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Optimizing and Maximizing Your Facebook Brand Page in 5 Easy Steps

Optimizing and Maximizing Your Facebook Brand Page in 5 Easy Steps



Social Media Campaign Manager, Lauren Thomas, breaks down the best ways to build and engage your fan base on Facebook.

Social Media Campaign Manager, Lauren Thomas, breaks down the best ways to build and engage your fan base on Facebook.



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    Optimizing and Maximizing Your Facebook Brand Page in 5 Easy Steps Optimizing and Maximizing Your Facebook Brand Page in 5 Easy Steps Presentation Transcript

    • Optimizing and MaximizingYour Facebook Brand Page in 5 Easy Steps #FBfive
    • Today’s Presenter Lauren Thomas Lauren Thomas is the Campaign Manager at DigitalSherpa. Lauren has been an active Facebook user since 2004 and has worked for several marketing firms including two social media marketing startups and a global interactive marketing agency. Along the way, Lauren has worked with a variety of clients, ranging from local businesses to Fortune 500 companies. Connect with Lauren on Twitter @HelloLT.Twitter Hashtag: #FBfive
    • Agenda• About Digital Sherpa• Facebook Overview• 5 steps to a great Facebook Page: – Create – Communicate – Captivate – Cultivate – Motivate• Next Steps• Q+A Tweet away! Share questions and comments with @HelloLT and @DigitalSherpas using #FBfive
    • Hello! We’re…DIGITAL SHERPA
    • Who is Digital Sherpa? • 70+ employees • 1400+ clients • Create 10,000+ blog posts per month • Attract 4+ million visitors • Generate 8+ million page views Tweetable: The @DigitalSherpas team creates over 10k blog posts per month! #FBfiveTwitter Hashtag: #FBfive
    • About Digital Sherpa • Our mission is to run your internet marketing so you can run your business • Our solutions help clients attract and engage prospects, create leads, and drive new Web traffic. • Services include: – Content Marketing – Custom Web Design – Social Media MarketingTwitter Hashtag: #FBfive
    • Key Benefits of Facebook MarketingWHY FACEBOOK?
    • Benefits of Facebook Marketing • 1 billion+ monthly active users • Low-cost marketing channel – Increase brand awareness – Connect with customers and prospects – Drive traffic to your website – Offer deals and promotions – Provide online customer supportTwitter Hashtag: #FBfive
    • Develop a compelling Facebook PageCREATE
    • Create a Compelling Facebook Page • Use attractive graphics + clear copy • Focus on your audience – Who are you trying to reach? – What are their interests? – WIIFM Factor • Make it easy for people to find you • Keep it fresh!Twitter Hashtag: #FBfive
    • Cottage & BungalowTwitter Hashtag: #FBfive
    • Real Kids ShadesTwitter Hashtag: #FBfive
    • Optimize Your Facebook Page • Action Items: – Facebook Profile vs. Facebook Page – Fill out your business information completely – Include relevant SEO keywords and phrases – Link back to your website in (some) updates – Use great photos – Add custom tabs – Consider adding business “milestones” – Leverage “highlight” and “pin” featuresTwitter Hashtag: #FBfive
    • Communication is key!COMMUNICATE
    • Social Media Ghost Town?Twitter Hashtag: #FBfive
    • Communication is Key! Photo by George Marks via AllPosters.comTwitter Hashtag: #FBfive
    • Share Your Stuff • Showcase your products + services • Highlight the lifestyle • Benefits > Features • Go for the soft sellTwitter Hashtag: #FBfive
    • Provide a Sneak Peek • Leverage photos! • Celebrate accomplishments • Share company news • Share behind-the- scenes updates Pro Tip: Hosting an event? Encourage team members and attendees to “Tag” themselves in Facebook photos!Twitter Hashtag: #FBfive
    • Communicate Consistently • Action Items – Aim for at least 3 updates per week • Busy? Schedule updates in advance • Writer’s Block? Develop content themes – Leverage opportunities to “recycle” content – Identify (re)sources to “curate” contentTwitter Hashtag: #FBfive
    • Engage your audienceCAPTIVATE
    • YES! / YAWN?Twitter Hashtag: #FBfive
    • Stay Saavy • Share content that is timely + relevant – Holidays – Pop culture – Local news + events – National news + eventsTwitter Hashtag: #FBfive
    • Ask Questions • Encourage comments and conversation – Questions – Captions – Fill in the ______ • Pro tip: K.I.S.S.Twitter Hashtag: #FBfive
    • Ask for Action • Provide a Clear CTA (Call To Action) • Encourage “clicks” • Ask simple questions • Ask for a LIKE or SHARE to get fans engaged • Pro tip: use sparingly!Twitter Hashtag: #FBfive
    • Pro Tips • Tag other pages • Jazz up your updates – Avoid “naked” links, photos or videos – Combine text + multimedia • Develop a consistent “brand voice” Fun Fact: Facebook posts that include a picture generate about 120% more engagement.Twitter Hashtag: #FBfive
    • Captivate Your Fans • Action Items – Experiment with different types of content • Text + Multimedia • Questions / Polls • Captions • Fill in the _________ – Plan content around key holidays, pop culture moments and major local/national eventsTwitter Hashtag: #FBfive
    • Nurture your communityCULTIVATE
    • Nurture Your Audience • Respond to your fans – Acknowledge positive feedback – Address negative feedbackTwitter Hashtag: #FBfive
    • Influence the “Influencers” • Identify/engage online influencers who may be interested in your products/services • Thought starters: – Exclusive events – Product giveaways – Product reviews – Sponsored blog posts Image by @amandalarson18 on InstragramTwitter Hashtag: #FBfive
    • Action Items • Check your page (at least) once a day – Take 10 – 15 minutes – Respond to questions and comments • Identify 5 - 10 “influencers” who may be interested in your product/service – Start building relationships through e-mail and/or Twitter – Start small and grow your circle of “friends”Twitter Hashtag: #FBfive
    • Encourage your audience to actMOTIVATE
    • Make an Offer • Convert fans to customers • Make special offers – Perks – Discounts – Events – InformationTwitter Hashtag: #FBfive
    • Encourage Action • Use social promotions to inspire action – Increase brand awareness – Grow your audience – Encourage feedback – Generate leadsTwitter Hashtag: #FBfive
    • Types of Social Promotions • Sweepstakes • Coupons • Photo/Video/Essay Contests Convert Attract • Quizzes • Trivia EngageTwitter Hashtag: #FBfive
    • Facebook Campaign: Real Kids ShadesTwitter Hashtag: #FBfive
    • Facebook Promotions Guidelines • DO Use a third-party app • DO Keep it legal • DO NOT Associate your promotion with Facebook • Do NOT Use Facebook features or functionality • Do NOT Notify winners through FacebookTwitter Hashtag: #FBfive
    • Develop Your Campaign • Realistic timeline • Clear and concise copy • Strong visual elements • Enticing offer/prize/benefit • Easy entry • Platform agnosticTwitter Hashtag: #FBfive
    • Spread the Word • Promote your campaign across digital channels – Social networks (i.e.; Twitter, Pinterest, etc.) – Website / Blog – E-newsletter • Integrate offline and online promotions – Word of mouth – SignageTwitter Hashtag: #FBfive
    • Follow Up • Integrate promotion data into your marketing – Lead capture • E-mail nurturing • Direct mail • Other outbound marketing efforts • Convert leads to sales • Be consistent!Twitter Hashtag: #FBfive
    • Key Takeaways • Craft a campaign that abides by rules and legal guidelines • Align your offer with your audience • Use a variety of tactics and platforms to market your campaign • Stay connected with your audience Tweetable: Align your offer w/ your audience to create a compelling #socialmedia campaign. #FBfiveTwitter Hashtag: #FBfive
    • Campaign Sherpa • DigitalSherpa can work with you to: – Develop, launch and manage your campaign – Show real, measurable resultsTwitter Hashtag: #FBfive
    • Motivate Your Audience • Action Items: – Create an exclusive offer for your Facebook audience • Thought starters: coupons, Facebook “Flash Sales”, special events/treats, whitepapers – Consider launching a social campaign • Need help? Reach out to your DigitalSherpa sales rep!Twitter Hashtag: #FBfive
    • What’s Next • Every webinar attendee will receive: – A recording of the presentation – A FREE whitepaper: 50 Facebook Tips & Ideas • Sign up for a FREE content strategy consultation with DigitalSherpa at http://is.gd/freeconsult Q+A Tweet your questions using #FBfiveTwitter Hashtag: #FBfive