1. How to leverage & Build a Social B2B Community Yaron  Assabi   email@example.com   www.dsg.co.za   yaronassabi
2. Hidden  Agenda  Ø  How to find and deliver compelling contentØ  How to combine social media and traditional marketing techniquesØ  How to mobilize your communityØ  The role of Apps
3. Key Trends in Social B2B ü  Social becomes part of job description not job title’ ü  Content marketing strategy more important than ever ü  Bought media to earned media ü  Video, apps, tools etc. ü  Content creation and curation ü  Social permeates commerce (e.g. F-commerce) ü  Online customer service through social media becomes key conversion rate optimisation tool 51% of companies use social networks for customer support improvement, up from 36% last year. Source:Econsultancy / cScape 2011 Customer Engagement Report
4. Pull vs. Push Marketing Traditional “Push Marketing”: Digital “Pull Marketing”: You are in control of the message Your customers are in control. you push out along with how or They search for your products or when it is received by prospects. services online at that exact moment they HAVE a need. But those prospects may not NEED what you sell at that If they find your site, they decide moment. how and when to act.
5. Social Work Place & Social Market Place collide Social Market Place Social Social Work Place Work Place Business Content
6. Social Content is everywhere
7. Youth entering workplace prefer social to email
8. Social Business Design /Enterprise 2.0
9. Create your Social Network
10. Impact of Digital on different business functions? Source: Econsultancy / BlueLatitude Report: The Impact of Digital Beyond Sales and Marketing http://econsultancy.com/reports/impact-of-digital
11. How to win the war for talent?
12. 3 Experiences that MatterIn this complex ever changing World where every interactionmatters, there are 3 experiences that matter most…
15. Build and grow Community with flexibility USER MARKET INNOVATION SUPPORT EVENT SUPPORT COMMUNITY GROUP RESEARCH COMMUNITY COMMUNITY COMMUNITY COMMUNITY COMMUNITY “Templates” Community describedApplications through ASSOCIATION metadata CUSTOM CUSTOM CUSTOM CUSTOM & INNOVATION COMMUNITY COMMUNIT COMMUNIT COMMUNIT COMMUNIT SUBSCRIBER Y Y Y Y COMMUNITY Focus Media Concept Feature Forum Ideas Events Groups Share Test Requests Applets “Interaction Patterns” Best described Resource Design Job Custom Blog Q&A Practices through Library Reviews Boards Applets metadata USER TYPES POST TYPES APP TYPES PAGES SETTINGDesigner SElements GROUP TYPES RESPONSE PERMISSIONS WIDGETS SKINS TYPES ROLES & FIELD TYPES REPUTATION NAVIGATION VIEWS POWERS
16. Top Reasons to increase communities Increase customer loyalty 48% Increase product/brand awareness 47%Increase customer advocacy / word of mouth 45% Increase customer retention 27% Increase customer acquisition 26% Improve customer support capabilities 19% Improve customer research capabilities 17% 0% 10% 20% 30% 40% 50% 60% Percentage of Respondents, n = 301
17. Crowd sourcing – your next Ad
18. INNOVATION IN THE SOCIAL WEBWe will get past the endless babble about social media platforms, and more companies will begin embedding it into practices, strategies and workflows
19. Apps are taking over web browsing
20. Mobile Apps bringing print advertising to life
21. Mobile Learning -Learning Anywhere
22. UGC –User generated Content & Self assessmenttem features:ü Share & collaborate with videos,Podcasts, blog postsü Deploy mobile content to usersü Create questionnaires, receiveuploads of user-made media our approachü Create reports with specified filtersü Create and control virtual usergroupsü Integrate to social network servicesü Notify users with sms messages
25.   Digital Publications Benefitsü Attract more readers and better engage them with interactivecollateral elements such as video and audio.ü Get detailed insight about readers’ behavior, ranging from simple statistics such as readership to detailed analytics that show where readers zoomed in most frequently.ü Expand your readership by offering a flexible delivery model foryour collateral that includes social networking, email, web andmobile.ü Cut costs from print and distribution.ü By offering digital equivalents you can get your message out toyour audience in a much more cost-efficient way.ü  Our customers have been proven to deliver cost-savings of up to95% while increasing overall readership.ü Achieve rapid ROI. 80% of our customers report that their digitalpublication investment paid for itself within five months by loweringcosts and driving more revenue.
26. Enterprise Mobility #1 Reason: Increase customer satisfaction #2 Reason: Increase productivity #3 Reason: Reduce cost ü  Lack of Management visibility of mobile operations ü  Inability to manage physical assets in the field ü  Improved customer response times ü  Integrate & extend back office functionality
27. Work Order & workflow à  Web-based real-time dispatching à  Everything is one click away à  Mobile work orders à  Mobile time cards à  Customer definable forms (SmartFORMS) à  Real-time job status updates à  Free, non-SMS messaging à  Definable & enforceable business processes à  Integration with back office systems Standalone Product No GPS Required!!
28. Configurable Mobile Formsà  Unlimited number of formsà  Unlimited number of fields per form •  Photo & Signature Capture •  Barcode Scan (1D & 2D) •  Formulas •  Branching Logic •  Search & Select Field Entry •  Text / Numbers •  Yes/No •  Radio Buttons •  Drop Down List •  Mobile Printingà  Attached to work orders or used as a standalone formà Easy to create & deploy Automatically Included with SmartDISPATCH and SmartWORKS
29. Location Tracking : Employees ,Vehicles and Assets à  Web-based GPS tracking à  Breadcrumb trails •  On the map •  Exportable file à  Mobile time cards à  Vehicle maintenance à  Free messaging (non SMS) à  Map overlays à  Import landmarks/customers à  Geofencing with alerts Available as a Standalone Product à  SOS distress alerts or Included in SmartWORKS
30. Customer Benefits T ransfoReduce Expenses p ro d u rm o u à  Complete more jobs per day ct i n n r into y ovatio à  Complete jobs quicker our m n à  Reduce equipment lifecycle costs leade arket à  Ensure job accuracy rship! à  Eliminate missed service calls à  Eliminate/reduce unauthorized vehicle use à  Eliminate paper-based reporting à  Reduce mobile talk timeIncrease Cash Flow à  Increase market share, customer service & revenue à  Optimize inventory levels à  Increase revenue per driver à  Faster & more accurate invoicingImprove Safety/Security à  Faster emergency response times
31. Mobile Solution Objectives Deliver web applications to any device Reach the maximum number of users Regardless of their choice of device Browsing, Messaging, Clients, USSD… Mobiles, PDA’s, PC, Games Consoles… With minimum effort Adopt a “Write Once, Deliver Anywhere” strategy Standards based integration – W3C DIAL (XDIME) Re-use branding templates across multiple systems Automated support for new devices With high quality user experience “Optimize Up” to the capabilities of each device Take advantage of latest device capabilities Graceful fall-back for older devices Use device knowledge within applications e.g. dont offer video if the phone doesnt support it 31
32. Crowd -sourcing usabilityTesting types – Mobile, Web, Desktopü  Exploratoryü  Functionalü  Usabilityü  Hybrid-load testingü  Localization and internationalizationReal-world coverage – broad matrixü  OS/Browser/3rd Party Appsü  Location-basedü  Language-basedü  Handset maker, model and wireless carrier (for mobile)ü  “In-the-wild” testing vs. “In-the-lab" testingConsumer & SMB-facing applicationsü  Web, Desktop and Mobile
33. Crowd -sourcing usability
34. Communityü  Our global community is made up of software testersü  Have backgrounds in functional, usability, performance, internationalization, security, & black box testingü  Vast majority have test-related jobs or are test freelancers/contractorsü  Love to work on the latest apps and defect detection (aka “bugs”)ü  Are not merely beta usersü  We actively manage the communityü  30,000+ membersü  Community management teamü  Recruit for hard-to-find coverage needsü  Provide training programsü  Reputation-built, and based on customer feedback
36. 7 Steps to Social 1.  Start with a plan, not tactics. Research and build a Social Media Roadmap involving: Audience, Objectives, Strategy, Tactics, Tools/Technology and Metrics. 2.  “Give to get” – Successful social media marketing programs involve listening and participation. 3.  Commit resources & time to be successful or you may very well fail. It’s important to forecast labor hours, who, what, when, how and where with the intention of succeeding, not just experimenting. 4.  Be transparent with intentions & your identity or you may alienate the very audiences you’re trying to connect with. 5.  Understand, you do not control the message. Old habits die hard and there’s a tendency to want to treat social media participation like advertising where the ability to control messaging is the norm. 6.  Welcome participation, feedback and co-creation. As comfort levels rise with social web participation, companies will see opportunities to encourage participation with communications, especially with brand evangelists. 7.  Metrics should roll up to objectives and objectives should be relevant to the channel.
37. It  is  all  about  EXPERIENCE