Diy Seo Tactics for Small Business Owners

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DigitalSherpa and OPUBCO present: DIY SEO Tactics for Small Business Owners. This presentation lays out the search engine optimization tactics needed to drive traffic from search!

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Diy Seo Tactics for Small Business Owners

  1. 1. DigitalSherpa’s 12 in 12 Webinar Series, presents: DIY SEO Tactics for Small Business Owners ! #DIYSEO!
  2. 2. Today’s Agenda! Do-it-yourself search engine optimization tactics specifically designed for the small business owners presented in 12 information packed slides. Justin Fishaw Director, Content & Social DigitalSherpa David Christopher Sr. Inbound Marketing Manager OPUBCO justin@digitalsherpa.com @fishaaaw dchristopher@opubco.com @davidmchris Q&A will immediately follow today’s presentation • Post questions using Go-to-Webinar Chat Box • Tweet your questions using #DIYSEO
  3. 3. 1st - 20% 2nd - 10% 3rd - 7% 10th - 1%
  4. 4. How Does Search Engine Optimization (SEO) Work? ! Relevance What your website says it is about Authority What other websites say your website is about Local SEO Convincing search engines you are local!
  5. 5. 1: Relevance ! Google Keyword Planner: http://bit.ly/16X4xFn
  6. 6. •  •  •  •  Page Title URL H1 H2 •  Image Alt •  Body Copy
  7. 7. 2: Authority ! 1.  2.  3.  4.  5.  Number of linking domains Authority of linking page/domain Relevance of linking page/domain Where the link points to Authority doesn’t flow through some links (advertising) 11. Is this a legitimate link?
  8. 8. Keyword Difficulty !
  9. 9. Ways to Build Authority ! Dangerous ➢ Press Releases Services ➢ Article Directories Sustainable ➢ News Websites/Press Releases ➢ Link Schemes/Link Farms ➢ Link Exchanges ➢ Comment Spam ➢ Paid Links ➢ Posts on Industry Blogs ➢ Vendor/Supplier Relationships ➢ Professional Associations ➢ Business Directory Listings ➢ Job / Events Promotions ➢ Scholarships & Sponsorships!
  10. 10. 3: Local SEO Optimization !
  11. 11. Local SEO Ranking Factors ! 1.  (Good) Reviews 2.  Real business address (not PO BOX or residential) 3.  Citations: name, address, phone number (NAP) 4.  Website with good relevance & authority 5.  Correct categories 6.  Centroid bias!
  12. 12. Spay Neuter Experts Organic Search Traffic! +2,016%
  13. 13. Questions? ! David Christopher Senior Inbound Marketing Manager @davidmchris dchristopher@opubco.com

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