  England  United Kingdom  Europe etc slide 5
  • 6. transport direct Locational Information  Selecting Origins and Destinations  Select from over 30 million  Address  Postcode  Place  Public Transport Location  Amenity/Attraction/Event  Data Gathering and Maintenance  330,000 bus stops, at 1metre accuracy, unique name and number  Over 1 trillion O & D Pairs  Over 100 billion public transport Pairs, 99% Accuracy = 1 billion wrong  Data Quality Matters – Bad Data = Wrong Answer slide 6
  • 7. transport direct EU INSPIRE Directives  Enacted on 14th March 2007  Covers the Infrastructure for Spatial Information across Europe  3 Annexes of Information, Transport Networks in Annex 1  Supports many things including journey planning  Linear Elements with Nodal Connectivity  Intermodal and pan-Nation Connectivity  Freely Available (not necessarily free)  May be followed by an ITS Directive harmonising systems and equipment slide 7
  • 8. transport direct Domestic Policy  Devolution  Transport is an almost totally devolved responsibility (to Scotland, Wales and Northern Ireland)  Local Transport Act  Devolves power and responsibility to Local Level  Integrated Transport Authorities  Co-ordination of Transport across “regions”  Includes roads for the first time  Power of Information  Independent Report commissioned by Government  Recommends the freeing up of public data, including geography and transport  Encourages data mashing and re-use slide 8
  • 9. transport direct What do Users Want?  Help with Unfamiliar Journeys  Information to Remove Uncertainty  90% Reassurance, 10% Generative (Inquisitive)  Peer Expectation  Cars – Satnav, Radio, Entertainment, Comfort  Trains – Planned and Real-time information, Comfort?  Buses – Is Real-time Information an Add-on or Part of Product?  Intuitive Services that Work  Multi-channel, multi-modal, multi-purpose, increasingly savvy and self-sufficient in choice-making slide 9
  • 10. transport direct Stand Still or Change  Stand still and disappear  Change and carry on (grow?)  But not just about Transport Direct etc  It’s about data, processing, channels and products  Ultimately it’s about users and their needs and their ultimate satisfaction  This could be a Golden Opportunity  Can we (are we willing to) grasp it? slide 10
  • 11. transport direct Towards Digital Transformation  Online – makes access to some services easier especially for those who are e-friendly e.g. electronic forms, small customer benefits  Interactive – intelligent portals underpinned by intelligent infrastructure e.g. Directgov, improved navigation but unchanged business models, customer time savings  Integration – integrated services around customers or common needs e.g. entitlement cards (?), swift, secure services to customers, business barriers begin to break down  Connected – increasingly self-service and shared with users and employees, open systems, single sign-in, few boundaries e.g.………, users get power and choice, business barriers challenged and broken down slide 11
  • 12. transport direct Exploiting Back Office Value  Virtual Comprehensive Dataset  Make Data Chain fit for 21st Century  Build on National Digital Data Set  Data Repository for Public Transport  Standard Data for Roads  Open Interfaces and Making Data Available to Others  Engage with the Wider Public and Private Sectors  Move from World First to World Class! slide 12
  • 13. transport direct Public and Private Sector Roles  Need to set some general guidelines that foster joint working and maximise efficiency and effectiveness:  Public Sector  Standards  Collation and audit of data  Addressing market failure  Private Sector  Customer facing services  Customer Care  Revenue Generation  Not fixed but general areas of expertise and interest slide 13
  • 14. transport direct Analogue and Digital Transport  Analogue  Digital  Railways  Cars  Timetables  Walking  Airlines  Multi-modal solutions  Booking Offices  Demand Responsive Transport  Passports  Real-time information/Satnavs  Fuel Tax  Dynamic Fares  Car Tax  Road Pricing  VMS Signs  Multi-factor decisions slide 14
  • 15. transport direct A Few Final Thoughts  Technology and especially Information provision is a quick win at relatively low cost (compared to infrastructure)  We can all benefit as users, businesses and government from the provision of better technology-led information services  Engage users and exploit channels by moving to location-based services  But data quality and management is the key to good information provision  Transport Direct is a global first – why not how we travel  Enabling citizens to travel more intelligently could lead to better experience for then and better utilisation of existing infrastructure  The back office potential is at least as important as the customer facing service, engage with third parties  But Government and Transport are in reality very analogue, can we (do we want to) become digital? slide 15