Optimizing and MaximizingYour Facebook Brand Page     in 5 Easy Steps         #FBfive
Today’s Presenter    Lauren Thomas    Lauren Thomas is the Campaign    Manager at DigitalSherpa. Lauren has    been an act...
Agenda• About Digital Sherpa• Facebook Overview• 5 steps to a great Facebook Page:  –   Create  –   Communicate  –   Capti...
Hello! We’re…DIGITAL SHERPA
Who is Digital Sherpa?   •     70+ employees   •     1400+ clients   •     Create 10,000+ blog posts per month   •     Att...
About Digital Sherpa   • Our mission is to run your internet marketing so     you can run your business   • Our solutions ...
Key Benefits of Facebook MarketingWHY FACEBOOK?
Benefits of Facebook Marketing   • 1 billion+ monthly active users   • Low-cost marketing channel         –   Increase bra...
Develop a compelling Facebook PageCREATE
Create a Compelling                         Facebook Page   • Use attractive graphics + clear copy   • Focus on your audie...
Cottage & BungalowTwitter Hashtag: #FBfive
Real Kids ShadesTwitter Hashtag: #FBfive
Optimize Your Facebook Page   • Action Items:         –   Facebook Profile vs. Facebook Page         –   Fill out your bus...
Communication is key!COMMUNICATE
Social Media Ghost Town?Twitter Hashtag: #FBfive
Communication is Key!                                   Photo by George Marks via AllPosters.comTwitter Hashtag: #FBfive
Share Your Stuff   • Showcase your     products + services   • Highlight the     lifestyle   • Benefits > Features   • Go ...
Provide a Sneak Peek   • Leverage photos!   • Celebrate     accomplishments   • Share company news   • Share behind-the-  ...
Communicate Consistently   • Action Items         – Aim for at least 3 updates per week                • Busy? Schedule up...
Engage your audienceCAPTIVATE
YES! / YAWN?Twitter Hashtag: #FBfive
Stay Saavy   • Share content that is     timely + relevant         –   Holidays         –   Pop culture         –   Local ...
Ask Questions   • Encourage     comments and     conversation         – Questions         – Captions         – Fill in the...
Ask for Action   • Provide a Clear CTA     (Call To Action)   • Encourage “clicks”   • Ask simple questions   • Ask for a ...
Pro Tips   • Tag other pages   • Jazz up your updates         – Avoid “naked” links,           photos or videos         – ...
Captivate Your Fans   • Action Items         – Experiment with different types of content                • Text + Multimed...
Nurture your communityCULTIVATE
Nurture Your Audience   • Respond to your fans         – Acknowledge positive           feedback         – Address negativ...
Influence the “Influencers”   • Identify/engage     online influencers     who may be     interested in your     products/...
Action Items   • Check your page (at least) once a day         – Take 10 – 15 minutes         – Respond to questions and c...
Encourage your audience to actMOTIVATE
Make an Offer   • Convert fans to     customers   • Make special offers         –   Perks         –   Discounts         – ...
Encourage Action   • Use social     promotions to     inspire action         – Increase brand           awareness         ...
Types of Social Promotions   • Sweepstakes   • Coupons   • Photo/Video/Essay     Contests              Convert   Attract  ...
Facebook Campaign:                        Real Kids ShadesTwitter Hashtag: #FBfive
Facebook Promotions                         Guidelines   • DO Use a third-party app   • DO Keep it legal   • DO NOT Associ...
Develop Your Campaign   •    Realistic timeline   •    Clear and concise copy   •    Strong visual elements   •    Enticin...
Spread the Word   • Promote your campaign across digital     channels         – Social networks (i.e.; Twitter, Pinterest,...
Follow Up   • Integrate promotion data into your     marketing         – Lead capture                • E-mail nurturing   ...
Key Takeaways   • Craft a campaign that abides by rules and     legal guidelines   • Align your offer with your audience  ...
Campaign Sherpa   • DigitalSherpa can work with you to:         – Develop, launch and manage your campaign         – Show ...
Motivate Your Audience   • Action Items:         – Create an exclusive offer for your           Facebook audience         ...
What’s Next   • Every webinar attendee will receive:         – A recording of the presentation         – A FREE whitepaper...
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Optimizing and Maximizing Your Facebook Brand Page in 5 Easy Steps

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Social Media Campaign Manager, Lauren Thomas, breaks down the best ways to build and engage your fan base on Facebook.

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Optimizing and Maximizing Your Facebook Brand Page in 5 Easy Steps

  1. 1. Optimizing and MaximizingYour Facebook Brand Page in 5 Easy Steps #FBfive
  2. 2. Today’s Presenter Lauren Thomas Lauren Thomas is the Campaign Manager at DigitalSherpa. Lauren has been an active Facebook user since 2004 and has worked for several marketing firms including two social media marketing startups and a global interactive marketing agency. Along the way, Lauren has worked with a variety of clients, ranging from local businesses to Fortune 500 companies. Connect with Lauren on Twitter @HelloLT.Twitter Hashtag: #FBfive
  3. 3. Agenda• About Digital Sherpa• Facebook Overview• 5 steps to a great Facebook Page: – Create – Communicate – Captivate – Cultivate – Motivate• Next Steps• Q+A Tweet away! Share questions and comments with @HelloLT and @DigitalSherpas using #FBfive
  4. 4. Hello! We’re…DIGITAL SHERPA
  5. 5. Who is Digital Sherpa? • 70+ employees • 1400+ clients • Create 10,000+ blog posts per month • Attract 4+ million visitors • Generate 8+ million page views Tweetable: The @DigitalSherpas team creates over 10k blog posts per month! #FBfiveTwitter Hashtag: #FBfive
  6. 6. About Digital Sherpa • Our mission is to run your internet marketing so you can run your business • Our solutions help clients attract and engage prospects, create leads, and drive new Web traffic. • Services include: – Content Marketing – Custom Web Design – Social Media MarketingTwitter Hashtag: #FBfive
  7. 7. Key Benefits of Facebook MarketingWHY FACEBOOK?
  8. 8. Benefits of Facebook Marketing • 1 billion+ monthly active users • Low-cost marketing channel – Increase brand awareness – Connect with customers and prospects – Drive traffic to your website – Offer deals and promotions – Provide online customer supportTwitter Hashtag: #FBfive
  9. 9. Develop a compelling Facebook PageCREATE
  10. 10. Create a Compelling Facebook Page • Use attractive graphics + clear copy • Focus on your audience – Who are you trying to reach? – What are their interests? – WIIFM Factor • Make it easy for people to find you • Keep it fresh!Twitter Hashtag: #FBfive
  11. 11. Cottage & BungalowTwitter Hashtag: #FBfive
  12. 12. Real Kids ShadesTwitter Hashtag: #FBfive
  13. 13. Optimize Your Facebook Page • Action Items: – Facebook Profile vs. Facebook Page – Fill out your business information completely – Include relevant SEO keywords and phrases – Link back to your website in (some) updates – Use great photos – Add custom tabs – Consider adding business “milestones” – Leverage “highlight” and “pin” featuresTwitter Hashtag: #FBfive
  14. 14. Communication is key!COMMUNICATE
  15. 15. Social Media Ghost Town?Twitter Hashtag: #FBfive
  16. 16. Communication is Key! Photo by George Marks via AllPosters.comTwitter Hashtag: #FBfive
  17. 17. Share Your Stuff • Showcase your products + services • Highlight the lifestyle • Benefits > Features • Go for the soft sellTwitter Hashtag: #FBfive
  18. 18. Provide a Sneak Peek • Leverage photos! • Celebrate accomplishments • Share company news • Share behind-the- scenes updates Pro Tip: Hosting an event? Encourage team members and attendees to “Tag” themselves in Facebook photos!Twitter Hashtag: #FBfive
  19. 19. Communicate Consistently • Action Items – Aim for at least 3 updates per week • Busy? Schedule updates in advance • Writer’s Block? Develop content themes – Leverage opportunities to “recycle” content – Identify (re)sources to “curate” contentTwitter Hashtag: #FBfive
  20. 20. Engage your audienceCAPTIVATE
  21. 21. YES! / YAWN?Twitter Hashtag: #FBfive
  22. 22. Stay Saavy • Share content that is timely + relevant – Holidays – Pop culture – Local news + events – National news + eventsTwitter Hashtag: #FBfive
  23. 23. Ask Questions • Encourage comments and conversation – Questions – Captions – Fill in the ______ • Pro tip: K.I.S.S.Twitter Hashtag: #FBfive
  24. 24. Ask for Action • Provide a Clear CTA (Call To Action) • Encourage “clicks” • Ask simple questions • Ask for a LIKE or SHARE to get fans engaged • Pro tip: use sparingly!Twitter Hashtag: #FBfive
  25. 25. Pro Tips • Tag other pages • Jazz up your updates – Avoid “naked” links, photos or videos – Combine text + multimedia • Develop a consistent “brand voice” Fun Fact: Facebook posts that include a picture generate about 120% more engagement.Twitter Hashtag: #FBfive
  26. 26. Captivate Your Fans • Action Items – Experiment with different types of content • Text + Multimedia • Questions / Polls • Captions • Fill in the _________ – Plan content around key holidays, pop culture moments and major local/national eventsTwitter Hashtag: #FBfive
  27. 27. Nurture your communityCULTIVATE
  28. 28. Nurture Your Audience • Respond to your fans – Acknowledge positive feedback – Address negative feedbackTwitter Hashtag: #FBfive
  29. 29. Influence the “Influencers” • Identify/engage online influencers who may be interested in your products/services • Thought starters: – Exclusive events – Product giveaways – Product reviews – Sponsored blog posts Image by @amandalarson18 on InstragramTwitter Hashtag: #FBfive
  30. 30. Action Items • Check your page (at least) once a day – Take 10 – 15 minutes – Respond to questions and comments • Identify 5 - 10 “influencers” who may be interested in your product/service – Start building relationships through e-mail and/or Twitter – Start small and grow your circle of “friends”Twitter Hashtag: #FBfive
  31. 31. Encourage your audience to actMOTIVATE
  32. 32. Make an Offer • Convert fans to customers • Make special offers – Perks – Discounts – Events – InformationTwitter Hashtag: #FBfive
  33. 33. Encourage Action • Use social promotions to inspire action – Increase brand awareness – Grow your audience – Encourage feedback – Generate leadsTwitter Hashtag: #FBfive
  34. 34. Types of Social Promotions • Sweepstakes • Coupons • Photo/Video/Essay Contests Convert Attract • Quizzes • Trivia EngageTwitter Hashtag: #FBfive
  35. 35. Facebook Campaign: Real Kids ShadesTwitter Hashtag: #FBfive
  36. 36. Facebook Promotions Guidelines • DO Use a third-party app • DO Keep it legal • DO NOT Associate your promotion with Facebook • Do NOT Use Facebook features or functionality • Do NOT Notify winners through FacebookTwitter Hashtag: #FBfive
  37. 37. Develop Your Campaign • Realistic timeline • Clear and concise copy • Strong visual elements • Enticing offer/prize/benefit • Easy entry • Platform agnosticTwitter Hashtag: #FBfive
  38. 38. Spread the Word • Promote your campaign across digital channels – Social networks (i.e.; Twitter, Pinterest, etc.) – Website / Blog – E-newsletter • Integrate offline and online promotions – Word of mouth – SignageTwitter Hashtag: #FBfive
  39. 39. Follow Up • Integrate promotion data into your marketing – Lead capture • E-mail nurturing • Direct mail • Other outbound marketing efforts • Convert leads to sales • Be consistent!Twitter Hashtag: #FBfive
  40. 40. Key Takeaways • Craft a campaign that abides by rules and legal guidelines • Align your offer with your audience • Use a variety of tactics and platforms to market your campaign • Stay connected with your audience Tweetable: Align your offer w/ your audience to create a compelling #socialmedia campaign. #FBfiveTwitter Hashtag: #FBfive
  41. 41. Campaign Sherpa • DigitalSherpa can work with you to: – Develop, launch and manage your campaign – Show real, measurable resultsTwitter Hashtag: #FBfive
  42. 42. Motivate Your Audience • Action Items: – Create an exclusive offer for your Facebook audience • Thought starters: coupons, Facebook “Flash Sales”, special events/treats, whitepapers – Consider launching a social campaign • Need help? Reach out to your DigitalSherpa sales rep!Twitter Hashtag: #FBfive
  43. 43. What’s Next • Every webinar attendee will receive: – A recording of the presentation – A FREE whitepaper: 50 Facebook Tips & Ideas • Sign up for a FREE content strategy consultation with DigitalSherpa at http://is.gd/freeconsult Q+A Tweet your questions using #FBfiveTwitter Hashtag: #FBfive

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